1. Katie Vowles
MS2: Research and Planning

2. Intertext Research

3. Intertext Research 1- Q magazine
About
‡ Q is an alternative music magazine that is published monthly in the UK by Bauer Consumer Media
(Emap).
‡ The founders of the magazine are Mark Ellen and David Hepworth. They felt like it was important to
have a magazine that was aimed at an older target audience who were still buying CD’s.
‡ The first issue of Q was published in 1986, what distinguished it from every other music magazine
was it’s high quality, and the fact that it was aimed at an older generation. What's helped Q
progress as a high established magazine over the years is that it is produced by Bauer. Bauer is a
well known media company who is big on trust and respect which has enabled them to get
important and exclusive interviews and previews from some of the biggest music stars. It also has a
history of being involved with charitable organisations.
‡ Another way that the magazine appeals to its target audience is the free gifts that it includes, things
such as CD and books are used regularly.
‡ The magazine was originally named ‘Cue’ but was quickly changed to ‘Q’ in case of confusion of it
being a snooker magazine. Plus the single letter is more prominent and stands out on newsstands
and in shops.
‡ Q’s circulation figures were 113,174 being in the UK and Ireland in 2011 .
‡ The magazine is priced at £3.99 monthly.
‡ Q showcases and promotes artists from a variety of different genres which is why it has such a vast
target audience.

4. Intertext Research 1- Q magazine
The issue I am going to analyse was
released in
February 2012. its issue number 307 and
features ‘Lana Del Rey and 140 songs you
must download now’.

5. Intertext Research 1- Q magazine
The masthead for ‘Q’ is sleek and The Gesture codes of Lana Del tiara and looks sweet and releasing new albums and who the latest upcoming
sophisticated. The typography is are Rey are simplistic and ooze innocent, she’s really the artist is.
simplistic and incorporates the Femininity. She’s making direct opposite and that there’s a I can look at Integration and social interaction because
music industry’s terminology of mode of address which shows darker side to her which is the target audience want to belong to a group and
‘cueing a record’. confidence, its used to appeal why she belongs on the feel Involved. They can achieve this by discussing this
The preferred reading Q to the audience and to make it cover of Q magazine. issue of Q and their opinions of Lana Del Rey and
celebrates artists and their music seem like she's interacting with The colour scheme of the other articles throughout the magazine. By doing this
talents and achievements in and looking directly at you to front cover consists of they can find out similar interests and relate to others
order to appeal to the large draw your attention to the front pink, white black and in the group, therefore having a sense of belonging.
variety that consists of their cover. Her gesture codes yellow. I can also apply the
target audience both male and connote her dress codes with binary oppositions theory
female. the representation of here because the colour’s
The Lana Del Rey issue is mainly femininity. Lana Del Rey is are in contrast to each
based on the female gender and wearing a tiara this is a other, white and pink, and
appeases the male gaze as the stereotypically item of clothing then yellow and black on
picture is not sexualised and Lana that is worn by music stars from the strapline. This
is represented in a feminine way. the pop genre. connotes the tiara and
It makes the female target Her dress has vintage lace over blood with the good versus
audience aspire to be powerful, he chest, but not in a sexual evil narrative.
determined, and desirable just way. Its loosely fitted connoting The front cover use’s buzz
like their idol, which in this case the tiara and the style of the words like ‘exclusive’ this
is Lana Del Rey. This is because princesses in the olden days. is done to attract the
the iconography on the front Her hair is long, and loosely audience to the front
cover consists of a tiara which curled in a natural way, she has cover and to make it
connotes royalty, wealth and little make-up and of which she appeal and stand out
power. does it simplistic and subtle more. Its suppose to better
I can apply the Two-step flow highlighting her natural the magazine and make it
theory to this issue of Q because features. seem superior to all the
they use opinion leaders. For I can apply Levi-Strauss's binary other music magazines.
example “Everybody’s Mad For”. oppositions theory because it I can apply the Use’s and
The target audience look up to suggests that all narratives are Gratifications theory to
the magazine and value their moved along by conflicts. The this Q magazine cover
thoughts and opinions so they tiara and blood trickling down because the audience
will follow what the magazine say her face are in opposition to enjoy learning from texts,
is good and have similar each other. It connotes that they can get information
opinions. even though she is wearing a on which artists are

