a full presentation

3. El AISSAOUI Ilias

4. Karim EL HILALI El AISSAOUI Ilias

5. Presentation plan.

6. Presentation plan.
1- History.

7. Presentation plan.
1- History.
2- Logo.

8. Presentation plan.
1- History.
2- Logo.
3-Strategy.

9. Presentation plan.
1- History.
2- Logo.
3-Strategy.
4- SWOT.

10. Presentation plan.
1- History.
2- Logo.
3-Strategy.
4- SWOT.
5-Distribution.

11. Presentation plan.
1- History.
2- Logo.
3-Strategy.
4- SWOT.
5-Distribution.

12. General informations.
bhj

13. General informations.
• Type: società per azioni.

14. General informations.
• Type: società per azioni.
•
• Industrie: automotive.

15. General informations.
• Type: società per azioni.
•
• Industrie: automotive.
• Founded: 1947( historical1929).

16. General informations.
• Type: società per azioni.
•
• Industrie: automotive.
• Founded: 1947( historical1929).
•
• Founder: Enzo FERRARI.
•

17. General informations.
• Type: società per azioni.
•
• Industrie: automotive.
• Founded: 1947( historical1929).
•
• Founder: Enzo FERRARI.
• Headquarters: Maranello, Italy.
•

18. General informations.
• Type: società per azioni.
•
• Industrie: automotive.
• Founded: 1947( historical1929).
•
• Founder: Enzo FERRARI.
• Headquarters: Maranello, Italy.
• Product: Supercars.
•
•

19. General informations.
• Type: società per azioni.
•
• Industrie: automotive.
• Founded: 1947( historical1929).
•
• Founder: Enzo FERRARI.
• Headquarters: Maranello, Italy.
• Product: Supercars.
•
• Revenue: € 2.3 billion (2013) +5% vs 2012.

20. The founder:Enzo Ferrari.

21. Enzo Ferrari
Racecar driver for Alpha Romeo in
1930s

22. Enzo Ferrari
Racecar driver for Alpha Romeo in
1930s
Founded Ferrari in 1946

23. First markets.
Racecar driver for Alpha Romeo in
1930s
Founded Ferrari in 1946
Europe was recovering from WWII so
Ferrari focused on the United States

24. First production.
Racecar driver for Alpha Romeo in
1930s.
Founded Ferrari in 1946
Europe was recovering from WWII so
Ferrari focused on the United States
1948 – First production Ferrari
166M Barchetta

25. Enzo Ferrari and Luigi Chinetti
Racecar driver for Alpha Romeo in
1930s
Founded Ferrari in 1946
Europe was recovering from WWII so
Ferrari focused on the United States
1948 – First production Ferrari
166M Barchetta

26. Shareholders.

27. Enzo’s place.

28. Shareholders.
Offer from ford.

29. The longive spirit.

30. Shareholders.
Offer from ford.
1969, FIAT acquired
50% of Ferrari.

31. Shareholders.
Offer from ford.
1969, FIAT acquired
50% of Ferrari.
2008, 85% of stakes.

32. Shareholders.
Offer from ford.
1969, FIAT acquired
50% of Ferrari.
2008, 85% of stakes.
Then, 90%.

33. The Quintessential Ferrari – 275

34. The Quintessential Ferrari – 275
Introduced in 1964

35. The Quintessential Ferrari – 275
Introduced in 1964
First road car to be suitable for racing

36. The Quintessential Ferrari – 275
Introduced in 1964
First road car to be suitable for racing
Birth of the Grand Tourismo (GT) Class

37. The Quintessential Ferrari – 275
Introduced in 1964
First road car to be suitable for racing
Birth of the Grand Tourismo (GT) Class
Helped build Ferrari’s reputation

38. One of the Greatest Cars Ever Made

39. One of the Greatest Cars Ever Made
Ferrari F40

40. One of the Greatest Cars Ever Made
Ferrari F40 40th Anniversary Ferrari (1987-1992)

41. One of the Greatest Cars Ever Made
Ferrari F40 40th Anniversary Ferrari (1987-1992)
Enzo Ferrari’s last car

42. One of the Greatest Cars Ever Made
Ferrari F40 40th Anniversary Ferrari (1987-1992)
Enzo Ferrari’s last car MSRP: $250,000

