web presence and online solutions from A to Z, is the aim of company mentioned in the presentation.

1. BUSINESS MARKETING
APPLICATION SOFTWARE

2. Companies
•Zersys software solutions

3. Presented by
KARTHIC. A

4. APPLICATION SOFTWARE
Application software is all the computer software that causes a computer to
perform useful tasks .
A specific instance of such software is called a software
application, program, application or app.

5. STEPS IN B2B BUYING PROCEDURE
1. Recognition of need
2. Definition of product type needed
3. Development of detailed specifications
4. Search for qualified suppliers
5. Acquisition and analysis of proposal
6. Evolution of proposal and selection of a supplier
7. Selection of an order procedure
8. Evaluation of product performance

6. Zersys
• About-
Zersys is a internet-focused company providing web hosting, website design,
web development, and Online marketing services.
Mission-
zersys’s main role is to equip Indian businesses with the tools they need to drive
their Web Presence and Online Marketing strategy.
Vision-
To make optimal tasks to be performed in the country using Mobile apps and
software tools by all the businesses

7. Person behind and company insights
• Name- Srikanth
• Designation- CEO of co.
• Qualification- Electronics engineering discontinued
• Number of employees- 15-20
(additional employees are added when required)
• Number of clients- approx 200
• How old is the co.- 1.5 years
• Idea started- 7 years past
“PASSION + AGRESSIVENESS + FUTURE ORIENTATION +YOUNGENTREPRNUER”
= SRIKANTH

8. ZERSYS PRODUCTSAND CLIENTS
PRODUCTS
• Web services- web designing, web development, E-commerce solutions, content
management system(CMS), graphic design, logo design, web maintenance.
• Software development- application development, mobile app development, intranet
solutions and database applications.
• Online marketing- SEO, pay-per-click, search engine marketing, social media optimization.
CLIENTS
Lunch @ school,CCX animation Academy, btechguru.com , samruddhi insurance ,
Telugufilmz.com, KTM website, ISCON temple systems management ,Sales Star
recruitments etc.

9. clients

10. BUYING PROCEDURE OF ZERSYS
Step 1: Initially B2B customers find ZERSYS through REFERALS and INTERNET.
Step 2: Free consultation and understand customer needs product definition and
specification.
Step3: applying this needs in a business model of framework for analysis.
Step 4: suggestions and costs and time involved.
Step 5: for bigger projects 30% advance is taken then more time is specified .
Step 6 : sign off with delivery before 5-10 days earlier as specified earlier.

11. FINDINGS AND SUGGESTIONS
• Since there is no procedures followed is specified to customers it can be a
drawback in case of customized products.
• Also the company is not ISO certified thus many global companies refuse to do
business with ZERSYS.
• The product evaluation is not done under standards thus a proper evaluation tool
may be required.

13. CONTACT IF ANY ONE ARE INTRESTED

14. We are thankfull to
• Prof. Amlan Bhattacharya,. for making us to experience real market situation
• Mr. . Srikanth ,CEO Zersys
• Mr. Prakash (finance dept) for his photography.
• Mr. Prashanth.B.R for introducing us to ZERSYS
• All the marketing students for your valuable time with us

15. Video presentation