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Social Media Tools Seminar, Katie B. Roberts

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Katie Roberts
Katie Roberts

Jan 14, 2011 seminar for BWCC, WIB Integrating Social Media in the Sales & Marketing Mix

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Please feel free to tweet today’s tips!#BWCC#WIB @KatieBRoberts
Integrating Social Media into the Sales & Marketing Plan Katie B. Roberts January 14, 2011 @KatieBRoberts Facebook.com/Katie.B.Roberts Linkedin.com/in/KatieBRoberts KatieBRoberts.wordpress.com
Online Marketing Strategy
Online Marketing Strategy ,[object Object],[object Object]
Leverage Social Communities “If you build it, they will come…” Does not work here
Leverage Social Communities Ways to attract community members
Leverage Social Communities
Leverage Social Communities Contests Photo contest on Facebook RT content and enter to win… 1st person to tweet “Great seminar on social media, @KatieBRoberts” wins… [hint]
Leverage Social Communities LISTEN & RESPOND Brand / industry sentiment Become a thought leader Work to resolve customer issues Listen for needs of existing & potential customers Exact Target vs. Publicaster CASE STUDY:
Leverage Social Communities Humanize Honesty Sincerity Transparency Find the “voice” for each community [Skittles] Ensure others in company know “voice” lingo Use real photos instead of logos where possible
Leverage Social Communities Give to Get Offer exclusive coupons for Facebook Fans Provide links to lunchtime specials on twitter Allow access to exclusive content in Linkedin Groups Specials for checkins & mayors on Foursquare
Promote Social Media Communities
Promote Social Media Communities Website Email signature / newsletter Print collateral Assets / signage Business Cards Twitter directories Linkedin Profile
Promote Social Media Communities Facebook “Like” “Share This” and “Add to Any” Recent Tweets Calls to Action “Read more” in email Twitter #hashtags
Why people “Like” Facebook Pages 10. Learn more about company (21%) 9. Referred to by a friend (22%) 8. Access to exclusive content (25%) 7. Looking for fun & entertainment (27%) 6. Want information on future sales (30%) 5. Receive updates on future products (33%) 4. Stay informed (34%) 3. Hope to get something free (36%) 2. Show support for brand/product (37%) 1. Receive discounts or coupons (40%)
Attracting Facebook Fans Be interactive, fun, & helpful Embed videos Use Facebook Landing Pages Facebook Contests (Strutta) Focus Groups / Testing [True Lemon] Introduce new products Virtual Parties [Jeffrey Hayzlett] Trivia! [AMA Baltimore]
Attracting Twitter Followers Tweet about today’s seminar! Participate in the dialog RT, DM, comment Follow thought leaders Use #hashtags Establish relationships Announce specials, deals, sales Share blog articles, white papers, Facebook content Live event/conference tweeting
Tips to Consider Identify your tone Know your audience Leverage brand ambassadors Use real-time monitoring tools Build & use editorial calendar Point customers to content (Penn Olson) Use calls to action QUALITY vs quantity
Tips to Consider Give ‘em something to talk about…. And share!
Resources TweetDeck Klout Feedburner Strutta Add This & Share This JitterJam& Radian6 Technorati Google alerts & Google Analytics Social mention / Postling
Websites I Follow Mashable.com TechCrunch.com Social Media Examiner.com Hubstpot.com Marketing Sherpa.com ChrisBrogan.com Harvard Business Review.com Blue Sky Factory.com Penn-Olson.com
Contact Info KatieBelleRoberts@gmail.com KatieBRoberts.wordpress.com Twitter.com/KatieBRoberts Linkedin.com/in/KatieBRoberts Facebook.com/Katie.B.Roberts
Social Media Tools Seminar, Katie B. Roberts

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Social Media Tools Seminar, Katie B. Roberts

  • 1. Please feel free to tweet today’s tips!#BWCC#WIB @KatieBRoberts
  • 2. Integrating Social Media into the Sales & Marketing Plan Katie B. Roberts January 14, 2011 @KatieBRoberts Facebook.com/Katie.B.Roberts Linkedin.com/in/KatieBRoberts KatieBRoberts.wordpress.com
  • 4.
  • 5. Leverage Social Communities “If you build it, they will come…” Does not work here
  • 6. Leverage Social Communities Ways to attract community members
  • 8. Leverage Social Communities Contests Photo contest on Facebook RT content and enter to win… 1st person to tweet “Great seminar on social media, @KatieBRoberts” wins… [hint]
  • 9. Leverage Social Communities LISTEN & RESPOND Brand / industry sentiment Become a thought leader Work to resolve customer issues Listen for needs of existing & potential customers Exact Target vs. Publicaster CASE STUDY:
  • 10. Leverage Social Communities Humanize Honesty Sincerity Transparency Find the “voice” for each community [Skittles] Ensure others in company know “voice” lingo Use real photos instead of logos where possible
  • 11.
  • 12. Leverage Social Communities Give to Get Offer exclusive coupons for Facebook Fans Provide links to lunchtime specials on twitter Allow access to exclusive content in Linkedin Groups Specials for checkins & mayors on Foursquare
  • 13. Promote Social Media Communities
  • 14. Promote Social Media Communities Website Email signature / newsletter Print collateral Assets / signage Business Cards Twitter directories Linkedin Profile
  • 15. Promote Social Media Communities Facebook “Like” “Share This” and “Add to Any” Recent Tweets Calls to Action “Read more” in email Twitter #hashtags
  • 16. Why people “Like” Facebook Pages 10. Learn more about company (21%) 9. Referred to by a friend (22%) 8. Access to exclusive content (25%) 7. Looking for fun & entertainment (27%) 6. Want information on future sales (30%) 5. Receive updates on future products (33%) 4. Stay informed (34%) 3. Hope to get something free (36%) 2. Show support for brand/product (37%) 1. Receive discounts or coupons (40%)
  • 17. Attracting Facebook Fans Be interactive, fun, & helpful Embed videos Use Facebook Landing Pages Facebook Contests (Strutta) Focus Groups / Testing [True Lemon] Introduce new products Virtual Parties [Jeffrey Hayzlett] Trivia! [AMA Baltimore]
  • 18. Attracting Twitter Followers Tweet about today’s seminar! Participate in the dialog RT, DM, comment Follow thought leaders Use #hashtags Establish relationships Announce specials, deals, sales Share blog articles, white papers, Facebook content Live event/conference tweeting
  • 19.
  • 20. Tips to Consider Identify your tone Know your audience Leverage brand ambassadors Use real-time monitoring tools Build & use editorial calendar Point customers to content (Penn Olson) Use calls to action QUALITY vs quantity
  • 21. Tips to Consider Give ‘em something to talk about…. And share!
  • 22. Resources TweetDeck Klout Feedburner Strutta Add This & Share This JitterJam& Radian6 Technorati Google alerts & Google Analytics Social mention / Postling
  • 23. Websites I Follow Mashable.com TechCrunch.com Social Media Examiner.com Hubstpot.com Marketing Sherpa.com ChrisBrogan.com Harvard Business Review.com Blue Sky Factory.com Penn-Olson.com
  • 24. Contact Info KatieBelleRoberts@gmail.com KatieBRoberts.wordpress.com Twitter.com/KatieBRoberts Linkedin.com/in/KatieBRoberts Facebook.com/Katie.B.Roberts