43. One of the Greatest Cars Ever Made
Ferrari F40 40th Anniversary Ferrari (1987-1992)
Enzo Ferrari’s last car MSRP: $250,000
First Production Car Capable of 200 mph

44. A long road of victories

45. A long road of victories.
the team's records include 15 World
Drivers Championship titles.
vv

46. A long road of victories.
the team's records include 15 World
Drivers Championship titles.

47. A long road of victories.
the team's records include 15 World
Drivers Championship titles.
16 World Constructors Championship
titles

48. Products

49. The Current Ferraris

50. The Current Ferraris
599

51. The Current Ferraris
599
458 Italia

52. Ferrari 458 Italia: Calling All Challengers

53. Ferrari 458 Italia: Calling All Challengers
Introduced in 2009

54. Ferrari 458 Italia: Calling All Challengers
Introduced in 2009
Current benchmark of its class

55. Ferrari 458 Italia: Calling All Challengers
Introduced in 2009
Current benchmark of its class
Only rear engine Ferrari currently
made

56. Ferrari 458 Italia: Calling All Challengers
Introduced in 2009
Current benchmark of its class
Only rear engine Ferrari currently
made
MSRP: $230,000

57. The Current Ferraris
599 612
California 458 Italia

58. Logo

59. Logo: The origin.
A heroic airman.

60. Logo: The origin.
A heroic airman.
Color of MODENA.

61. Promotional strategy.

62. Promotional strategy.
Film production.

63. Promotional strategy.
Film production.
Lenght:110’.

64. Promotional strategy.
Marchandising

65. Promotional strategy.
Marchandising

66. Promotional strategy.
Co-production.

67. Promotional strategy.
Co-production.
Puma, Acer…

68. Ferrari Owner’s Club, U.A.E.
• Founded in 2008 March by the
owners themselves

69. Ferrari Owner’s Club, U.A.E.
• Founded in 2008 March by the
owners themselves
• Projects the passion of its owners for
their cars

70. Ferrari Owner’s Club, U.A.E.
• Founded in 2008 March by the
owners themselves
• Projects the passion of its owners for
their cars
• 80 members were enrolled in the first
8 months. This number is increasing
rapidly

71. Ferrari Owner’s Club, U.A.E.
• Founded in 2008 March by the
owners themselves
• Projects the passion of its owners for
their cars
• 80 members were enrolled in the first
8 months. This number is increasing
rapidly

72. Product Development
Technology and Innovation
Each Car Customized / Tailor made

73. Product Development
Technology and Innovation
Each Car Customized / Tailor made

74. Product Development
Technology and Innovation
Each Car Customized / Tailor made
More than 65000 combination of interior available to
choose

75. Product Development
Technology and Innovation
Each Car Customized / Tailor made
More than 65000 combination of interior available to
choose

76. Product Development: Customizability

77. Product Development: Customizability

78. Product Development: Customizability

79. Product Development: Customizability
Ferraria 4:5: one-off sport car.

80. Product Development: costumusation
Ferraria 4:5: one-off sport car.
Cost: 4 million dollars.

81. Product Development: costumusation
Ferraria 4:5: one-off sport car.
Cost: 4 million dollars.
owner: The film producer
James GLICKENHAUS.

82. Promotional strategy: F1 experience

83. Ferrari World

84. Ferrari World
Where Passion and Soul Come To Life

85. Ferrari World
Located In Abu Dhabi, UAE
Where Passion and Soul Come To Life

86. Ferrari World
Located In Abu Dhabi, UAE Formula Rossa
Where Passion and Soul Come To Life

87. Ferrari World
Located In Abu Dhabi, UAE Formula Rossa
Largest Indoor Structure Realistic Ferrari Experience
Where Passion and Soul Come To Life

88. Ferrari World
Located In Abu Dhabi, UAE Formula Rossa
Largest Indoor Structure Realistic Ferrari Experience
Where Passion and Soul Come To Life

89. Ferrari World
Located In Abu Dhabi, UAE Formula Rossa
Largest Indoor Structure Realistic Ferrari Experience
Latest Theme Park Technology
Where Passion and Soul Come To Life

