This document discusses food trends and experiences at SXSW 2014. It describes an IBM food truck that used cognitive computing to create customized meals, a 3D printed Oreo cookie and candy, and a liquid nitrogen cocktail and dessert company. Various food and tech startups showcased new technologies, including a SUBWAY booth and a food and tech meetup. Food was a highly discussed topic at the event.

1. SXSW
2014
–
All
About
the
Food
Swag
Karen
Fewell
@DigitalBlonde
Copyright
Digital
Blonde
Ltd

2. Karen
Fewell
@DigitalBlonde
#FoodPornBook
Food
was
the
sixth
most
talked
about
topic
at
SXSWi
2014
hHp://www.deloiHedigital.com/us/blog/
what-­‐was-­‐most-­‐talked-­‐about-­‐at-­‐sxsw-­‐
interacNve-­‐2014

3. Karen
Fewell
@DigitalBlonde
#FoodPornBook
Cogni*ve
Cooking
#IBMFoodTruck

4. Karen
Fewell
@DigitalBlonde
#FoodPornBook
h/p://youtu.be/EWF4sC5wuqs

5. Karen
Fewell
@DigitalBlonde
#FoodPornBook
How
it
Works
#IBMFoodTruck

6. Karen
Fewell
@DigitalBlonde
#FoodPornBook
The
Result
#IBMFoodTruck

7. Karen
Fewell
@DigitalBlonde
#FoodPornBook
h/p://youtu.be/R4ssoD_P0Vc
.
.
.
.
By
Day
5
On
Day
2
.
.
.
.
h/p://youtu.be/bjbd5MXuwfY

8. Karen
Fewell
@DigitalBlonde
#FoodPornBook
Oreo
3D
Prin*ng
#TrendingVending

9. Karen
Fewell
@DigitalBlonde
#FoodPornBook
h/p://youtu.be/fZjR6pyTJsc

10. Karen
Fewell
@DigitalBlonde
#FoodPornBook
“I
waited
in
line
for
an
hour,
to
3D
print
a
cookie
I
couldn’t
eat
(cookies
contain
gluten)”

11. Karen
Fewell
@DigitalBlonde
#FoodPornBook
ChefJet
3D
Printed
Candy

12. Karen
Fewell
@DigitalBlonde
#FoodPornBook
h/p://youtu.be/QihOKXvVDZs

13. Karen
Fewell
@DigitalBlonde
#FoodPornBook
Food
and
Tech
Meet-­‐Up

14. Karen
Fewell
@DigitalBlonde
#FoodPornBook
Frost
321
uses
liquid
nitrogen
at
-­‐321
degrees
Fahrenheit,
to
freshly
produce
signature
cocktails
and
creamy
frozen
desserts.

15. Karen
Fewell
@DigitalBlonde
#FoodPornBook
SUBWAY

16. Karen
Fewell
@DigitalBlonde
#FoodPornBook

17. Karen
Fewell
@DigitalBlonde
#FoodPornBook
h/p://youtu.be/GskmrxbjL68

18. Karen
Fewell
@DigitalBlonde
#FoodPornBook
hHp://www.engagementlabs.com/smm-­‐sxsw/

19. Karen
Fewell
@DigitalBlonde
#FoodPornBook
“The
first
Nme
you
see
something
that
you
have
never
seen
before,
you
almost
always
know
right
away
if
you
should
eat
it
or
run
away
from
it.”
ScoH
Adams

20. @DigitalBlonde
#FoodPornBook
Karen@DigitalBlondeMarkeNng.com