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Kate Matsudaira
kate@popforms.com
206.992.8580
April 2013
$156b
companies spend
EACH YEAR ON TRAINING
managers & employees
but still struggle
to make their
leaders e≠ective
proprietary & confidential - copyright 2013 PopForms
... and billions on software for managers and employees
proprietary & confidential - copyright 2013 PopForms
There’s still no solution to help managers be more e≠ective
Goal Setting
Status e-mails
Project communication
Performance reviews
More meetings
Development plans
Mentoring
360 feedback
All-hands meetings
Attend conferences
Courses & Training
Industry memberships
Off-sites
The nuts and bolts of leadership
Leadership
Software
proprietary & confidential - copyright 2013 PopForms
HR solutions exist to achieve HR goals
not employee & team lead goals
proprietary & confidential - copyright 2013 PopForms
What can managers do today?
In the US, companies spend $13.6b on leadership training.
proprietary & confidential - copyright 2013 PopForms
#<$50
$$1000+
8
Executive
Coaches
Courses Conferences

Books Articles
Ló 
New Category: Leadership Software
proprietary & confidential - copyright 2013 PopForms
Ine≠ective leadership wastes millions of dollars through poor team
performance and employee churn
=
70%
10%
20%
Entry
level
Mid
mgmt
Senior
mgmt
Ave annual salaries $30k $70k $150k
$17.3M $11.6M $12.4M
Company with 10,000 employees
$41.3M
770
people
220
people
110
people
Annual loss of talent
@11% turnover
$22.5k $52.5k $112.5kCost to replace
@75% salary
In bottom line
turnover costs
proprietary & confidential - copyright 2013 PopForms
Unmotivated employees costs US companies
$300b each year in lost productivity
Companies with high levels of employee
engagement saw a 19.2% increase in
operating income
Companies with low
levels of engagement
saw a 32.7% decline
in operating income
86% of engaged employees said they felt
happy very often at work
actively disengaged
employees cost the
organization $3,400 for
every $10,000 in salary
proprietary & confidential - copyright 2013 PopForms
Most companies focus on the shiny stu≠ instead of what’s important
What companies do today
What employees say would spark better
performance
Employees crave strong leadership and professional growth opportunities
Pizza Party!!!!
$25
Best Ninja
Paper plane
Pro Epic Mo
proprietary & confidential - copyright 2013 PopForms
25%
23%
14%
Greater clarity about what the
organization needs me to do and why
Development opportunities
Regular, specific feedback about job
performance
Popforms makes managers better leaders
Leadership looks like art when you don’t know the science behind it.
Most managers don’t know best practices.
Software can fix this by blending content into workflow.
38%
high engagement when
companies focus on talent
management and retention
40% decreased turnover from
investing in employees
every $1 invested in employees
translates to $10 in profits
35%employee development
can boost morale
proprietary & confidential - copyright 2013 PopForms
We’ve hit a nerve
60+ customer conversations
900+ people waiting for early
access
Product launch on 8/30
Already turned down 7-digit acquisition offer
email
Basecamp
Jira
Asana
Trello
Productivity
Training
Coaching &
Feedback
People
Management
proprietary & confidential - copyright 2013 PopForms
Demo
Hi!
The Plan
Customer Acquisition
Leverage existing organic audience
(newsletter & blog)
Goal based courses - potential partnerships
with content producers
Paid online marketing (targeted via LinkedIn &
Facebook)
Focused on selling to teams and managers.
Start with a lower price point ~$50 per
month/per team.
Within 6 months of launch, expand the
offering into multi-team and higher price
points.
Viral through employees - not another tool
forced upon them. We want to create tools
that will save time and they will want to use,
and advocate for their managers to use.
We have traction and an
existing audience
proprietary & confidential - copyright 2013 PopForms
Financing
Advisor
Kate Matsudaira
CEO & Founder CEO, Google Comparison Founder, KISSmetrics DLA Piper
Dan Shapiro Hiten Shah Megan Muir
LegalCEO Advisor
Raising: $1M
Hi!
Pop
proprietary & confidential - copyright 2013 PopForms
Kate Matsudaira
kate@popforms.com
April 2013

