This presentation was a part of the event Data for Non-Geeks during Social Media Week Copenhagen on 18th February 2013 at People Group. The topic was Social Data and presented by Kasper Risbjerg, Social Business Manager at IBM.

1. Data for non-geeks: “Social Data”
Social Media Week Copenhagen 2013
Kasper Risbjerg
Social Business Manager, IBM
@kasperrisbjerg
risbjerg@dk.ibm.com
Source: The Human Face of Big Data

2. “Big Data is deemed a new class
of economic asset - just like oil”
The World Economic Forum
Source: The Human Face of Big Data

3. The explosion in the use of social media and
other Internet services has resulted in the
generation of 2.5 quintillion bytes each day
IBM (2012)
The global Internet population is 2.1 billion,
which means that each person creates ≈ 1.2
billion bytes of data each day
Mashable (2012)
Source: The Human Face of Big Data

4. http://mashable.com/2012/06/22/data-created-every-minute/

5. “If I could only make
social media chatter
actionable...”
Source: The Thinker by Betina La Plante

6. “Twitter was a richer and more up-to-date
source of information about the 5.8
magnitude quake in Virginia”

7. “Bloomberg and WiseWindow
use social media and big data to
improve investment returns”

8. “Nestle is using social media listening and
analytics to engage at scale in the market using
its big data powered central command center”

9. http://ibm.co/WzbWqh

10. “We are uploading our
(complex) identities
and in turn they
become quantified“
http://www.newsits.com/wp-content/uploads/2013/02/social-media-profile.jpg

11. “Social data gives brands the
opportunity to move from
segments to individuals... and signals the death of the average consumer”
http://www.realadventure.co.uk/wp-content/uploads/2012/03/matt-h-social-search.jpg

12. “Meet Nick. He likes
to use his iPhone to
check-in at places he
vists...”
Adapted from http://www.youtube.com/watch?v=O1dgoQJAt6Y

13. “Nick also likes to
take pictures along
his way...
and his iPhone
embeds the
coordinates into the
data of a specific
picture”
Adapted from http://www.youtube.com/watch?v=O1dgoQJAt6Y

14. “Based on Nick’s
social data we can
predict his behavior...
and the no. 1 place
Nick checks-in is the
gym...
on Mondays... at 6 am!”
Adapted from http://www.youtube.com/watch?v=O1dgoQJAt6Y

15. “So we know Nick
likes fitness or at
least likes to check-in
at the gym...
but apparently he is
also an avid blogger”
Adapted from www.smartassfitness.com/

16. “with a lot of
influence...”
Adapted from http://farm5.static.flickr.com/4001/4618279087_fb950e357d.jpg

17. “The promise of Big Data is tailored
experiences and relevancy”
http://www.realadventure.co.uk/wp-content/uploads/2012/03/matt-h-social-search.jpg

18. “With great data comes
great responsibility”
“Trust is needed”
http://2.bp.blogspot.com/-NamqKMnk_kg/T_uSkKmHVGI/AAAAAAAAAj8/bcTfRQfXkTI/s1600/Spiderman-amazing-1.jpg

19. “We have only seen
the tip of the iceberg”
http://forensicdnaconsulting.files.wordpress.com/2012/12/tip-of-iceberg.jpg
http://3.bp.blogspot.com/-icriY5kDwtg/TlRJyEy4YLI/AAAAAAAAKR8/xMEat3BVdWA/s1600/tip_of_the_iceberg.jpg

20. “Imagine a world where digital
identities could be transferred
between services - even offline”
Adapted from Rachel Botsman; What's Mine Is Yours: How Collaborative Consumption is Changing the Way We Live

21. “In a not too distant future...”
https://skitch-img.s3.amazonaws.com/20120116-xaw3je5funqj5d95nyg38198qm.jpg

22. “Tap into the data generated at each
touch point along the consumer
decision journey and be creative”

23. Source: Chess Media Group

24. Thank you
8
Connect with me on
Twitter: @kasperrisbjerg
LinkedIn: linkedin.com/in/
kasperrisbjerg/
Website: kasperrisbjerg.dk
Email: risbjerg@dk.ibm.com