1. PR processes and development Introduction to professionalism Fall 2010 Prof. Kaja Tampere, PhD Univeristy of Jyväskylä Finland http://publicrelationsprocesses.pbworks.com/
15. The essence of public relations and organizational communication Communication flow and result: relations Main questions: If communication flow is always full, who fills this flow? And who’s messages are dominant? And – who designs relations? Journalists Public relations officers