There are so many choices when it comes to jumping into ecommerce. First of all, should you? Do you have the right product or service to succeed, or will you fall flat? Is there a way to know ahead. Then suppose you choose to jump in, what platform should you choose - hosted, distributed, or plug and play buy-now buttons? The what app is best? What features should you insist on? What dangers should you watch out for. This presentation covers it all.

1. EMBRACE
ECOMMERCE
Selling online has
gotten easier!

2. Kat & Mouse
HISTORY

3. SHOULD
YOU?
It takes more than an idea.

4. DO YOUR RESEARCH
• Is there a need?
• Can you compete on price?
• Do you have the time?
And…

5. WILL THEY FIND
YOU IN GOOGLE?
• Google query
– Check # of results
– Check strength of
competition
– Check PPC

6. WILL THEY
FIND YOU IN
GOOGLE?
Example Anti-aging skin
cream
How to protect my skin from aging

7. WILL THEY
FIND YOU IN
GOOGLE?
Example
Hair straightener
How to straighten my hair

8. WHAT
PLATFORM?
•
•
•
•
Hosted/SAS
Distributed
Custom
Drop-in, Form

9. HOSTED
STORES
BENEFIT: You work on running your business
instead of dealing with technical issues.
SEE COMPARISON
See Amazon store
Great Shopify review
–
–
–
–
–
Shopify
BigCommerce
Volusion
Amazon Webstore
Godaddy, etc.

10. DISTRIBUTED
STORES
BENEFIT: Open source so you can customize.
Also cheaper.
–
–
–
–
–
Magento
X-Cart
Prestashop
SEO-Cart
OsCommerce

11. DROP-IN
FORMS & BUY-NOW BUTTONS
BENEFIT: Easiest way to integrate sales into a
website. Great for when you just have a
handful of products.
–
–
–
–
Paypal
Google Wallet
Formstack
Fleapay

12. CUSTOM
STORES
BENEFIT
Get anything you want.
PROBLEM
It’s completely up to you and your
developers to maintain.

13. CMS
STORES
(Wordpress, Joomla, Drupal)
BENEFIT
Fully integrated with your CMS or blog platform.
Get the benefit of the CMS features, like
community, blogging, etc. Great for small stores.
Example of Wordpress stores:
Bucci Sunglasses
Vanilla.COMpany
PROBLEM
Not as robust or feature rich – YET! No one to turn
to for help except developers or unresponsive
forums.

14. HOW TO
CHOOSE?
Compare in this order:
• Features
• Reviews
• What’s your maintenance
plan
• Price
http://www.thinkecommerce.net/

15. NEEDS &
RECOMMENDED
FEATURES
•
•
•
•
•
•
POS if you need it
SEO
Promotions, Latest, Greatest
Social, Reviews
Deals, Freebies, Free Shipping
Remarketing, Email

16. WATCH
OUT FOR
Shopify apps
•
•
•
•
•
Scalability
Security
Hidden app fees
Support fees
Discontent in forums

17. TAKING
PAYMENTS
• It’s up to you…
– Merchant Account
•
•
Costco Elavon
Bluepay
– Gateway *authorize.net*
– SSL certificate

18. TAKING
PAYMENTS
• It’s up to them…
– Paypal
– Built in
•
•
•
•
Shopify
Big Commerce
Volusion
Amazon

19. TAKING
PAYMENTS
Paypal, Amazon,
Google Wallet Benefits
– Buyer doesn’t have to fill
out 15 fields
– Less cart abandonment
– Saves records in one plcae

20. WHAT HAPPENS
IF YOU CHANGE
YOUR MIND?

21. MARKETING
TOOLS
•
Loyalty program –Sloyalty (Shopify,
BigCommerce)
See other Shopify apps
•
•
•
•
•
•
Retention Factory
Adroll
Social sharing rewards
Newsletter plugin
Affiliates
Facebook

22. WHEN TO USE
WORDPRESS
•
•
•
•
•
•
If yours is an informational site as well
You don’t have a lot of products
You don’t care about cool features
You don’t mind looking after upkeep
You want to save money
You already have a Wordpress site

23. INCORPORATING
ECOMMERCE INTO
WORDPRESS – WP CARTS
WooCommerce Extensions
5 minutes to install. Install
plugin in admin.
–
–
–
–
WooCommerce
Jigoshop
Shopp
Cart66

24. INCORPORATING
ECOMMERCE INTO
WORDPRESS – Other carts
Either put blog or shop in subdirectory
•
Example: vanilla.com/blog or vanilla.com/shop
Build matching skin
Some stores have Wordpress plugins

25. “I started by posting instructional
videos and product reviews in
Youtube. Three months later, sales
increased 67%.”
Read the story.
SHOULD
YOU?
She did. And now she’s a millionaire.

26. QUESTIONS
OUR SERVICES GET RESULTS
•
Optimized Web Development
•
Search Engine Optimization
•
Web Market Analytics
•
Pay per Click Campaigns
•
Local SEO - citations, reviews
•
Content Management
•
Google Places Optimization
•
Social Media Marketing
www.katandmouse.com
(408) 647-2327

27. MAY 1st Campbell Community
Center
MAY 1st Campbell Community Center