6. Intertext Research 1- Q magazine
The contents page for Q that I am going to be analysing is the 267th issue, and
was released on October 2008.
The title ‘Q CONTENTS’ is clearly stated at the top of the page, this is because
the main feature of the contents page is the image of ‘The Courteeners’ so the
audience don’t confuse it for an article on The Courteeners. It use’s bold
typography so it stands out to the reader, I can also apply Levi-Strauss’s Binary
Oppositions theory to it because he suggests that all narratives are moved along
by conflicts, in this case the typography is in contrast to the background with the
white against black. The colour scheme of red, white and black is consistent
throughout the magazine, this connotes that the information provided by Q is
also consistent and reliable, not only that it also gives the magazine a brand
identity.
Q magazine quite clearly uses synergy as there is a link to the online version of
the magazine directly underneath the date. This is because a lot of readers
access information online, this is one of the many reasons why magazine sales
are falling. By Q letting its target audience access the text online, it opens up an
entirely different way of being able to read Q. Therefor hopefully boosting the
sales of Q back up again as many people use the internet every single day.
The layout of the contents page is split into sections this appeals to the audience
as is it organised, easy to read and eye catching because of the colours used.
The slogan ‘The Worlds Biggest and Best Music Guide’ suggests that Q is the best
music magazine out there and that is has the most information in it. This is
further connoted through all the exclusives that they get, reflecting the
magazines ideologies of trust, passion, and exclusivity.
I can apply the Use’s and Gratifications theory to Q’s contents page by looking at
Information, the audience want to be able to get updates on their favourites
artists and bands. Q does this by giving them exclusive interviews and previews
on their tours, albums or personal lives. I can also apply Maslow’s Hierarchy of
Needs because the audience have social needs, Q fulfils these needs by keeping
them ‘In the know’ and up together on all the latest news of their preferred
genre, giving them a sense of socially belonging.
The ‘Features’ section always contains the headlines, cover lines and sell lines
from the front cover. This makes it easy for the reader to quickly identify the
main stories that first attracted them to buy the magazine.

7. Intertext Research 1- Q magazine
Q has a consistent style that runs throughout the magazine
The artist’s name ‘Professor Green’ is mention several times to promote
him to the target audience as much as possible. The Typography used for
the main title is black and in bold, this also helps to promote the artist as it
stands out. This is further connoted through the big image of Professor
Green that takes up most of the double page, it increases the interest in
the article because it adds a visual element making the reader want too
read the text to find out what is happening. The anchorage text to the left
of the image gives it meaning and briefly explains the content within the
article.
Underneath the image of the feature, Q’s logo is placed. It is done
discreetly as to not outshine the star. Q’s ideologies of trust, passion,
exclusivity, equality and persuasion are important to them as it’s part of
their brand identity. They want to make sure that the reader, and the artist
feel as though they are being treated equally.
The gesture codes of the artist are informal and are almost as though he is
shying away from the camera. His eyes are closed, with his arms as though
he is moving. This represents how involved he is with his music, and how
important his new song is to him.
The structured layout of the article clearly shows that is it a double page
spread, although the majority of the text is to the right, and the main image
on the left, the headline connects them together as it runs across both.

8. Intertext Research 2- NME
About
 NME stands for New Musical Express
 It has been published weekly in the UK since March 1952
 When it was first originally publish it was a newspaper and later turned into a
music magazine during the 1980’s
 It was the first ever British paper to include a singles chart, in the 14th
November 1952 edition, this helped it to become the best-selling British music
newspaper.
 During 1972 to 1976 it was well associated with gonzo journalism and then
Punk Rock through the influence of the writing by Tony Parsons and Julie
Burchill.
 In 1996 NME.COM was launched, it is now one of the worlds biggest music
sites with over 7 million users per month.
 Mike Williams is the current editor of NME.

