SKin Activator Product & Marcoms Launch

Skin Activator ™ Product Launch Summary

Focus on pan-EMEA “Mega” launches which drive significant revenue, support core categories & DMOs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Complete Range ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NOTE: Imagery featured is not EU packaging

The Value Propositions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CLINICALLY PROVEN, AGE DEFYING SKIN CARE LINE FOR TARGETED COLLAGEN REGENERATION “… By using SA I believe it will help prevent the first signs of ageing” Anon, UK “… These products make me feel I am correcting the existing wrinkles I have in a safe natural gentle way. I am too scared to try cosmetic surgery! And retinols sounds evil!” Anon, UK “… if it’s natural, healthy with clinical proven results I’m all for it!” Gillian Whiter – UK I CAN FEEL & SEE THE DIFFERENCE (I look and feel younger) “… 3 days!!! Already seeing results with SA line. Less puffiness and wrinkles under eyes when I wake up. No “pillow lines’’ either. Lips are luscious. And my husband Art rushed in to show me his ‘’turkey’’ neck is tightening. Can't wait to take the "afters". Hope you recognize us! Amazing!!!...’’ Sue Gail – US “… The kids have left home, I now have ‘me’ time I want to feel pampered!....’’ I have worked so hard all my life, I want to invest in me again….” Marie - UK “… I just got back from Mexico, and I have been using the products every single day, I can feel the difference, especially in my neck and the day cream is excellent protection for the sun…. ” Emma T. Sandoval – US “… I love the new products. Décolletage is great! My skin feels better already.....my lips too...thank you Herbalife…..’’ Jen Micheli - US I AM NOW CONFIDENT IN MY OWN SKIN (Confident & Empowered) “… .As I neared 50, I noticed several changes in my skin. Fine lines started to appear around my lips, and I could see and feel dryness around my mouth and décolletage area. As I began using these products I really noticed a difference and so did everyone else. Even though I’m 50-plus now, people guess I’m much younger. And I can’t tell you how great that feels…..i love these products…” Terri W – US “ .. I have tried these new products and I used to have very dry skin all the time and since I have been using all the products now I notice that my skin is very hydrated and my neck is looking much better as well as my chest. Thank you sooo much….” Patty Bedolla - US ‘’… .As a 50+ Mum of 2, …. I had comments on how youthful and how beautiful my skin was. ….These products are Fantastic. I can be 50 and not only Feel but Look Fabulous!...’’ Anon, US Unique Advantage Unique Advantage Support Desired Customer Experience Fundamental Human Value

http:// www.hbntv.com/Review/Login.htm username: skinactivator password: hbnvip Skin Activator Stories! “ These are amazing products!” “…… .. I regularly get comments from people coming up to me to tell me they can’t help but notice how great my skin is !...... It’s amazing ” “… ..someone thought I had a face lift the other day…. But it’s all natural!….” “…… as a 50 year old mimi of 2 with another on the way….your body goes through so many changes…...but with Herbalife you can stay looking beautiful….” “…… ..I had started noticing wrinkles around my eyes….but this eye cream is amazing….way less wrinkles after using it ……” “… .I wake up with Angelina Jolie lips every morning!.....” “… .I now like to show off my décolletage!.....” “… .It’s phenomenal…. the eye product is unbelievable ….. it’ll change your eyes in 2 months !........Less skin irritation…..” Click here to watch the US video! “ … 3 days!!! Already seeing results with SA line . Less puffiness and wrinkles under eyes ….. No “pillow lines’’…. Lips are luscious. And my husband Art rushed in to show me his ‘’turkey’’ neck is tightening . …. Amazing!!!... ’’

Skin Activator ™ Marketing Communications Summary

Verbal Creative Concept Range Positioning Statement – Core Functional Benefit Age Defying SKIN ACTIVATOR Targeted Collagen Regenerator* *TBC following Legal counsel

Verbal Creative Concept Core Emotional Benefit – Campaign Strapline Skin that behaves & looks younger? INGENIOUS Younger Behaving Skin? INGENIOUS

Verbal Creative Concept Target Consumers Future Belief That: Herbalife offers a premium range of age defying products called SKIN ACTIVATOR. A range of products containing an active level of glucosomine complex which instructs the skin to behave and look like young skin ….. That’s ingenious. Because: It does this by generating cellular activity – activity where cells exfoliate in both the epidermal and dermal layers of the skin, resulting in increased cell renewal and production of hyaluronic acid and collagen, which naturally slows down with age, resulting in younger healthier looking skin - Substantiated by clinical studies Target Consumers Current Belief Herbalife does not CURRENTLY offer a specific regime for age defying skin care products Convince: Distributors & Consumers

Verbal Creative Concept Main Selling Points – Copy Direction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Verbal Creative Concept Main Selling Points – Copy Direction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Verbal Creative Concept Key Visual Components – Style Guide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Verbal Creative Concept Key Audio Music Maestro!

Brainstorm Key Skin Activator Deliverables for Extravaganza ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Appendix – Skin Activator Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SKin Activator Product & Marcoms Launch

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