1. www.superhighways.org.uk
10 ICT tools to promote
your organisation!
Feb 19th 2013 1

2. Objectives
Raise awareness of:
Tools to promote your organisations
Tools to create engaging content
The importance of planning:
Info / Comms / Marketing Strategy
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3. A strategic plan
 The purpose
 The audience/s
 The message/s
 Resource required – people, tools &
budget?
 Measuring success?
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4. 1. Website
Free authoring tools e.g.
www.Wordpress.com
www.E-voice.org.uk
www.Weebly.com
& Google Analytics / Search Engine
Optimisation
Should form the heart of your communications plan – you need to
focus on driving traffic to your site including integrating with social
networking
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5. 2. Images
 Set up an image library
 Edit – e.g. Microsoft Picture Manager
 Make sure you have permission (as goes for
other media content)
 Store online? e.g. www.Flickr.com
 Caption & re use across all media inc e.g.
slideshows at AGMs / events etc
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6. 3. Audio
 e.g. www.audioboo.com
 http://audioboo.fm/users/750119/boos
 www.kva.org.uk/events-and-training/health-con
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7. 4. Video
 Take video clips
 Edit in e.g. Windows MovieMaker
 Upload to video platform e.g. YouTube or
Vimeo
 Embed in websites
 www.haleproject.org.uk
 www.kva.org.uk
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8. 5. Digital story telling
 Images & audio – a slideshow
 Windows movie maker
 SoundDelivery examples on Vimeo
 https://vimeo.com/12234638
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9. 6. Blogs
 Superhighways “week in the life”
http://e-voice.org.uk/superhighways/aweekinth
 www.commoncraft.com/video/blogs
 e.g. www.blogger.com
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10. 7. E-bulletins
www.ctt.org/products__services/ctt_mail
www.charityemail.co.uk
www.mailchimp.com
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13. 8. Social Networking
 www.commoncraft.com/video/social-media-an
 Needs
to be integrated in your
communications / marketing plan
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14. Twitter
 www.commoncraft.com/video/twitter
 www.commoncraft.com/video/twitter-business
 Tweet
 Following
 Followers
 #
 @
 Retweet
 Reply ….
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15. Facebook
 www.commoncraft.com/video/social-networking
 www.facebook.com/kingstoncommunityconnected
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16. Social Media Dashboards
 www.hootsuite.com
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17. 9. Bulk SMS
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18. 10. Online fundraising
 e.g. www.LocalGiving.com
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19. Online surveys
www.surveymonkey.com
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20. Sharing calendars
www.google.com/calendar
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21. Event administration
www.eventbrite.com
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22. Further
information re
using online
tools and a host
of other useful
articles can be
found here.
www.ictknowledgebase.org.uk
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23. Other tool listings
 https://socialsourcecommons.org/
profile/lasaict/toolkits
 www.communityhowto.com
(if registering please use our Centre ID 3453271 in the promotional code box)
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24. www.superhighways.org.uk
katewhite@superhighways.org.uk
Tel: 020 8255 8040
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