SlideShare une entreprise Scribd logo
1  sur  58
Télécharger pour lire hors ligne
WE ARE ABOUT TO START….
Pope Julius II
The Sistine Chapel - St Peter’s Basilica
Michelangelo Buonarroti
      1475 - 1564
•
•

•
•
•

•
•
•
•

•
•
•
•
“A suicide hotline is where they talk to you until you don’t feel
like killing yourself. Exactly the opposite of Telemarketing”

                                                        Dana Snow
TODAYS WORLD.
Sales   Mkt   Digital
               Mkt
AFRICA RISING
Nigeria/Lagos 2010
Mobile is working
We’re absolutely passionately addicted to phones -
we take them everywhere
Everywhere……..
Everywhere!
NATURAL MOMENTS
PLATFORMS EXIST – GET CREATIVE
If Twitter and Facebook existed in the 50’s - Apartheid
would have lasted 3 weeks
David Kau
•
•
•
•
•
•
•
TOWARDS BRAND LOVE
SOME MISTAKES ALONG THE WAY
- VALUE PROPOSITIONS: SALT
- NAMING CONVENTIONS
- REVIEW LSM’S
One-to-Many   One-to-One   Trialogue
Relationship Building vs Relationship Influencing
Personal Messaging vs Messaging in a Personal Space
Database vs Community
The Customer becomes the Marketer
The Hunter becomes the Hunted
RIGHT BETS
Innovative Products
Innovative Products
Innovative Products




s
Our Unique View: Businesses
                      Services
                      Software
         enterprise                     consumer




                                           Live

                                 Live




                       Devices
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012

Contenu connexe

Similaire à Andisa ntsubane microsoft amplify the future digital life conference january 2012

The Future of Destination Marketing Why all Marketing is Social Marketing
The Future of Destination Marketing Why all Marketing is Social MarketingThe Future of Destination Marketing Why all Marketing is Social Marketing
The Future of Destination Marketing Why all Marketing is Social Marketing
Anna Pollock
 
Francesco D'Orazio, Face Group
Francesco D'Orazio, Face GroupFrancesco D'Orazio, Face Group
Francesco D'Orazio, Face Group
Seismonaut
 
Presentatie Society 3.0 voor OIF030 tijdens #OIF2011
Presentatie Society 3.0 voor OIF030 tijdens #OIF2011Presentatie Society 3.0 voor OIF030 tijdens #OIF2011
Presentatie Society 3.0 voor OIF030 tijdens #OIF2011
Vincent Ariëns
 

Similaire à Andisa ntsubane microsoft amplify the future digital life conference january 2012 (20)

Mobile + Social: Show us the Money
Mobile + Social: Show us the MoneyMobile + Social: Show us the Money
Mobile + Social: Show us the Money
 
Mobile + Social: Show us the Money
Mobile + Social: Show us the MoneyMobile + Social: Show us the Money
Mobile + Social: Show us the Money
 
1/3 - Branch, Internet, Mobile, Digital. Evolution of Banking services 1/3
1/3 - Branch, Internet, Mobile, Digital. Evolution of Banking services 1/31/3 - Branch, Internet, Mobile, Digital. Evolution of Banking services 1/3
1/3 - Branch, Internet, Mobile, Digital. Evolution of Banking services 1/3
 
We Are Social: Curiosity Stop SXSW Special
We Are Social: Curiosity Stop SXSW SpecialWe Are Social: Curiosity Stop SXSW Special
We Are Social: Curiosity Stop SXSW Special
 
Using Social Media In Cross Media Direct Influence Marketing
Using Social Media In Cross Media   Direct Influence MarketingUsing Social Media In Cross Media   Direct Influence Marketing
Using Social Media In Cross Media Direct Influence Marketing
 
We Are Social Curiosity Stop #12
We Are Social Curiosity Stop #12We Are Social Curiosity Stop #12
We Are Social Curiosity Stop #12
 
The Future of Destination Marketing Why all Marketing is Social Marketing
The Future of Destination Marketing Why all Marketing is Social MarketingThe Future of Destination Marketing Why all Marketing is Social Marketing
The Future of Destination Marketing Why all Marketing is Social Marketing
 
Digital Communication within Crossmedia (2006)
Digital Communication within Crossmedia (2006)Digital Communication within Crossmedia (2006)
Digital Communication within Crossmedia (2006)
 
AFSUG Cafe BI - Andy Hadfield
AFSUG Cafe BI - Andy HadfieldAFSUG Cafe BI - Andy Hadfield
AFSUG Cafe BI - Andy Hadfield
 
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen EngagementWeb 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
 
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen EngagementWeb 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
 
The Shape of Digital in 2015: Outlook
The Shape of Digital in 2015: OutlookThe Shape of Digital in 2015: Outlook
The Shape of Digital in 2015: Outlook
 
Francesco D'Orazio, Face Group
Francesco D'Orazio, Face GroupFrancesco D'Orazio, Face Group
Francesco D'Orazio, Face Group
 
Are You Listening? Real time data and social media
Are You Listening? Real time data and social mediaAre You Listening? Real time data and social media
Are You Listening? Real time data and social media
 
Are you listening? Real Time Measurement and Monitoring
Are you listening? Real Time Measurement and MonitoringAre you listening? Real Time Measurement and Monitoring
Are you listening? Real Time Measurement and Monitoring
 
Saatchi Wellness - Social Media Week 2011
Saatchi Wellness - Social Media Week 2011Saatchi Wellness - Social Media Week 2011
Saatchi Wellness - Social Media Week 2011
 
Mobile+social: the case for games
Mobile+social: the case for gamesMobile+social: the case for games
Mobile+social: the case for games
 
OIF 2011 Utrecht (Vincent Ariëns)
OIF 2011 Utrecht (Vincent Ariëns)OIF 2011 Utrecht (Vincent Ariëns)
OIF 2011 Utrecht (Vincent Ariëns)
 
Presentatie Society 3.0 voor OIF030 tijdens #OIF2011
Presentatie Society 3.0 voor OIF030 tijdens #OIF2011Presentatie Society 3.0 voor OIF030 tijdens #OIF2011
Presentatie Society 3.0 voor OIF030 tijdens #OIF2011
 
A Social Media Evolution Whats Next?
A Social Media Evolution   Whats Next?A Social Media Evolution   Whats Next?
A Social Media Evolution Whats Next?
 

Dernier

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 

Dernier (20)

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableNanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowKALYANI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDINGPuri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
 

Andisa ntsubane microsoft amplify the future digital life conference january 2012