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Team Tory




A Social Business Plan for the Tory Burch Brand and
                    Foundation
Introd u cing Te am Tory




                        K are n C h iang
 S e ra M ich ae l                           S arah G u rb ach




S h e ila S aad ie h                          Je nnife r E lias




                        Bre nd a C anale s
To extend the
Our Mission   Tory Burch
              brand to a more
              influential
              audience by
              increasing
              conversation of
              the Tory Burch
              Foundation
              through a
              strategic social
              business plan.
Our Goals




To increase conversation about the Tory Burch Foundation and its
 philanthropic efforts on social media platforms by 30% by September
  2012. As a result of this the Tory Burch brand will also increase its
                           social conversation.
Target Audience




              Social media savvy women, ages 20-40.
A Social Business Plan for the Tory Burch Foundation
A Social Business Plan for the Tory Burch Foundation
A Social Business Plan for the Tory Burch Foundation
A Social Business Plan for the Tory Burch Foundation
A Social Business Plan for the Tory Burch Foundation
Strategy #1
Reach out to bloggers.
Tactic #1




Start buzz about the Tory Burch Foundation
Strategy #2



Community Involvement Campaign
Tactic #2



                 Foundation
                  Website




Hub and Spoke Model           #TBF
A Social Business Plan for the Tory Burch Foundation
A Social Business Plan for the Tory Burch Foundation
A Social Business Plan for the Tory Burch Foundation
A Social Business Plan for the Tory Burch Foundation
Where is the
conversation happening?
A Social Business Plan for the Tory Burch Foundation
Where it needs to be
   happening:
Content Calendar
Decision Tree
Measurement
Thank You!




    xx,
 Team Tory

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A Social Business Plan for the Tory Burch Foundation