1. ¿cómo hacerlo?
The practice of systems thinking starts with
understanding a simple concept called "feedback" that
shows how actions can reinforce or counteract (balance)
each other. It builds to learning to recognize types of
"structures" that recur again and again.
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School

2. Bucle
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School

3. Bucle reforzado
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
• As Exercise increases, Health
increases (same)
• As Health increases, Exercise
increases (same)
• As Exercise decreases, Health
decreases (same)
• As Health decreases, Exercise
decreases (same)
Health Exercise
S
S
Time
Growth
Tomado de Russell Martin & Associates www.russellmartin.com

4. Bucle equilibrado
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Amount
Eaten
Weight
S
O
 As Amount Eaten increases, Weight
increases (same)
 As Weight increases, Amount Eaten
decreases (opposite)
 As Amount Eaten decreases, Weight
decreases (same)
 As Weight decreases, Amount Eaten
decreases (opposite)
Time
Growth
Tomado de Russell Martin & Associates www.russellmartin.com

5. Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Tomado de Russell Martin & Associates www.russellmartin.com

6. La pregunta detonante
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
“Our experience is that donations are not
steadily increasing or steadily decreasing. It
„feels‟ more like a roller coaster. Never gets to
good or too bad. Something bounces us back
up or down. There had to be more than a
Nirvana/Hell reinforcing loop. Something else
is going on.”
“Why can‟t we increase donations?”

7. En la gráfica
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
SS
S
Portion of
Revenue Spent
on Fund
Raising
Fund
raisers
Donations
Revenue
Links: “As Donations increase,
what happens to Revenue?
(decrease/increase = same/opposite)
S
“Why can’t we increase
donations?”
Variables = measurable nouns
(not quantifiable)
Tomado de Russell Martin & Associates www.russellmartin.com

8. Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Tomado de Russell Martin & Associates www.russellmartin.com

9. Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Reinforcing Loop Balancing Loop Balancing Loop
Fund raising goes UP UP
UP
(or DOWN DOWN
DOWN)
Backlog of follow-up work
influences reputation and
deadens fund raising
Additional support help
arrives too little, too late
O
S
S
S
S S
Sales Loop
O
Production Loop
S
Market Loop
S
S
Request for
Additional
Staff /
Support
Staff /
Support
S
S
Portion of
Revenue
Spent on
Fund Raising
Fund
Raisers
Donations
Revenue
Fund Raising
Productivity Perceived
Follow-
upTime
Follow-
upTime
Attention
to Donors
“Why can’t we increase
donations?”
Tomado de Russell Martin & Associates www.russellmartin.com

10. La pregunta detonante
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
o WHY is _______happening?
o No WHAT or HOW
o Avoid: Should, blame
“Why should we sell more?”
“Why doesn‟t the Help Desk
help?”
o Seek: Observable fact
“Why does fund raising
fluctuate?
Why can‟t we
steadily increase
fund raising?
?
Tomado de Russell Martin & Associates www.russellmartin.com

11. Ejercicio
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Tomado de Russell Martin & Associates www.russellmartin.com

12. Ejercicio
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Opposite
Same Opposite
Opposite
Same
Same
Tomado de Russell Martin & Associates www.russellmartin.com

13. ¿En tu organización?
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School
Opposite
Same Opposite
Opposite
Same
Same
Tomado de Russell Martin & Associates www.russellmartin.com

14. Vídeo
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School

15. Discusión en grupo
Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz
EGADE Business School

16. Asignación para
la siguiente sesión
Dr Jorge Ramírez Medina , Dr. Guillermo Granados
EGADE Business School

17. Fin Sesión Uno