1. Open Innovation in SAP NetWeaver Process
Integration - an example of IP Modularity
Dr. Karl Popp, Corporate Development, SAP AG
Münchner Innovationskonferenz, Oktober 2012

2. Das zugrunde liegende Prinzip ist einfach:
Manchmal macht es Sinn,
einem Dritten begrenzten Zugriff auf sein geistiges
Eigentum zu geben
um davon in anderer Weise zu profitieren.
John Palfrey
Harvard Law School
Ü.d.V.
© 2011 SAP AG. All rights reserved. 2

3. Agenda
Co-Innovation als Teil der Wachstumsstrategie von SAP
Co-Innovation – Zahlen und Mengengerüste
Case study: Modular IP bei SAP NetWeaver Process
Integration
Zusammenfassung
Bücher und Events zum Thema Software Ökosysteme
© 2011 SAP AG. All rights reserved. 3

4. SAP´s Strategy for Profitable Growth
1. Organic Growth
Organic growth remains the primary driver of SAP’s strategy, spending €1.9
billion on research and development in 2011.
2. Co-Innovation
SAP continues to expand its partner ecosystem to support solutions
development and to leverage sales forces to accelerate innovation.
3. Strategic Acquisitions
SAP’s growth strategy also involves targeted, strategic, and “fill-in”
acquisitions to add to its broad solution offerings within and across
industries by gaining specific technologies and capabilities that meet the
needs of its customers.
© 2011 SAP AG. All rights reserved. 4

5. Co-innovation (Zahlen und Mengengerüste)
Manchmal macht es Sinn, einem Dritten (SAP hat mehr als 11500
Partner) Zugriff auf sein geistiges Eigentum zu geben:
• Mehr als 1500 Software Solution Partner und Technologie Partner
entwickeln Integrationen zu SAP Lösungen
• Mehr als 3600 OEM Partner nutzen SAP Lösungen als Teil Ihrer
eigenen Lösungen
Um davon zu profitieren:
• Etwa ein Drittel des Software-Umsatzes der SAP AG kommt mit
Unterstützung der Partner zustande.
© 2011 SAP AG. All rights reserved. 5

6. SAP NetWeaver Process Integration
SAP NetWeaver
Process Integration
Service
Governance
Repository
Workflows
& Registry
Business Process Integration Server
SOA
Extensibility Governance
Industry leading pre-packaged integration content
Mapping &
Transformations ■ ONE repository to model and define all integration scenarios
■ Modeling environment pre-delivered with reusable assets at every
level to jumpstart implementation
Service
Bus Efficient & controlled asset management
■ SOA “your way” with extensible meta-model of SOA assets
Connectivity & ■ Timely push of information to all parties
Integration
Service Bus Based Capabilities
■ Orchestration of system centric processes complementing SAP
Foundation Lifecycle Management
NetWeaver BPM
■ Connectivity options supporting heterogeneous system landscapes
Infrastructure Services ranging from classical EAI to SOA
JEE5 Eclipse 3 ■ Support of prominent industry speak and B2B standards
■ Reliable and scalable messaging system
© 2011 SAP AG. All rights reserved. 6

7. SAP NetWeaver Process Integration:
Integration zwischen Anwendungen (A2A) & A2A & B2B
Connectivity
zwischen Firmen (B2B)
Wide range of A2A & B2B adapters
for enabling end-to-end business processes
Partner Manufacturing
Application  Broad set of technical adapters
 from SAP shipped with PI
 Resell of Generic and industry
specific B2B/EDI adapters from
Order-to-Cash B2B EDI SAP partner SEEBURGER
 Resell of 30+ adapters for 3rd
party connectivity from SAP
Manufacturing partner iWay
SAP NetWeaver Process Integration
 Open interface and Adapter
App SAP development kit for developing custom
EAI adapters
Server Adapters
 Certification of adapters to ensure
quality for our customers
Custom Web App Application Legacy Application
Out of the box integration Technical and Industry Partner adapter sold &
of SAP & non SAP apps Standard compliant supported by SAP
© 2011 SAP AG. All rights reserved. 7

8. SAP NetWeaver Process Integration
Customer Adoption
Automate processes with SAP 1.2 million messages processed overnight
NetWeaver PI to save payment
processing costs and improve vendor
relationships
Leverage SAP NetWeaver PI Centralized and simplified
as Enterprise wide ESB governance processes for
SAP and non-SAP services
SAP NetWeaver PI as integration
hub: B2B gateway, EAI and SOA
middleware
© 2011 SAP AG. All rights reserved. 8

9. Release of platform IP is managed with the design
of API interfaces and the provision of example code
SAP NetWeaver API 3rd party
Process Integration application
IP Modularität in SAP NetWeaver Process Integration
 Freigabe von SAP IP auf der Basis von Architekturregeln und Genehmigungen
 Verkapselung von SAP IP mit Hilfe von Techniken (z.B. facade patterns)
 Freigegebenes IP hat die Form von
 Programmierschnittstellen (APIs)
 Beispielprogrammen (Sample code)
© 2011 SAP AG. All rights reserved. 9

10. IP Modularität und Schnittstellenentwurf
Implemen- Interne Externe
tierung Schnittstelle Schnittstelle
SAP NetWeaver A A A B B C C
3rd Party
Process A A A B B C
Application
Integration A A A B B C C
Nicht sichtbar Sichtbar
für Partner für Partner
© 2011 SAP AG. All rights reserved. 10

11. Zusammenfassung
Wachtums- und Partnerstrategie der SAP AG sind eng verzahnt
Kontrollierte Offenlegung von geistigem Eigentum ist wichtiger Teil
der Partnerstrategie
Modular IP ist ein bedeutender Ansatz zum gleichzeitigen
Offenlegen und Schützen von geistigem Eigentum bei SAP
© 2011 SAP AG. All rights reserved. 11

12. Ausblick: Bücher und Events
zum Thema Software ecosystems
Profit from Software
Ecosystems
http://www.profitfromsoftwareecosystems.com
Available ISBN-10: 3839169836
as print, on
Kindle and Business Models and partnerships in
on iBooks the software industry
Examples from over 50 companies
Future Internet Kongress
European workshop on Workshop
Software Ecosystems „Intellectual Property in der Software-
und IT-Industrie“
Walldorf 12.12.12 Darmstadt 3.12.12
WWW.EWSECO.ORG www.future-internet-kongress.de/
© 2011 SAP AG. All rights reserved. 12

13. Vielen Dank für Ihre
Aufmerksamkeit!
Contact:
Dr. Karl Popp WWW.DRKARLPOPP.COM
Corporate Development SAP AG
Inhouse mail Corp. Development
Dietmar-Hopp Allee 16
69190 Walldorf
karl.michael.popp@sap.com
+49 6227 767445
© 2011 SAP AG. All rights reserved. 13