90. Ferrari World
Located In Abu Dhabi, UAE Formula Rossa
Largest Indoor Structure Realistic Ferrari Experience
Latest Theme Park Technology Opened in 2010
Where Passion and Soul Come To Life

91. Ferrari World
Located In Abu Dhabi, UAE Formula Rossa
Largest Indoor Structure Realistic Ferrari Experience
Latest Theme Park Technology Opened in 2010
Where Passion and Soul Come To Life

92. Management of Service/Manufacturing
Maranello, Italy

93. Management of Service/Manufacturing
Maranello, Italy
4,700 cars built per year

94. Management of Service/Manufacturing
Maranello, Italy
4,700 cars built per year
Large proportion built in house
Machine/Casting Shop
3,000 workers
One person per engine

95. Management of Service/Manufacturing
Maranello, Italy
4,700 cars built per year
Large proportion built in house
Machine/Casting Shop
3,000 workers
One person per engine

96. Management of Service/Manufacturing
Maranello, Italy
4,700 cars built per year
Large proportion built in house
3,000 workers
One person per engine

97. Management of Service/Manufacturing
Maranello, Italy
4,700 cars built per year
Large proportion built in house
3,000 workers
One person per engine
Working environment
Linking creativity to quality

98. Management of Service/Manufacturing
Maranello, Italy
4,700 cars built per year
Large proportion built in house
3,000 workers
One person per engine
Working environment
Linking creativity to quality
Visionary planning

99. The Ferrari Culture: Quality Is Key

100. The Ferrari Culture: Quality Is Key
Environmental Culture

101. The Ferrari Culture: Quality Is Key
Environmental Culture
Exotic Italian factory

102. The Ferrari Culture: Quality Is Key
Environmental Culture
Exotic Italian factory
Trees and exotic scenery

103. The Ferrari Culture: Quality Is Key
Environmental Culture
Exotic Italian factory
Trees and exotic scenery
Building for every department

104. Colaboraters

105. The Ferrari Culture: Quality Is Key
Environmental Culture
Exotic Italian factory
Trees and exotic scenery
Building for every department
Organizational Culture

106. The Ferrari Culture: Quality Is Key
Environmental Culture
Exotic Italian factory
Trees and exotic scenery
Building for every department
Organizational Culture
Strict working hours for precision

107. The Ferrari Culture: Quality Is Key
Environmental Culture
Exotic Italian factory
Trees and exotic scenery
Building for every department
Organizational Culture
Strict working hours for precision
Keeps owners involved with
racing events

108. Ferrari’s Ethics

109. Ferrari’s Ethics
Precision

110. Ferrari’s Ethics
Precision Quality Exclusivity

111. Ferrari’s Ethics
Precision Quality Exclusivity

112. Ferrari’s Ethics
Precision Quality Exclusivity
True Enthusiast

113. Ferrari’s Ethics
Precision Quality Exclusivity
True Enthusiast Racing Heritage Racing Heritage

114. Ferrari’s Ethics
Precision Quality Exclusivity
True Enthusiast Racing Heritage Racing Heritage

115. Process of strategic Management
Definition:

116. Process of strategic Management
Definition: It is a systematic approach to a
company & its environment.

117. Process of strategic Management
Definition: It is a systematic approach to a
company & its environment.
1- Strategy formulation.

118. Process of strategic Management
Definition: It is a systematic approach to a
company & its environment.
1- Strategy formulation.
2-Strategy implementation.

119. Process of strategic Management
Definition: It is a systematic approach to a
company & its environment.
1- Strategy formulation.
2-Strategy implementation.
3-Strategy evaluation.

120. Swot Analysis
• To sum up the strategy management process
can be showed with the SWOT diagram..
• SWOT looks at: 1- Internal S trengths.

121. Swot Analysis
• To sum up the strategy management process
can be showed with the SWOT diagram..
• SWOT looks at: 1- Internal S trengths.
2- Internal W eaknesses.

122. Swot Analysis
• To sum up the strategy management process
can be showed with the SWOT diagram..
• SWOT looks at: 1- Internal S trengths.
2- Internal W eaknesses.
3- External O pportunities.