9. Intertext Research 2- NME
The issue that I am going to analyse
was number two out of ten special
edition covers.
It was released on April 7th

10. Intertext Research 2- NME
The image of Florence is very a main focus. respect that not everyone by having well known celebrities giving them personal
dominating as it takes up the The consistency of the can do everything, and interviews it connotes that the magazine is trusted. NME is
whole width of the front typography in font styles and that’s she’s normal just like produced by Bauer and the ideologies that they stand for
cover. Her gesture codes the use of the bold to identify everyone else. From this I are that they are influential (Key103 got spice girls to add
reinforce confidence because titles of the sell lines can also look at Personal an extra date on their tour), persuasive (Q persuaded 20 of
she's making direct mode of connotes the fact that it’s a Identity because the the worlds most famous pop stars to do a cover for their
address with the camera and ‘special edition’ cover. audience want to be able to 2th anniversary, and trustworthy. These ideologies are
audience. Her mouth is Despite the cover being relate to characters who are reflected in their magazines, including NME.
slightly parted as though she unconventional of NME’s just like them, or are how
is about to speak creating usual style, the contrast of they would like to be. I can
enigmas such as ‘What is she white, black and red bring apply Maslow’s Hierarchy of
saying in her interview?’ from attention to it, without out Needs to this magazine
the audience which is further shinning Florence. cover as the audience have
anchored by the pull quote “I I can apply Levi-Strauss’s social needs. They need to
would never have got Binary Oppositions theory to ‘belong’ to a group and
through the X Factor this magazine cover as his learn from others. The
Auditions”. theory suggests that all target audience can do this
Her dress codes consist of her narratives are moved along by reading and collecting
bright red hair, which is by conflicts. The colour the special edition magazine
styled long and around her scheme of the typography is covers so they have
face. With her hair in contrast to each other with something to discuss and
complimenting her gesture the black and white. The have similarities with
codes with her parted lips, white represents Florence’s others. This is important as
she oozes sex appeal. femininity, and the black the audience want to feel
Her make-up is natural, represents her darker and socially involved.
further added too by a soft more mysterious side. The USP for these special
artificial light, giving her a NME’s ideologies for this edition covers are the stars
natural glow, also making her special edition cover consist themselves. What makes
hair shine. This is a very of class, individuality from them different from NME’s
feminine representation of Florence, and specialty as it is usual style is the different
Florence as natural beauty is a special edition. range of artists from a
a main focus for women of all I can apply the Use’s and variety of genres. Not only
ages. Despite the high Gratifications theory to this does this give them an
dominance of Florence and magazine cover because the advantage and makes them
her blazing red hair, it target audience want to be stand out to competitors. It
compliments the organised able to relate to characters creates a wider range of
and simplistic layout giving it like them. In this case they target audience as there is
can relate to Florence in the something for everyone.

11. Intertext Research 2- NME
The NME contents page that I am going to analyse was published on 14th
august 2009.
The cover story from the front page takes up most of the room on the
contents page, to not confuse the reader the title ‘NME CONTENTS’ is clearly
displayed at the top of the page. Although this is not necessarily needed as
the layout is conventional of a contents page because of the page numbers
and titles such as ‘reviews and features’. The feature section contains the
headlines, and sell lines from the front cover. This makes it easy to identify
for the reader, as these are what attracted them to first buy the magazine.
The layout of the contents page is conventional of a music magazine as it is
divided into columns and sections, with page numbers next to each cover
line. This appeals to the audience as it is organised and easy to read.
The magazine logo ‘NME’ is clearly displayed at the top of the contents
page but in red and white to fit in with the colour scheme. This is to promote
the magazine’s name as much as possible, but at the same time the editors
don’t want it to outshine the bands/artists that are being promoted in the
cover lines.
The anchorage text of the main cover line ‘ARTIC MONKEYS’ gives meaning
to the image situated above it. The typography ‘How excited should we be
about them?’ creates curiosity amongst the readers which makes them want
to read the full article inside. This also creates enigmas from the audience
such as what are their new songs like? And is there anything different about
them?
Overall the colour scheme and the layout of the contents page is very similar
to Q’s with the red, white and black. But the artists that NME promotes
creates a USP for them.

