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Local search class 45 min
1.
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Ding. Dong.
Yellow pages are dead.
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Ding. Dong.
Yellow pages are dead.
5.
Ding. Dong.
Yellow pages are dead.
6.
Ding. Dong.
Yellow pages are dead.
7.
Ding. Dong.
Yellow pages are dead.
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Google Places –
Since October 2010 It’s either “pure” results or “blended”
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Google Places –
How to Rank High
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What Google Wants
1. Proximity But other things can trump it. 16 miles away 5 miles 5 miles 0 miles
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What Google Wants
2. Relevance Which place most closely matches the keyword query?
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What Google Wants
2. Prominance (popular) Which place is the most popular or prominent?
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PROMINENCE: Local directories
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If you were
in a group of people being chased by a bear, you only need to be 1 step ahead of the slowest person.
41.
Likewise, you
only have to be 1 step ahead of your competitor. So, don ’ t overwhelm yourself. You don ’ t have to do it all.
42.
Just don ’
t get left behind.
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Download now