Presentation at Stuttgarter Softwaretechnik Forum 2008
10 08 26_siteforum_spectronet_jena
1. Social Networking for Business
Unified platform for McDonald‘s franchisee
Twitter-Hashtag: #spectronet
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Page 1 26.08.2010, Jentower, 8th NEMO-SpectroNet Collaboration Forum
2. About SITEFORUM
One minute pitch and business lines
SITEFORUM provides “Social Community Software for Business”
SITEFORUM provides “Social Community Software for Business”
We help organisations to build instant networks, collaborate and create revenues
We help organisations to build instant networks, collaborate and create revenues
We have a complete set of proven social applications, delivered as a service, to multiple industries
We have a complete set of proven social applications, delivered as a service, to multiple industries
Enterprise 2.0
Enterprise 2.0 Publishing
Publishing Virtual Events
Virtual Events Franchise & Retail
Franchise & Retail
Implement a long-term
Implement a long-term Build a community for
Build a community for Deliver virtual events,
Deliver virtual events, Brands are global, but
Brands are global, but
web strategy by building
web strategy by building your industry or special
your industry or special replace or extend
replace or extend customers buy locally.
customers buy locally.
a community around your
a community around your interest group
interest group existing ones.
existing ones.
products and services
products and services Builds and grow sales
Builds and grow sales
Unlock an online
Unlock an online Much more benefits, less
Much more benefits, less networks, get partners
networks, get partners
Increase sales, cut costs
Increase sales, cut costs ecosystem and
ecosystem and costs.
costs. involved, and customers
involved, and customers
and improve
and improve implement new business
implement new business engaged.
engaged.
communication
communication models and revenue
models and revenue Build virtual events,
Build virtual events,
strategies
strategies meetings and storefronts
meetings and storefronts Develop a social
Develop a social
Connect your customers,
Connect your customers, instantly and use new
instantly and use new community portal that
community portal that
employees and project
employees and project Extend your reach and
Extend your reach and SITEFORUM social
SITEFORUM social can be replicated
can be replicated
partners by unifying the
partners by unifying the use the SITEFORUM
use the SITEFORUM community applications
community applications instantly across your
instantly across your
traditional website,
traditional website, Cloud Computing
Cloud Computing to enable delegates to
to enable delegates to partner network
partner network
intranet and extranet
intranet and extranet platform to become a
platform to become a keep conversations
keep conversations Protect your brand.
Protect your brand.
Software-as-a-Service
Software-as-a-Service going with exhibitors.
going with exhibitors.
provider.
provider.
Ingenico, Odgers,
Ingenico, Odgers, HR.com, Verlag für die
HR.com, Verlag für die Informa, Precision IR,
Informa, Precision IR, McDonald’s, VBL,
McDonald’s, VBL,
Arriva
Arriva deutsche Wirtschaft
deutsche Wirtschaft Greenexpo365.com
Greenexpo365.com Strato AG
Strato AG
(VNR), Youth Culture
(VNR), Youth Culture
SITEFORUM Cloud Computing Platform for long-term online business strategies
SITEFORUM Cloud Computing Platform for long-term online business strategies
3. Unified platform for
McDonalds franchisee
• Franchisor: individual Website for all German franchisee
• Franchisor: Automatic use of Corporate Design and Corporate Content (e.g. products)
• Franchisor: use of Master-Slave-Principle, Brand-Protection, secure hosting and support
• Franchisee: Tools for own regional activities and presentations (e.g. restaurants, team, news)
•
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5. Virtual Events: Exhibition hall
Leadgeneration
give information and receive
customer feedback and
customer needs - > leads
Szenarios
Organize virtual events e.g.
parallel to ‚real‘ conferences or
exhibitions
Organize virtual events for
few days or permanent
Organize Live-Webinars and
presentations
Give the visitor the chance
to interact in real time with
visitors and exibitors
Example
www.siteforum.com/virtual_events
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6. Virtual Events: References
GreenExpo365.com
GreenExpo365 is a permanent fair to build
and foster the „Interactive Green
Community“. The fair is organize a few days
every month and is focused on green and
ecologically friendly subjects like Green IT
or renewable energy.
HR.com VIEW
(View=Virtual Interactive Educational World)
The event is focused on Human ressource
manager and HR Profis. Each month will
run one – two events discussing subjects
within the HR field.
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7. Convert browsers into buyers
Success.
Community
Customers / Subscribers
Registered users
Visitors