12. Intertext Research 2- NME
The double page spread that I am going to analyse for NME was
published on the 24th January 2009.
The structured layout of the article is separated into columns
which follows the conventions of a magazine article. The title for
this double page spread has been structured to look like snippets
from a news article or magazine, it represents Lily Allen’s unique
style and personality, this is further connoted through the
subheading “In the world of bland, identikit pop stars, Lily Allen is
a tabloid-baiting breath of fresh air. NME dodges the paparazzi
and attempts to get behind the headlines”.
The typography for Lily Allen’s name and the By line are in red
where as the rest of the article Is in black and white. This
represents that this is a special interview because they’ve gone
‘behind the headlines’ to get personal and exclusive information
on her.
The main image of Lily is very dominating as it takes up a whole
side of the double page spread, this puts emphasis on how
important she is as an artist. Her gesture codes are confident
because she is making direct mode of address, this represents that
she is not afraid to let NME into her personal life, therefor
connoting that NME is trustworthy and respectful. Her dress codes
are not stereotypical for an artist in the pop genre, she has short
jet black hair and an oversized, baggy shirt with a tattoo on her
arm. These are all masculine dress codes which would usually be
seen on male artists in the rock genre.

13. Intertext Research 3- KERRANG!
About
 KEERANG! Is a music magazine in the rock genre that is published weekly in the UK by Bauer
Media Group
 The first issue of KEERANG! Was published on the 6th June 1981
 It got its name from the onomatopoeic word that comes from the sound made by playing a
power chord on an electric guitar
 In the early 2000’s it became Britain’s best-selling music newspaper
 The current editor of KEERANG! Is James McMahon
 The circulation for K! is: 42,077
 The original founder of K! is Geoff Barton

14. Intertext Research 3- KERRANG!
The Issue of KEERANG! That I am
going to analyse is Number: 1278
and was released in September 12th
2009. It features Green Day and an
exclusive report of their U.S tour.

15. Intertext Research 3- KERRANG!
I can apply the Use’s and creating another USP for Its easy to read as its not popularity by readers and artists connotes that it
Gratifications theory to this themselves. The masthead over crowded. Although it is provides consistent quality and interesting content each
KERRANG! Front cover because for KEERANG! Magazine is simplistic, it is modern and week.
the audience want to be able to the same on every issue. K! eye-catching. The USP for KERRANG! Magazine use’s synergy as there is a clear
get information from a text, they has a consistent style, which the magazine makes sure link underneath the barcode to the online version of the
can do this by looking at which is easy to recognize. The that the TA are up to date magazine. K! uses different media forms to get their text
artists are releasing albums or typography of the letters is with the latest news of the across to the audience as there are many different ways
new single's from what is made to look like shattering rock genre. I can apply the in which technology let s them access information. For
published in each issue. glass, KEERANG! Originally Use’s and Gratifications example magazine sales are falling and have been
I can also apply the Two-step got its name form the sound theory by looking at because many people use their phones and computers
Flow theory to the KERRANG! an electric guitar makes intergration and social to access the information that is in magazines for free.
Front cover as the pull quote when playing a power chord. interaction. It is important This is why USP’s are important, things like exclusives
“This is the best show out there” It signifies connotations of for the audience to be ‘in and free giveaways are what make magazines stand out,
is an opinion leader the the rock music genre as it is the know’ and have a sense it is things you can get off the internet.
audience will pick up on these anchored through the of socially belonging to I can apply Maslow’s Hierarchy of needs because the
opinions and interpret them into iconography of the guitar and something, in this case its K! target audience have social needs. They need to
their own. The USP for this issue the noise being so power full The main image of the lead ‘belong’ emphasise with others, and learn from others.
is the exclusive report on Green that it can shatter glass.. This singer/guitarist of Green They can accomplish this by getting involved in the
Day’s U.S tour. The magazine creates a brand identity and a Day connotes the ideologies competition to win a ‘rare signed birthday booty’. This
gets exclusive’s so it shows that USP for the magazine as it is of K!’s target audience as it will give them something to discus with friends and
they are trusted by the artists used on every issue. The shows that they are family to make them feel as though they belong, it is
therefor connoting that the target audience would also passionate about music and important for the audience to feel socially involved.
magazine’s opinions can be be attracted to the magazine share the same interests as The main image of
trusted by the audience. as the USP includes gig and Green Day and the other Green Day is very
The pull quote also teases band reviews, exclusive readers of KEERANG! dominating as it takes
tease’s the reader about the music updates of the rock The use of black and white up most of the page .
cover story inside the magazine. genre, which the TA that are connotes that KERRANG! Is In terms of the rule of
It creates intrigue within the interested in the rock genre a straightforward magazine. thirds, he is made to be
reader and attracts their can relate to. That the information that see as the most
attention as it is highlighted in The way the letters are they provide is reliable. important aspect of
green. This is further connoted broken up and shattered is With the yellow and green the front cover. This
through the superlative ‘Best’. modern and signifies a is connotes that although reinforces his bands
This suggests that the rebellious attitude that is that it is straight forward, it importance within the
information that K! has on conventional for a music is exciting and new to read music industry.
Green Day’s tour is better than magazine in the rock genre. each week. KERRANG! Has a His gesture codes
any other magazine. Therefore The layout of the front cover massive contribution to the connote the edgy vibe
is simplistic. music industry. Their that is given off from