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Popforms Pitch Deck - Series Seed

  • 2. $156b companies spend EACH YEAR ON TRAINING managers & employees but still struggle to make their leaders e≠ective proprietary & confidential - copyright 2013 PopForms
  • 3. ... and billions on software for managers and employees proprietary & confidential - copyright 2013 PopForms
  • 4. There’s still no solution to help managers be more e≠ective Goal Setting Status e-mails Project communication Performance reviews More meetings Development plans Mentoring 360 feedback All-hands meetings Attend conferences Courses & Training Industry memberships Off-sites The nuts and bolts of leadership Leadership Software proprietary & confidential - copyright 2013 PopForms
  • 5. HR solutions exist to achieve HR goals not employee & team lead goals proprietary & confidential - copyright 2013 PopForms
  • 6. What can managers do today? In the US, companies spend $13.6b on leadership training. proprietary & confidential - copyright 2013 PopForms #<$50 $$1000+ 8 Executive Coaches Courses Conferences  Books Articles Ló 
  • 7. New Category: Leadership Software proprietary & confidential - copyright 2013 PopForms
  • 8. Ine≠ective leadership wastes millions of dollars through poor team performance and employee churn = 70% 10% 20% Entry level Mid mgmt Senior mgmt Ave annual salaries $30k $70k $150k $17.3M $11.6M $12.4M Company with 10,000 employees $41.3M 770 people 220 people 110 people Annual loss of talent @11% turnover $22.5k $52.5k $112.5kCost to replace @75% salary In bottom line turnover costs proprietary & confidential - copyright 2013 PopForms
  • 9. Unmotivated employees costs US companies $300b each year in lost productivity Companies with high levels of employee engagement saw a 19.2% increase in operating income Companies with low levels of engagement saw a 32.7% decline in operating income 86% of engaged employees said they felt happy very often at work actively disengaged employees cost the organization $3,400 for every $10,000 in salary proprietary & confidential - copyright 2013 PopForms
  • 10. Most companies focus on the shiny stu≠ instead of what’s important What companies do today What employees say would spark better performance Employees crave strong leadership and professional growth opportunities Pizza Party!!!! $25 Best Ninja Paper plane Pro Epic Mo proprietary & confidential - copyright 2013 PopForms 25% 23% 14% Greater clarity about what the organization needs me to do and why Development opportunities Regular, specific feedback about job performance
  • 11. Popforms makes managers better leaders Leadership looks like art when you don’t know the science behind it. Most managers don’t know best practices. Software can fix this by blending content into workflow. 38% high engagement when companies focus on talent management and retention 40% decreased turnover from investing in employees every $1 invested in employees translates to $10 in profits 35%employee development can boost morale proprietary & confidential - copyright 2013 PopForms
  • 12. We’ve hit a nerve 60+ customer conversations 900+ people waiting for early access Product launch on 8/30 Already turned down 7-digit acquisition offer email Basecamp Jira Asana Trello Productivity Training Coaching & Feedback People Management proprietary & confidential - copyright 2013 PopForms
  • 14. The Plan Customer Acquisition Leverage existing organic audience (newsletter & blog) Goal based courses - potential partnerships with content producers Paid online marketing (targeted via LinkedIn & Facebook) Focused on selling to teams and managers. Start with a lower price point ~$50 per month/per team. Within 6 months of launch, expand the offering into multi-team and higher price points. Viral through employees - not another tool forced upon them. We want to create tools that will save time and they will want to use, and advocate for their managers to use. We have traction and an existing audience proprietary & confidential - copyright 2013 PopForms
  • 15. Financing Advisor Kate Matsudaira CEO & Founder CEO, Google Comparison Founder, KISSmetrics DLA Piper Dan Shapiro Hiten Shah Megan Muir LegalCEO Advisor Raising: $1M Hi! Pop proprietary & confidential - copyright 2013 PopForms