123. Swot Analysis
• To sum up the strategy management process
can be showed with the SWOT diagram..
• SWOT looks at: 1- Internal S trengths.
2- Internal W eaknesses.
3- External O pportunities.
4- External T hreats.

124. Swot Analysis
Strengths of Ferrari:
• Strong brand image.

125. Swot Analysis
Strengths of Ferrari:
• Strong brand image.
• Products are a combination of beauty & aesthetics
with unforgettable performance.

126. Swot Analysis
Strengths of Ferrari:
• Strong brand image.
• Products are a combination of beauty & aesthetics
with unforgettable performance.
• The brand has connected to itself an aura of mystique

127. Swot Analysis
Strengths of Ferrari:
• Strong brand image.
• Products are a combination of beauty & aesthetics
with unforgettable performance.
• The brand has connected to itself an aura of mystique
• Is looked upon as a status symbol

128. Swot Analysis
Strengths of Ferrari:
• Strong brand image.
• Products are a combination of beauty & aesthetics
with unforgettable performance.
• The brand has connected to itself an aura of mystique
• Is looked upon as a status symbol
• Innovation & technology are key drivers behind every product.

129. Swot Analysis
Strengths of Ferrari:
• Strong brand image.
• Products are a combination of beauty & aesthetics
with unforgettable performance.
• The brand has connected to itself an aura of mystique
• Is looked upon as a status symbol
• Innovation & technology are key drivers behind every product.
• Satisfied work-force. Ferrari was voted the “Best Place to Work
in Europe 2007″.

130. Swot Analysis
Strengths of Ferrari:
• Strong brand image.
• Products are a combination of beauty & aesthetics
with unforgettable performance.
• The brand has connected to itself an aura of mystique
• Is looked upon as a status symbol
• Innovation & technology are key drivers behind every product.
• Satisfied work-force. Ferrari was voted the “Best Place to Work
in Europe 2007″.

131. Swot Analysis
Weaknesses of Ferrari:
• Low volumes.
• That same business model also limits their sales volumes even
though a lot more demand is present in the market.
• “waiting list” model.
• Fuel efficiency & emissions ,thanks to spreading concerns over the
environment.

132. Swot Analysis
Weaknesses of Ferrari:
• Low volumes.
• That same business model also limits their sales volumes even
though a lot more demand is present in the market.
• “Waiting list” model.
• Fuel efficiency & emissions ,thanks to spreading concerns over the
environment.

133. Swot Analysis
Weaknesses of Ferrari:
• Low volumes.
• That same business model also limits their sales volumes even
though a lot more demand is present in the market.
• “waiting list” model.
• Fuel efficiency & emissions ,thanks to spreading concerns over the
environment.

134. Swot Analysis
Weaknesses of Ferrari:
• Low volumes.
• That same business model also limits their sales volumes even
though a lot more demand is present in the market.
• “waiting list” model.
• Fuel efficiency & emissions ,thanks to spreading concerns over the
environment.

135. Swot Analysis
Weaknesses of Ferrari:
• Low volumes.
• That same business model also limits their sales volumes even
though a lot more demand is present in the market.
• “waiting list” model.
• Fuel efficiency & emissions ,thanks to spreading concerns over the
environment.

136. Swot Analysis
Opportunities Ferrari:
• Growth in the global market for high-performance due to growing economies.

137. Swot Analysis
Opportunities Ferrari:
• Growth in the global market for high-performance due to growing economies.
• Expansion of the brand through entering into new automotive markets
like India.
• Enlargement of customer base.
• Development of technology (for example interfacing electronics with
mechanical systems).
• Packaging i.e. the concept of the car.

138. Swot Analysis
Opportunities Ferrari:
• Growth in the global market for high-performance due to growing economies.
• Expansion of the brand through entering into new automotive markets
like India.
• Enlargement of customer base.
• Development of technology (for example interfacing electronics with
mechanical systems).
• Packaging i.e. the concept of the car.

139. Swot Analysis
Opportunities Ferrari:
• Growth in the global market for high-performance due to growing economies.
• Expansion of the brand through entering into new automotive markets
like India.
• Enlargement of customer base.
• Development of technology (for example interfacing electronics with
mechanical systems).
• Packaging i.e. the concept of the car.

