The slides for the PureDriven webinar hosted November 21, 2013. For the full E-book associated with this slideshow, visit: http://info.puredriven.com/going-fishing-for-customers-ebook

1. ATTRACTING THE BIG FISH AND REELING THEM IN WITH
ACCELERATED LEAD GROWTH
Next Webinar: December 17, 2013
Developing a Manufacturer’s Marketing Plan for 2014

2. http://www.linkedin.com/in/darrenjohnsonstrategy
Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.

3. Strangers
Leads
NURTURE
&
MONITOR
Visitors
Promoters
Customers
ATTRACT
CONVERT
CLOSE
DELIGHT
Blog | Keywords
Forms | Calls-to-Action
Email | Signals
Events | Social Inbox
Social Media
Landing pages
Workflows
Smart Content
Accelerated Lead Growth is PureDriven’s trademark inbound marketing program we offer for manufacturers.
The ALG program is only offered by PureDriven.
For the purposes of this e-Book, we will be using terms “Accelerated Lead Growth” and “Inbound Marketing”
interchangeably.

4. FISHING
6 Steps When Fishing
6 Steps When Marketing
Planning
Research and Development
Baiting
Content Creation
Casting
Distribution
Waiting
Nurturing
Setting the Hook
Converting
Reeling in the Fish
Closing Leads

5. Do I have the right tools?
Fishing Rod, Reels, Line?
Is my tackle box
packed correctly?
Do we have a
What kind of fish are we
going for?
guide to show us
the way?
Do I have a fish finder?
Where are the fish?
GPS? Maps?
Poll:
How Many
THE INTERNET IS AN OCEAN
Leads Came
From Your
You need to have a solid plan
Before you leave the shore.
Website?

6. 1.8 Million
FB likes
2 Million
searches
571 new
websites
204 Million
Emails Sent
72 hours of
video upload

7. POLL:
WHEN WAS YOUR
LAST WEBSITE
REDESIGN?
ALL THE ACTION IS TAKING PLACE ON
YOUR WEBSITE
Therefore, your website should be reflecting the latest
in design and code developments.
1
2
3
Within the last 12 months
More than a year
I don’t know?

8. CONTENT is educational and engaging information that is developed based
Question:
off your research of your target market.
Are you
giving
premium
content
offers?
CONTENT OVERVIEW:
Blogging is the
fishing line.
Premium Content
is the bait.
Compelling content can dramatically increase your lead
It is a cornerstone
of content.
Free trials, demos,
ebooks, etc.
generation and build your trust and authority as an industry
THOUGHT LEADER.

9. Casting your line out into the digital ocean
is the process of distribution.
SOCIAL MEDIA
SEARCH ENGINE
OPTIMIZATION
PAID ADVERTISING

10. CTA’S
LANDING
PAGES
FORMS
CALL TO ACTIONS
LANDING PAGES
FORMS
A banner, button, or some type of
Any page on the web on which one
A list of questions you ask your
graphical text on a website that will
might land that has a form and
call the attention of your website
visitors to your premium offer.
exists solely to capture a visitor’s
customers when they get to your
landing page.
information on that form.
Question:
Are you
using
these
items?

11. Lead Nurturing involves creating WORKFLOWS, which includes setting up pre-developed sets of email marketing, social media and call
triggers that are automatically sent out in pre-determined sequences based off the lead’s activities. For Example:

12. CLOSE THE INBOUND LEAD.
A consultative sales process is recommended
There are six principles to the CONSULTATIVE SALES PROCESS:
RESEARCH
ASK
LISTEN
HELP
QUALIFY
CLOSE

13. PLAN
BAIT
CAST
WAIT
SET THE HOOK
REEL IT IN
LEARN MORE ABOUT THE ALG SOFTWARE BY
GETTING STARTED WITH A FREE 30-DAY TRIAL
http://info.puredriven.com/30-day-alg-software-trial
?