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PR processes and development Introduction to professionalism Fall 2010 Prof. Kaja Tampere, PhD Univeristy of Jyväskylä Finland http://publicrelationsprocesses.pbworks.com/
What is... ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is public relations?
Terminology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object]
[object Object]
Key points to describe PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role of PR in organizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role of PR
What can be a goal to use PR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In present course ,[object Object],[object Object],[object Object]
History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Historical heritage: Paradigmatic changes in the PR field in the 20 th  century
Theoretical Paradox ,[object Object],[object Object]
The essence of public relations and organizational communication Communication   flow   and   result:  relations Main questions: If communication flow is always full, who fills this flow? And who’s messages are dominant? And – who designs relations?  Journalists Public relations officers
Main Theoretical Frame for PR processes  ,[object Object],[object Object],[object Object],[object Object],[object Object]

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P&h esimene loeng 2010

  • 1. PR processes and development Introduction to professionalism Fall 2010 Prof. Kaja Tampere, PhD Univeristy of Jyväskylä Finland http://publicrelationsprocesses.pbworks.com/
  • 2.
  • 3. What is public relations?
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. The essence of public relations and organizational communication Communication flow and result: relations Main questions: If communication flow is always full, who fills this flow? And who’s messages are dominant? And – who designs relations? Journalists Public relations officers
  • 16.