1. QUESTIONNAIRE
ANALYSIS
AUDIENCE RESEARCH

2. AGE?
A group of 60 pupils from our school participated in this
questionnaire. Therefore all the participants lies in between
the age range of 16 – 20.

3. GENDER?
The questionnaire was distributed among 30 male students
and 30 female students purposely to give an equal
opportunity for both males and females to express their
ideas.
Male
Female
Other

4. WHICH GENRE OF MUSIC DO YOU PREFER?
Hip Hop
Rock
Alternative
R&B
Indie
Other
The pie chart shows that a majority of pupils who answered the
questionnaire prefer Hip Hop music, a considerable number prefer R & B
while a minority prefer Rock music.

5. ARE MAJORITY HIP HOP ARTISTS MALE OR FEMALE?
Male
Female
The pie chart shows that the opinion of a majority is that hip hop genre
is male dominated.

6. IN A HIP HOP MUSIC VIDEO DO YOU EXPECT THE ARTIST TO BE THE MALE
CHARACTER, OR THAT THERE ARE TWO DIFFERENT INDIVIDUALS, ONE
BEING THE ARTIST AND THE OTHER ONE BEING THE CHARACTER IN THE
MUSIC VIDEO?
Artist and
Character
Only Artist
The pie chart makes it clear that most of the participants prefer the artist
to be the male character as well.

7. WHAT KIND OF CLOTHING DO YOU EXPECT THE MALE
CHARACTER TO WEAR?
Sales
Branded
Baggy
Informal
Formal
The opinion of most pupils is that the male character should wear
branded clothing. A considerable number expect the male character
to wear informal clothing while a least but an equal number of pupils
expect the male character to wear baggy and formal clothing.

8. HOW ARE WOMEN REPRESENTED IN MAJORITY
OF MUSIC VIDEOS ?
Sex symbol
Main
character
Same as the
male
character
The pie chart shows that the opinion of a majority is that women
are represented as a sex symbol. A considerable number has
shown their opinion as women are represented as same as the
male character while a minority has shown their opinion as the
women are represented as the main character.

9. WHAT SOUGHT OF SETTINGS DO YOU EXPECT IN A
VIDEO FOR A HIP HOP LOVE SONG?
Real life settings
Clubs
Inside a house
The pie chart depicts that most of the pupils prefer real life
settings in a video for a hip hop love song while a considerable
number prefers to shoot the video in a club setting. A least
number of pupils prefer it to be shot in side a house.

10. DO YOU EXPECT THERE TO BE A BIT OF HUMOUR IN A
MUSIC VIDEO?
Yes
No
A majority expects the music video to have a bit of humour.

11. DO YOU EXPECT THERE TO BE ANTI AUTHORITY
(VIOLENT) BEHAVIOUR IN A HIP HOP MUSIC VIDEO?
Depending
on the lyrics
Sometimes
Yes
Never
The pie chart makes it obvious that most of the pupils expect anti authority
(violent) behaviour in a hip hop music video depending on the lyrics, a
considerable number expect anti authority behaviour regardless of lyrics or
even without any conditions while a least number of students expect to have
antiauthority behaviour sometimes. It could be concluded that almost everyone
who have answered the questionnaire expects to see anti authority behaviour
in a hip hop music video at some point.

12. WHAT TYPE LIGHTING DO YOU EXPECT TO HAVE IN
OUR MUSIC VIDEO?
Sales
Bright
Medium
Dull
According to the pie chart, exactly a half of the students expect to have
bright lighting in our video. A considerable number expect lighting to be
medium while a least number expect lighting to be dull.