16. the rock genre as his more prominent on the
stance is as though he is in cover page.
the ‘zone’ like he is By looking at this cover page
performing. This is it is obvious that the
further connoted through magazine is aimed at the
the lack of eye contact. He male gender. I know this
isn't making direct mode because of the images of
of address so he looks as the male artists. The age
though is concentrating range for the magazine is
on playing his guitar. This sixteen to thirty year olds
further represents how which is a relatively young
passionate he is about his audience. This is apparent
music. This is an through the bands and
unconventional approach events that are named all
to a cover photo as most over the cover as these are
magazines in the rock aimed at a similar target
genre go for an ‘in your audience and the band
face’ look with lots of members fit into that age
make-up and out going category themselves.
costumes. For example his
dress codes consist of a
black shirt and waist coat,
his hair is also black and
un kept. He is also
sporting black eye make-
up. Although the colour
black in conventional of
the rock genre, his clothes
are not. His un kept hair
and eye make-up create a
mysterious vibe which
further connotes that he
is oblivious to the camera
and is more focused on
his music. This is also
connoted through the use
of the soft artificial light
behind him. It gives the
outline of his frame a bold
outline making him even

17. Intertext Research 2- KERRANG!
The contents page for KERRANG! That I am going to analyse is issue
number 1250, and was published on the 28th February 2009.
KERRANG!’s contents page is mainly made up of pictures, this makes it
easier for reader to identify what the sell lines are about. It also
makes it less overwhelming for the reader when they flick through it,
by having an equal balance of pictures and text it keeps the reader
intrigued and doesn’t bore them easily.
The layout of the contents page is conventional of a music magazine
as it is divided into columns and sections, with page numbers next to
each sell line, this creates audience appeal as it is simplistic and easy
to read. There isn’t an easily recognisable K! logo as the magazine has
a set colour scheme that matches the front cover which runs through
each issue, it promotes continuity, thus connoting that the standard of
information in KEERANG! Is consistent.
I can apply the Use’s and Gratifications theory to this contents page by
looking at information, the audience want to be able to get specific
info on their favorite bands and artists K! fulfills this by keeping the TA
up together on the latest news each week about artists and bands in
the rock genre.
I can apply Maslow’s Hierarchy of Needs because the audience have
social needs. They want and need to belong to a group and learn from
others, they can accomplish this by reading KEERANG! Because this
will give them something to discus with their friends and family to
make them feel as though they belong there, it is important for the
readers to feel socially involved.

