1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
Beauty appeal is used to lure
you in to make you think that
using this product can and
will make you as beautiful as
the model.
Brands and companies
often use celebrity
endorsement to make
their product more
appealing as the product
must be high quality if a
wealthy, high class
person wants to use it.
2. Independence/Individuality
Intelligence
Escape works well for cities and towns
that are crowded and over populated as it
makes you feel that you can have a way
of escaping from it. It is also used well in
the uk because when u wake up, freezing
cold and raining outside you feel like you
could escape from it all.
This advert is designed to appeal to
people who like to be individual
and different. It works well at
making it stand out and seem like it
is something new and different
which will appeal to the public.
Intelligence is used almost to trick you, as it
is saying that if you are smart you will buy
this product or if you are intelligent you
know that this is the right thing to get/do.
This is useful as no one likes to think of
themselves as unintelligent so they are
almost forced to buy/get or do something.
3. Lifestyle
Nurture
Peer Approval
Lifestyle is used to show that a product
can make your life easier and it is
shown as not just an accessory but a
part of you. The audience start to
engage with the product more as they
start to feel like it is needed in their
life.
Nature inspired adverts draw you
towards the thought that the
product/advert that you are seeing
is nature friendly and /or is about
helping nature.
4. Rebel
Rhetorical Question
Peer approval is used to make you feel
that if your friends are using/buying this
product then you have got to get it to. It is
almost pressuring you to get it as you and
your friends are in to the same things so
you would also need/want this product.
Rebel advertising works well by
making the user of the product is a
rebel and makes them feel confident.
There is also a crude joke across the
advert that draws in the audience’s
attention.
5. Scientific / Statistical Claim
Unfinished Comparison / Claim
Rhetorical questions work well as they
ask a question that almost forces you
towards the answer that they want you
to give. Its normally an over dramatic
question that only has one moral
answer.
Scientific adverts are full of facts and
figures to persuade you that there product
is right for you. When you hear them say
“9 out of 10 women like this” you instantly
think that if they liked it then you must like
the product to. It also seems more genuine
as there not just claiming something but
they are backing it up with facts and
numbers related with their product.
It is indirectly telling you that there
product is the best of its kind but as it
is subtle it draws people in to believe
it.