140. Swot Analysis
Opportunities Ferrari:
• Growth in the global market for high-performance due to growing economies.
• Expansion of the brand through entering into new automotive markets
like India.
• Enlargement of customer base.
• Development of technology (for example interfacing electronics with
mechanical systems).
• Packaging i.e. the concept of the car.

141. Swot Analysis
Threats of Ferrari:

142. Swot Analysis
Threats of Ferrari:
• Automotive policies like the emission norms of 130g/km of CO2.

143. Swot Analysis
Threats of Ferrari:
• Automotive policies like the emission norms of 130g/km of CO2.
• Tough competition from other iconic super car brands like Lamborghini &
Porsche

144. Swot Analysis
Threats of Ferrari:
• Automotive policies like the emission norms of 130g/km of CO2.
• Tough competition from other iconic super car brands like Lamborghini &
Porsche
• A competing brand like Porsche does not follow the same low volumes, high
on exclusivity model which is followed by Ferrari.

145. Swot Analysis
Threats of Ferrari:
• Automotive policies like the emission norms of 130g/km of CO2.
• Tough competition from other iconic super car brands like Lamborghini &
Porsche
• A competing brand like Porsche does not follow the same low volumes, high
on exclusivity model which is followed by Ferrari.
• Once again, competitors like Lamborghini & Porsche are expanding their
product range to high performance SUV’s.

146. Swot Analysis
Threats of Ferrari:
• Automotive policies like the emission norms of 130g/km of CO2.
• Tough competition from other iconic super car brands like Lamborghini &
Porsche
• A competing brand like Porsche does not follow the same low volumes, high
on exclusivity model which is followed by Ferrari.
• Once again, competitors like Lamborghini & Porsche are expanding their
product range to high performance SUV’s.

147. Market share.

148. Ferrari V/S Lamborghini: Positioning
Ferrari Lamborghini

149. Ferrari V/S Lamborghini: Positioning
Ferrari Lamborghini
Logo – Cavallino Rampante Logo – Raging Bull

150. Ferrari V/S Lamborghini: Positioning
Ferrari Lamborghini
Logo – Cavallino Rampante Logo – Raging Bull
Red color : Brand
Recognition
Various colors

151. Ferrari V/S Lamborghini: Positioning
Ferrari Lamborghini
Logo – Cavallino Rampante Logo – Raging Bull
Red color : Brand
Recognition
Various colors
Association with Formula
One biggest asset
No valuable association

152. Ferrari V/S Lamborghini: Positioning
Ferrari Lamborghini
Logo – Cavallino Rampante Logo – Raging Bull
Red color : Brand
Recognition
Various colors
Association with Formula
One biggest asset
No valuable association
No need for Advertising Print and video ads

153. Ferrari V/S Lamborghini: Positioning
Ferrari Lamborghini
Logo – Cavallino Rampante Logo – Raging Bull
Red color : Brand
Recognition
Various colors
Association with Formula
One biggest asset
No valuable association
No need for Advertising Print and video ads
Target Customer: Car Lover Target Customer:
Young, speed lover

154. Ferrari V/S Lamborghini: Positioning
Ferrari Lamborghini
Logo – Cavallino Rampante Logo – Raging Bull
Red color : Brand
Recognition
Various colors
Association with Formula
One biggest asset
No valuable association
No need for Advertising Print and video ads
Target Customer: Car Lover Target Customer:
Young, speed lover
Target customer age: 20-45 Target customer age:
20-30

155. Ferrari V/S Lamborghini: Positioning
Ferrari Lamborghini
Logo – Cavallino Rampante Logo – Raging Bull
Red color : Brand
Recognition
Various colors
Association with Formula
One biggest asset
No valuable association
No need for Advertising Print and video ads
Target Customer: Car Lover Target Customer:
Young, speed lover
Target customer age: 20-45 Target customer age:
20-30
Ferrari World Abu Dhabi –
Unique Ferrari Theme Park
Associated with Disney
World

