2. Overview
What will we discuss during this presentation?
About 9 results (40 seconds)
Company Overview
Product/service analysis
BCG Growth matrix
Current Situation
Competitive analysis
Goal
Long term
Short term
Target Audience
Top down segmentation
Strategy
Users
Non-users
Tactics & Implementation
Engagement AND awareness focus
Timeline
Campaign
Google +1
Budget
Assumptions
Actual Budget
Summary
3. Company Overview
Home and Specialized
Media Geo Social Innovation
Office Search
Increase market
share
Increase growth
rate
Invest heavily to
avoid becoming a
“dog” product
Become “star
product”
5. Goals
Gain the most social
network users by
2015 with a goal of 1
billion users
Target markets that
Facebook hasn’t fully
penetrated
Increase number of
users to 500M by
March 2013
6. Target Audience
Top-Down Top 3 Market Locations
Segmentation
Type of Content Shared
1. Pictures 2. Video 1. Likes 2. Status Updates
Content Interactions
Status
3. Long Posts 3. Comments 4. Pictures
Updates
User Demographics
Male Gender Female
28 years old Age 38 years old
Actively posting Usage “Liking”
Technical background Background All backgrounds
7. Strategy
Current Users Non Users
Average time spent on Google
2.85 million users in India
+ in a given month: 3 minutes
Increase engagement Increase awareness
8. Tactics & Implementation
Ranbir Kapoor Endorsement
• Age: 30
Engagement Awareness • Top 10 most popular
Current Tactics
Users Non-Users Bollywood stars
December 1, 2012 Demographics align with typical Google + user
• Google Adword
campaign promoting January 3, 2013
strategy launch • India v. Pakistan home
• YouTube channel cricket match
advertisements sponsorship
January 1, March 1, 2013
2013 12:01am • End Google
• Begin give away Adwords and
of 1,000,000 YouTube channels
Motorola Defy + strategies
phones