18. Intertext Research 2- KERRANG!
KERRANG! Keeps a very consistent style running throughout their
magazine, although it alters depending on what artist or band they are
showcasing.
By using a pull quote as the title it creates intrigue within the audience
making them want to read on to find out what else ‘My Chemical
Romance’ has said. I can apply the two-step flow theory to this as the
pull quote includes superlatives such as ‘best’. The readers as passive,
because they are non argumentative they are easily influenced, they
will look at this article and interpret ‘MCR’s’ opinion of themselves into
their own because they look up to them for direction.
The layout of the double page spread is clear and structured, it follows
the conventions of a music magazine as the typography is in columns,
with the pictures placed across both pages clearly promoting the band.
This isn’t an easily recognisable logo of KERRANG! as the magazine
reflects Bauer media’s ideologies of trust, passion, and respect. The
artists that they promote are important to them, this is connoted in
the way MCR has all the spot light on the double page spread.

19. Publishers- IPC
 IPC is a British publishing company that was originally founded in 1890 by Lord Harmsworth.
 It sells over 530 million copies of magazines every year.
 IPC publish a variety of different magazines from lifestyle and sport and leisure to music, one
of the well known music magazines that they publish in NME.

20. Bauer Media
 Bauer media is a German Multinational media company that was founded in 1875
 Bauer Media publish a variety of different magazines in all sorts of genres. This range from
gossip magazines such as More and Closer to Music magazines that include Q and KERRANG!
 The circulation for Bauer media group is 38 million copies of magazines a week
 Bauer use’s many different forms of media to get their text’s across to their audiences as
most magazines that they publish use synergy with a link to their online websites

21. Future (PLC) Publishing
 Future publishing is a local media company that is based In Bath
 It was founded in 1985 by Chris Anderson
 It publishes over 150 magazines
 It specialises in technology, photography, cycling and films

22. Questionnaire Analysis
These results show that the majority of people who took
part in my questionnaire were females. This suggests that
the majority of readers of magazines are women therefor
representing why the magazine variety for women is much
more vast than men.
The results of my questionnaire show that the majority
of the readers for magazines consist of the younger
generations. This is because there are a lot of fashion
and pop magazines that promote young artists and high
street fashion which also has the target audience of
young adults.

23. Questionnaire Analysis
These questions show that the majority of
magazines are published monthly at a price of
around £3.00.
This suggests that the magazines are all
promote high profile artists/bands with a lot of
exclusive content.
Based on this research I will publish my
magazine monthly at a price of around £3.00.
This is because these are the most popular
responses, and this seems to be a reasonable
price that readers are willing to pay.

24. Questionnaire Analysis
From looking at the responses to these
questions it is evident that the most
popular genres are music and gossip.
Based on this result I will produce a
magazine that is in the music genre
because it is the most popular and seems
to have the most interest from the readers.
I will produce a music magazine in the pop
genre as it is the most popular of the
people who took part in my questionnaire.
83.3% said that their preferred genre was
pop.

25. Questionnaire Analysis
The most popular music magazine from the people
who took part in my questionnaire was Top of the
Pops. Based on this and that the preferred genre was
pop, I will produce a magazine that uses bright
colours and young relatable, upcoming artists.
Based on the responses to why they buy their
preferred magazine, I need to make sure that
Include specific details in my magazine. These
consist of gossip on the stars as well as
information about their music, it needs to be
informative and it also needs to have up to
date information on artists and upcoming gigs.

26. Questionnaire Analysis
Most readers buy their magazines from
major superstores/ supermarkets, because
of this I need to make sure that my cover
page is original, use’s eye-catching colours
and has a USP that separates mine from
every other pop music magazine.