156. Ferrari V/S Lamborghini: Positioning
Ferrari Lamborghini
Logo – Cavallino Rampante Logo – Raging Bull
Red color : Brand
Recognition
Various colors
Association with Formula
One biggest asset
No valuable association
No need for Advertising Print and video ads
Target Customer: Car Lover Target Customer:
Young, speed lover
Target customer age: 20-45 Target customer age:
20-30
Ferrari World Abu Dhabi –
Unique Ferrari Theme Park
Associated with Disney
World

157. Distribution of Ferrari

158. Distribution of Ferrari
• 6 different regions

160. Distribution of Ferrari
• 6 different regions
• Ferrari has level-2 channel Distribution : 2 Intermediaries in between
i.e. Regional Office and Dealer/Distributor

162. Distribution of Ferrari
L

163. Distribution of Ferrari
• 6 different regions
• Ferrari has level-2 channel Distribution : 2 Intermediaries in between
i.e. Regional Office and Dealer/Distributor
• Ferrari uses the Exclusive distribution strategy

164. Distribution of Ferrari
• 6 different regions
• Ferrari has level-2 channel Distribution : 2 Intermediaries in between
i.e. Regional Office and Dealer/Distributor
• Ferrari uses the Exclusive distribution strategy
• Waiting time is 18 months for delivery of Ferrari after down
payment.

165. Distribution of Ferrari
• 6 different regions
• Ferrari has level-2 channel Distribution : 2 Intermediaries in between
i.e. Regional Office and Dealer/Distributor
• Ferrari uses the Exclusive distribution strategy
• Waiting time is 18 months for delivery of Ferrari after down
payment.

166. Distribution of Ferrari
• 6 different regions
• Ferrari has level-2 channel Distribution : 2 Intermediaries in between
i.e. Regional Office and Dealer/Distributor
• Ferrari uses the Exclusive distribution strategy
• Waiting time is 18 months for delivery of Ferrari after down
payment.

167. Distribution of Ferrari (Middle East & Africa )
• UAE in the region “Middle East & Africa”, having its regional office
situated in Dubai”

168. Distribution of Ferrari (Middle East & Africa )
• UAE in the region “Middle East & Africa”, having its regional office
situated in Dubai”
• This office is responsible for services and support to its authorized
dealer network regarding Sales and After-Sales, Customer Service,
PR and Marketing activities

170. Distribution of Ferrari (Middle East & Africa )
• UAE in the region “Middle East & Africa”, having its regional office
situated in Dubai”

171. Distribution of Ferrari (Middle East & Africa )
• UAE in the region “Middle East & Africa”, having its regional office
situated in Dubai”
• This office is responsible for services and support to its authorized
dealer network regarding Sales and After-Sales, Customer Service,
Marketing activities

172. Distribution of Ferrari (Middle East & Africa )
• UAE in the region “Middle East & Africa”, having its regional office
situated in Dubai”
• This office is responsible for services and support to its authorized
dealer network regarding Sales and After-Sales, Customer Service,
and Marketing activities
• Nine Markets: Bahrain, Egypt, Kuwait, Lebanon, Oman, Qatar,
Saudi Arabia, South-Africa, UAE and Morroco.

173. Distribution of Ferrari (Middle East & Africa
)
• A total of 13 dealerships are representing the brand in
the Middle East & Africa region

174. Distribution of Ferrari (Middle East & Africa
)
• A total of 13 dealerships are representing the brand in
the Middle East & Africa region
– Bahrain: 1 official dealership in Manama

175. Distribution of Ferrari (Middle East & Africa
)
• A total of 13 dealerships are representing the brand in
the Middle East & Africa region
– Bahrain: 1 official dealership in Manama
– Egypt: 1 official dealership in Cairo

176. Distribution of Ferrari (Middle East & Africa
)
• A total of 13 dealerships are representing the brand in
the Middle East & Africa region
– Bahrain: 1 official dealership in Manama
– Egypt: 1 official dealership in Cairo
– Kuwait: 1 official dealership in Kuwait City

177. Distribution of Ferrari (Middle East & Africa
)
• A total of 13 dealerships are representing the brand in
the Middle East & Africa region
– Bahrain: 1 official dealership in Manama
– Egypt: 1 official dealership in Cairo
– Kuwait: 1 official dealership in Kuwait City
– Lebanon: 1 official dealership in Beirut

