Protecting & Strengthening Your Employer Brand in the New Economy (Credit to David Armano for a couple of the slides)

1. Title t What's the colour of your metal?

2. Protecting & strengthening your employer brand in the new economy.

3. (product)

4. (logo)

5. (brand)

6. livingbrands.

8. What’syouremployer brand? everything that anyone thinks, feels and experiences of you as an employer and a place to work.

10. is strategic

11. is more than a slogan

12. is your culture, values and behaviours

14. Australia, New Zealand & Singapore

15. 7% <20 employees

16. 21% 21-199 employees

18. 18% strong organisational culture and values

20. 23% organisational culture and values

22. the brand integrity equation. (b1+ b2) x CV = BI = BP

24. the new economy.

27. HR resourcing and priorities

28. cost management

30. career development & succession planning

31. recognition, remuneration & benefits

33. embodies values

34. demonstrates behaviours

35. inspires and connects

37. create opportunities for conversations

38. tell your stories

39. encourage everyone to participate

41. candidate market

42. process = experience

44. 10,000 candidates on OCG database

46. timeliness

47. level of understanding

50. the home team

51. hostages and survivors

54. brand, values and behaviours are your foundation

57. create engaging vision

58. analyse current brand (int/ext)

59. assess core values and behaviours

60. commit to improving brand’s performance

61. align intention, action and behaviour at every touch point

63. be differentiated