This presentation was created to provide and overview of the key promotional tactics that could be used to drive awareness of and interest in ROTARY/One

1. References
Video
“Share Your Impact! Best Practices for Telling Your Service Story.” Rotary Webinars.
http://vimeo.com/53605395
“Managing Your Online Presence.” Rotary Webinars. http://vimeo.com/50295026
Documents
All documents that were distributed during the seminar are available for download and printing
online at: http://ksqrd.com/free-advice/rotary-communications-documents/
“Rotary International Elevator Speech Template: What is Rotary.”
http://www.rotary.org/ridocuments/en_pdf/elevator_speech_template_en.pdf
Public Relations
“Effective Public Relations: A Guide for Rotary Clubs.” Rotary.org.
http://www.rotary.org/ridocuments/en_pdf/257en.pdf
“Public Relations Best Practices Tip Sheet.” GroupYNetwork.
http://groupynetwork.com/tools/pr/public-relations-best-practices-tip-sheet/
Branding
Santicola, Abny. “Branding Best Practices and Pitfalls to Avoid.” Fundraising Success.
http://www.fundraisingsuccessmag.com/article/branding-best-practices-pitfalls-avoid-69560/1
Wild, Joff. “Brand best practices.” Iam Magazine. http://www.iam-
magazine.com/issues/article.ashx?g=aef17db0-fe43-48bd-b0d4-0c883a2136fa
Social Media
Rotarians on Social Networks Fellowship. rosnf.net/home
Stanchak, Jesse. SmartBlog on Social Media. “How associations can use social media to
build influence and increase their reach.”
http://smartblogs.com/social-media/2011/02/16/how-associations-can-use-social-media-to-build-
influence-and-increase-their-reach/
Slideshare presentation: “How to Use Social Media to Increase Membership.” Slideshare
Presentation: http://www.slideshare.net/tlonm/how-to-use-social-media-to-increase-membership
Tisdale, Devin. “3 Ways to Use Social Media to Increase and Drive Membership.”
MemberzPlus. http://www.memberzplus.com/blog2/blog-type-1/social-media-and-
membership.html