WWF - Internet and social networks for organizations

Internet and social
networks for
organizations

Katarina Kostic
Iwith.org Foundation

jueves 15 de abril de 2010

Index

• Basic concepts

• Broken paradigms

• New concepts

• Internet & NGOs

• Online Resources


Basic concepts


Internet
The Internet is a global system of
interconnected computer networks
that consists of millions of private,
public, academic, business, and
government networks of local to
global scope that are linked by a
broad array of electronic and
optical networking technologies.
The Internet carries a vast array of
information resources and
services, most notably the inter-
linked hypertext documents of the
World Wide Web (WWW) and the
infrastructure to support electronic
mail.


Web 1.0

Dynamic
Community


• Arises in 2004

• Refers to participative web

• “Prosumer” concept: User Consumer and Producer

• Flow and exchange of information


Social networks

• Define who are my “friends”

• Descover new “friends”

• “Friends” of friends are my “friends” too


Social networks

• “How to destroy a brend”

• Viral effect of communication

• 6 degrees of separation


Social networks

• Keep in touch with friends daily
• Updates, photos, messages, parties, games,
recomendations, movies, bookes, trips, music,
concerts...
• Actiones, events, news...


Social networks

• Profesional connections

• Lead generation (creation or generation of prospective consumer
interest or inquiry into a business' products or services), job search,
profesional communities, debates...


Social networks

• Concrete objective

• Activism


Broken paradigms


Web 1.0

• Communication cost

• Publication cost

• Information

• No traditional publishers


Web 2.0 - Blogs

• Everybody can be author

• Confidence in the unknown

• Reactivity or responsiveness to stimulation


Web 2.0 - Wiki

• Team work

• Without editor

• Confidence

• Moderation


New concepts

Blog , Chat , Copy Left , Creative Commons , Crowd
Sourcing, Embed , Flash, Follower, Friend, I like it ,
Instant Messaging , Java , Javascript, MicroBlogging , Podcast,

Privacy , RSS , SHARE, SPAM , Social
Bookmarking , Social Media , Social
Network , Tag , Video Conference , Vote , Web 2.0 ,
Wiki , Wisdow of the Crowd


Social media

• Known as Social media - contents generated
by user and not by communication groups

• Blogs, Micro-Blogging

• Social networks, Forums

• Not just communication, but
PARTICIPATION


Blog

• Acronym for weBLOG (web diary)

• Developed to publish our ideas, reflections
easily…

• Chronological order

• Easy to use

• Very popular quickly


Blog

• In evolution:

• Feedbacks and commentaries

• Multiple authors

• Various topics

• And it´s free of charge!


Blogs

• It is a bedroom industry

• The traditional newspapers are losing their
stand

• Great mayority of users, contributing to a
project, will cause that good results emerge


Microblogging

• Blog with just 140 characters

• What am I doing or thinking or....

• Asyncronized chat


Social Bookmarking

• Share my favorite pages

• If a lot of people likes it: Popular

• If they like it a lot in short time: Hot

• Find out what is Hot

• Descover new topics

• Descover using simmilar profiles


Social Bookmarking
Example:

http://delicious.com/katalamar


I like it

• Vote

• Negative vote

• Share opinion

• Comment


Friend

• Somebody I know (e-mail)

• Somebody with same interests

• Somebody with same contacts


Follower

• Person interested in our work:

• recives our updates

• email, RSS, twitter, facebook ...


Crowd Sourcing
Contents produced by users


Copy Left

• No Copy Right, I want to be copied!
• But I want to be clear that I am the author
• It is not for comercial use
• It is changable, editable..


Embed

• HTML code which we add to our web page to
show us a content of some Internet service


Podcast

• Audio or video file to be listen
on iPod

• For TV and personal computer
use too


Chat, Instant Messaging
• Instantaneous communication
between 2 or more people in a text
mode


Video Conference

• Chat or IM which includes audio or video

• May incorporate aditionaly Documents share,
Co-Browsing...


Internet & NGOs


Communication

Communicate easy, with minimum
expenses and huge impact!


Visual connection

• What can we do:

• Make photo albumes

• Publish videos

• Make video presentations

• Video messages


Connection

• If the activists explain their impressions,
problems, needs...

• We connect with people!


Interaction

• If we permit direct conntact, dialog and share
of ideas...

• We get to know better our donors

• We receive more funds

• Ask, ask for help


Action

• Permanent information is the best way to act!

• Instant information about what is
happening

• Achivements and errors

• Ask for help


Promote

• It´s much more probable that I´ll become a
member of some NGO that I saw or that has
sent me an email...
or

• I´ll become a part of NGO that my firend told
me needs some help and are doing incredible
things..


Promote

• Use Social Bookmarking to promote your cause

• Disseminate your cause, web or blog in Social
networks

• Participate in debates


Participation

• Social Media is a space in which the users
want to be listened to, treated as equal, with
respect and affection


iwith.org Barcelona iwith.org Suiza
Cucurulla 9, 2n 2a 11, Rue de la Porcelaine
08002 Barcelona 1260, Nyon
Spain Switzerland
T: +34 93 380 49 75 T:+41 22 362 58 69
F: +34 93 304 23 53 F:+41 22 362 58 67

http://www.iwith.org/
info@iwith.org
katarina@iwith.org


• THANK YOU!


WWF - Internet and social networks for organizations

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