178. Distribution of Ferrari (Middle East & Africa
)
• A total of 13 dealerships are representing the brand in
the Middle East & Africa region
– Bahrain: 1 official dealership in Manama
– Egypt: 1 official dealership in Cairo
– Kuwait: 1 official dealership in Kuwait City
– Lebanon: 1 official dealership in Beirut
– Oman: 1 official dealership in Muscat

179. Distribution of Ferrari (Middle East & Africa
)
• A total of 13 dealerships are representing the brand in
the Middle East & Africa region
– Bahrain: 1 official dealership in Manama
– Egypt: 1 official dealership in Cairo
– Kuwait: 1 official dealership in Kuwait City
– Lebanon: 1 official dealership in Beirut
– Oman: 1 official dealership in Muscat
– Qatar: 1 official dealership in Doha

180. Distribution of Ferrari (Middle East & Africa
)
• A total of 13 dealerships are representing the brand in
the Middle East & Africa region
– Bahrain: 1 official dealership in Manama
– Egypt: 1 official dealership in Cairo
– Kuwait: 1 official dealership in Kuwait City
– Lebanon: 1 official dealership in Beirut
– Oman: 1 official dealership in Muscat
– Qatar: 1 official dealership in Doha
– Saudi Arabia: 2 official dealerships in Riyadh & Jeddah

181. Distribution of Ferrari (Middle East & Africa
)
• A total of 13 dealerships are representing the brand in
the Middle East & Africa region
– Bahrain: 1 official dealership in Manama
– Egypt: 1 official dealership in Cairo
– Kuwait: 1 official dealership in Kuwait City
– Lebanon: 1 official dealership in Beirut
– Oman: 1 official dealership in Muscat
– Qatar: 1 official dealership in Doha
– Saudi Arabia: 2 official dealerships in Riyadh & Jeddah
– South Africa: 2 official dealerships in Johannesburg & Cape
Town

182. Distribution of Ferrari (Middle East & Africa
)
• A total of 13 dealerships are representing the brand in
the Middle East & Africa region
– Bahrain: 1 official dealership in Manama
– Egypt: 1 official dealership in Cairo
– Kuwait: 1 official dealership in Kuwait City
– Lebanon: 1 official dealership in Beirut
– Oman: 1 official dealership in Muscat
– Qatar: 1 official dealership in Doha
– Saudi Arabia: 2 official dealerships in Riyadh & Jeddah
– South Africa: 2 official dealerships in Johannesburg & Cape
Town
– UAE: 2 official dealerships in Dubai and Abu Dhabi
•

183. Distribution of Ferrari (Middle East & Africa
)
• A total of 13 dealerships are representing the brand in
the Middle East & Africa region
– Bahrain: 1 official dealership in Manama
– Egypt: 1 official dealership in Cairo
– Kuwait: 1 official dealership in Kuwait City
– Lebanon: 1 official dealership in Beirut
– Oman: 1 official dealership in Muscat
– Qatar: 1 official dealership in Doha
– Saudi Arabia: 2 official dealerships in Riyadh & Jeddah
– South Africa: 2 official dealerships in Johannesburg & Cape
Town
– UAE: 2 official dealerships in Dubai and Abu Dhabi
• _Morocco: 1 official dealership in Casablanca.

184. Distribution of Ferrari (Middle East & Africa
)
26 September 2013

185. Distribution of Ferrari (Middle East & Africa
)
26 September 2013
Univers Motors

186. Distribution of Ferrari (Middle East & Africa
)
26 September 2013
Univers Motors
61th country 3th in
africa

187. Distribution of Ferrari (Middle East & Africa
)
26 September 2013
Univers Motors
61th country 3th in
africa
15-20 per year

188. Conclusion.
Built to last.

189. Conclusion.
Built to last.
Clock builder,

190. Conclusion.
Built to last.
Clock builder, pioneer.

191. Conclusion.
Built to last.
Clock builder, pioneer.
Reconstruction.

192. Conclusion.
Built to last.
Clock builder, pioneer.
Reconstruction.

193. Alternative.

194. Thank you for your attention