3. "Why we trust people is the same; it's
only the ways we come to be trusted
that have been changing, and that's
because communication has been
changing."
- Trust Agents (Brogan and Smith)
4. WHAT IS SOCIAL MEDIA?
http://www.youtube.com/watch?v=x0EnhXn5boM
23. It doesn't matter what tools
you use and how you use
them. What matters is who
is using the tools.
Ask yourself:
Who am I and who is my
potential audience?
- Karim Kanji, co-founder
thirdocean
24. Trust agents use
today's Web tools to
spread influence
faster, wider, and
deeper than a
typical company's
PR or marketing
department might
be capable of
achieving, and with
more genuine
interest in people,
too.
28. Communicate one-way
●You are not being social if communication only goes one way
Hard sell
●People do not respond well to a hard sell
Hide your social presence
●Weave it in to your existing media and marketing
communication efforts.
Use the same strategy across channels
●No cookie cutters allowed!
29. Push AND Pull communication
●It's about an exchange of value.
Be human
●People connect with people. NOT logos.
Be consistent
●Set and manage your audience's expections
Set some ground rules: Terms of Use
●An easy way to steer clear of horror stories
Give people reasons to participate
● Use what you know about your audience
30. Make it easy for people to participate in WOMM
●Increases the chances of WOMM call to action
Maintain a consistent image across channels
●You've got a brand to represent
Have fresh content
●Content is king
Measure, measure, measure
● What is and isn't working