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Local Search Class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why be online? ,[object Object],[object Object],[object Object]
Ding. Dong.  Yellow pages are dead.
Ding. Dong.  Yellow pages are dead.
Ding. Dong.  Yellow pages are dead.
Ding. Dong.  Yellow pages are dead.
Ding. Dong.  Yellow pages are dead.
Where should you be online? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create and Claim Your Place ,[object Object],[object Object],[object Object],[object Object]
Google Places – Since October 2010 It’s either “pure” results or “blended”
Google Places –  How to Rank High
What Google Wants ,[object Object]
What Google Wants 1. Proximity But other  things can trump it. 16 miles away 5 miles 5 miles 0 miles
PROXIMITY: Develop Your  NAP ,[object Object],[object Object],[object Object]
Place Page Proximity ,[object Object],Image from  blumenthals.com
PROXIMITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Google Wants 2. Relevance Which place most closely matches the keyword query?
Place Page RELEVANCE ,[object Object],[object Object],[object Object],[object Object]
RELEVANT categories ,[object Object],[object Object],[object Object],[object Object],[object Object]
RELEVANT Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RELEVANT Website ,[object Object],[object Object],[object Object],[object Object],[object Object]
Link Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Shouts and Link Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Google Wants 2. Prominance (popular) Which place is the most  popular or prominent?
PROMINENCE: Citations ,[object Object]
PROMINENCE: Citations ,[object Object]
PROMINENCE: Citations ,[object Object]
PROMINENCE: Citations ,[object Object],[object Object]
PROMINENCE: More Citations ,[object Object],[object Object],[object Object]
PROMINENCE: More Citations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROMINENCE: More Citations ,[object Object],[object Object],[object Object],[object Object],[object Object]
PROMINENCE: Local directories
PROMINENCE: Local directories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROMINENCE: Local directories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POPULAR: Reviews ,[object Object],[object Object],[object Object],[object Object],[object Object]
POPULAR: Reviews ,[object Object],[object Object],Generate your own QR code at Kaywa.com
Summary:  7 ways to dominate 7 pack ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In the end ,[object Object],[object Object],[object Object]
If you were in a group of people being chased by a bear,  you only need to be 1 step ahead of the slowest person.
Likewise,  you only have to be 1 step ahead of your competitor. So, don ’ t overwhelm yourself.  You don ’ t have to do it all.
Just don ’ t get left behind.
Need help? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kat & Mouse ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Local search class 45 min