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PR market in France Claire Giannini Anthony Rousselle Pierre Babinet
2007-French compagnies’ expenses in PR:  17,5 billions euro Global communication expenses: 31,8 billions euro
Targets of PR expenses
Targets of PR expenses
% of total budget
PR & employment 3000 employees  220 agencies
French PR representatives ANAE: event communication AACC: communication agencies UJJEF: corporate communication UDA: announcers SYNTEC: PR agencies COM Publique : Public communication
Politics and PR in France The Sarkozy strategy
 
 
 
 
 
 
 
 
 
 
 
 

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