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produkter som
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UXdesigner	

@theCake_ 	

bythecake.se 	

simplyusable.se
Senior UXdesigner	

@gajlof 	

Gaine.se 	

simplyusable.se
Gör produkter som människor
älskar
Förväntningar?
Spelar roll
Problemlösning 	

Bild ifrån www.365saker.se
Teknikfokuserad
Konstigt
Från idé
till
lyckad
produkt
Touchpoints
Mockups
Design mönster

Get out of the building
Personas	
  	
  
Touchpoints	
  
Peter	
  	
  
38	
  år	
  	
  
Bor	
  i	
  Majorna	
  	
  
Jobbar	
  som	
  AD	
  	
  
Gi4	
  med	
  Maria	
  	
  de	
  har	
  3	
  barn	
  9llsammans	
  
Familjen	
  gillar	
  närodlad	
  och	
  ekologisk	
  mat	
  	
  
	
  
”Det	
  är	
  stressigt	
  och	
  svårt	
  a1	
  hinna	
  köpa	
  	
  
mat	
  e7er	
  jobbet.	
  Barnens	
  akviteter	
  	
  
tar	
  mycket	
  d	
  på	
  veckodagarna.	
  ”	
  
	
  
Touchpoints	
  
Peter	
  handlar	
  mat	
  	
  
Peter	
  kollar	
  kylen	
  på	
  morgonen	
  
och	
  ser	
  aD	
  basvarorna	
  är	
  slut	
  	
  
1	
  
2	
  
Peter	
  går	
  	
  
9ll	
  spårvagnen	
  
för	
  aD	
  åka	
  9ll	
  jobbet	
  	
  
	
  	
   3	
  
På	
  spårvagnen	
  tar	
  
Peter	
  upp	
  sin	
  
smartphone	
  ur	
  fickan	
  	
  
	
  	
  
4	
  
Han	
  öppnar	
  appen	
  
”köp	
  mat”	
  och	
  köper	
  
de	
  basvarorna	
  som	
  
saknads	
  i	
  kylen	
  hemma	
  	
  	
  
5	
  
Peters	
  köp	
  når	
  
mataffären	
  och	
  de	
  
packar	
  och	
  skickar	
  
varorna	
  	
  
Touchpoints	
  
Stämmer det?	

Touchpoints	
  
Mockupa
lösningar	

Mockups	
  
Mockupa
lösningar	

Mockups	
  
Omnigraffel 	

Visio	

Powerpoint 	

HTML5	

Photoshop	

Papper 	

Post it
Mockupa
lösningar	

Mockups	
  
Mockupa
lösningar	

Mockups	
  
Utseende 	

Designmönster	
  
Utseende 	

 Designmönster	
  
Utseende 	

 Designmönster	
  
Utseende 	

 Designmönster	
  
Gemba 	

Get out of the building	
  
Färdig?
Skapa en persona
Skapa en user journey	

1	
  
?	
  
Nu är det er tur !
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