We are entering Maynard & Mehrtens\' "Fourth Wave". There\'s been a \'purpose reset\' according to Edelman\'s latest Global Good Purpose Study (amongst others) and the level of connection and prevalence of transparency through our digital world brings opportunity and challenge to businesses, brands and their HR and recruitment departments
5. corporate greed recruitment treatment broken promises people manager competence reduced investment in people increased prices TRUST? job losses GFC transparency through social media lack of communication uncertainty ambiguity frozen salary/benefits
10. What’s Driving Generation G? Recession and consumer disgust Longing for institutions that care For individuals, giving is the new taking, and sharing is the new giving Source: www.trendwatching.com