27. Target Audience Profile
 The gender of my TA would be females in the age range of 16-35 this is because artists in the pop genre are similar ages, so
therefor they are easier to relate too.
 They would have aspirational lifestyles that include things like moving away from home, going to UNI or travelling and falling In
love. This is because the age range includes the transitional stage of life where you grow up and find your own place in the
world.
 My magazine would be part of the pop genre as many pop songs are about falling in love, heart break and boys these are easy
for young females to relate too. Younger end of the age range would still be in some form of education either at college or UNI,
they would also have some sort of part time job either working as a waitress or a sales assistant is order to fund their disposable
income.
 Their annual income would be in the range of 15,000-20,000 a year, depending on what job occupation they are in, and how
long they have been in that job.
 They would have interests such as the performing arts, shopping, going to the cinema, listening to music and any sociable
activity because many pop artists have commodities, they sell and promote other products such as clothes line’s, perfumes, and
make-up or even films.
 They would have loyalties to brands that the magazine and their favorite artists promote.
 TV programs that my target audience would be interested consist of the X-factor, the Voice, America’s next top model. They
would watch these as many pop artists that would be featured in the magazine would have either come from them or has
performed on them. Other TV shows in genres other than music would be ‘I’m a celebrity get me out of here’ as some of their
favorite artists could be part of the cast.
 They would like and aspire to be like celebrities such as Carly Rae Jepsen, Cheryl Cole, Leona Lewis, Nicki Minaj as they are all
part of the pop music genre.
Demographics;
My target audience would fall into categories D and E, they consist of unemployed, students, casual workers or Semi-skilled and
unskilled manual workers because of their job occupation, their age, and their status due to the fact that many of them would still
be in some form of education.
Psychographics;
In psychographics my target audience would fall into the ‘Aspirers’ category as they seek social status amongst their friends,
because of this many of them would be materialistic, acquisitive, orientated to their image and appearance. To younger
generations how they appear to everyone means everything to them because of this they would have a major interested in clothes
especially high street fashion because its affordable and within their disposable income budget. Attractive packaging Is more
important to them than contents as they still have many major life lessons to learn.

28. Audience Theories applied to my
magazine
I can apply the Use’s and Gratification’s theory to my magazine by looking at information, the audience want to be able to learn
about the world, be able to satisfy their curiosity and seek advice. This need can be fulfilled because they can read the articles
with exclusive interviews from stars in my magazine to see how they dealt with important life struggles and decisions. This can
also help to fulfill their need of Personal Identity, the audience want to feel as though they can relate to others, they want to see
people who share their values, ideas and beliefs. They can do this by relating to the stars in the ways that they have also struggled
with their lives. Not only that they can relate to the artists song lyrics that could be printed in the magazine, the audience might
have been through a similar relationship or heartbreak as the star. The audience can also get Intergration and Social Interaction
from my magazine as they want to find a basis for conversation. They want to be able to ‘fit in’ with others, connect with society
and substitute their real lives. They can do this by reading my magazine and discussing the cover lines and sell lines with others
who make up the target audience, by doing so it gives them a sense of social belonging because they have common interests with
others.
I can apply the Two-step theory to my magazine as the target audience filter information from the media through people they
trust, these are called ‘opinion leaders’. I can apply this to my own magazine by using superlatives such as ‘best’. By saying that an
artists album is the best yet, it is promoting their music in a positive way, because the audience are passive readers they are not
argumentative and will interpret this opinion into their own. Thus making my magazine influential and important not only too the
audience but the artists as well.
Similar to this I can apply the hypodermic syringe effect theory to my magazine also because it is very similar to two-step flow in
the way the audience receive a text. Initially the audience are passive receivers of media messages and texts that they interpret
uncritically. Magazines have to be careful on what stories, ideas, values and beliefs that they promote in order to avoid causing a
moral panic. If I promoted an artist that had recently committed a crime or had had problems with drugs or alcohol it could cause
a moral panic within the target audience in case they copied the artists actions.

29. Magazine Names
Words associated with music;
• Fusion
•New Fusion
• Tune
• Rap
•New Fusion
• Acoustic •New Fusion
• Beat
• Rock
• Pop
•New Fusion
• Volume •New Fusion Hiruko
•New Fusion
•New Fusion Comfortaa Light
http://www.fontspace.com/category/cool?p=2 Headliner No.45