1. Balance utilizes weight and
proportion to create visual interest
and direct the viewer.
Balance
Fundamentals of Design
Unit 7: Balance
Module 3: Understanding the Expressive Potential of Balance

2. Symmetry contributes to the illusion of balance (such as in the image above), but visual
designs do not need to be symmetrical or linear to be considered balanced.
Balance
Fundamentals of Design
Unit 7: Balance
Module 3: Understanding the Expressive Potential of Balance

3. Balance can be used to create a sense of movement in a design. In the example above the
asymmetrical layout appears to be moving across the page.
Notice the balance in the following slides. How does the use of balance effect the sense of
movement in each piece?
Balance
Fundamentals of Design
Unit 7: Balance
Module 3: Understanding the Expressive Potential of Balance

4. Balance
Fundamentals of Design
Unit 7: Balance
Module 3: Understanding the Expressive Potential of Balance

5. Balance
Fundamentals of Design
Unit 7: Balance
Module 3: Understanding the Expressive Potential of Balance

6. Balance
Fundamentals of Design
Unit 7: Balance
Module 3: Understanding the Expressive Potential of Balance