1. Social Media Strategy

2. about Superhighways....
Providing tech support to the sector for 15
years
 Support
 Training
 Consultancy
 Digital inclusion
• E-news sign up
www.superhighways.org.uk/resources/enews

3. About You…

4. Objectives
 Set your goals – what do you want to
achieve?
 Identify the right social media tools for
your organisation / audience
 Plan how to best implement social
media including timesaving tools
 Develop engaging content
 Measure your success
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5. Social media – What is it??
 Social media is the interaction among
people in which they create, share or
exchange information and ideas in
virtual communities and networks
Source: Wikipedia
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6. Changing communications
Decline in print media
Web 2.0 & beyond
Increase in online media
+
Circa 1995 – 2005
Broadcasting mode
The website was the
centre
Circa 2005 - now
Social mode
The user is the centre
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7. How much do you know already?
 What social media tools are you
familiar with?
 What have you tried for work / home?
 What are the opportunities?
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8. Social media quiz?
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9. Why is social media important?
http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics
http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic
+
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10. What about different age groups?
Global Web index
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11. The rise of Mobile
 51% of UK adults own a smartphone
(2013), almost double that of 2011.
 29% own a tablet computer, more than
doubling in a year from 12% in 2012
(Source: Ofcom)

12. Resources required
 People
 Time
 Support from the top
 Policies
 Measurement

13. Success factors
 Building up a network of supporters /
followers
 Creating engaging content to initiate
your calls to action

14. Content creation
Capture content
Set it in a context
Share it with others
Remember COPE (Content Once, Publish
Everywhere)
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15. Images
 Put photos onto a site like Flickr or Instagram
 Include the images in your social media posts
and across other comms tools
Encourages
sharing – you
can also
embed
slideshows on
your own
website!
High quality
images can be
used in promo
materials – use
them for your
Audioboos,
Twitter,
Facebook
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16. Video / digital stories
 Easy to make short films with
smart phones or basic video
cameras
 Powerful way of telling
stories, what difference are
you making, what are the
benefits
 Easy to share via sites like
YouTube and Vimeo.
 Now also Vine for Twitter
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17. Audio
 Use your phone and Audioboo to make
audio recordings and post straight to the
internet
 Record volunteer / client experiences /
interviews & use for e.g. for campaigning /
communicating your impact
Contribute to
discussions
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18. Adding context to your content
 Capturing content is great but adding context makes it better!
 Write stories about what your content is saying – case
studies, reports, impact
 Put this on your website or start a blog
We’ve captured the content…we’ve set some context…now its
time to
SHARE!
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19. Twitter
Anatomy of Twitter
 Tweet
 Following
 Followers
 #
 @
 Retweet
 Reply ….
Build up a community, have conversations, make
requests, promote services & activities….
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Things to do
• Listen first
• Build up a community
(Twitter Search)
• Have conversations
• Make requests
• Promote services &
activities

20. Facebook
www.facebook.com/kingstoncommunityconnected
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21. Integrate with other tools

22. Your identity
 Take care with profile information
 Pay attention to your brand
 Create good Avatars and be consistent
 Be clear who’s posting
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23. Promoting your social media
 Business cards
 Websites & embed feeds
 Presentations
 Email signatures
 E-bulletins
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24. Huge potential - online fundraising
 e.g. www.LocalGiving.com
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25. Social Media Dashboards
 www.hootsuite.com
 www.tweetdeck.com
 http://www.socialbrite.org/2010/11/09/to
p-10-social-media-dashboard-tools/
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26. Measuring success
 Did you achieve your goals?
 Social media stats?
•Not just about numbers of Followers & Likes
 It’s Conversions that count
•How many Retweets? Clicking on Links?
•Use tools e.g. dashboards, Link trackers e.g.
Bitly.com & Facebook Insights

27. Community How To
 http://www.communityhowto.com/tools/communicate-your-
community/social-media
(if registering please use our Centre ID 3453271 in the promotional code box)
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28. Do’s & Don’ts
Do
 Decide on your communications aims
 Allocate resources
 Learn about your audience
 Decide on what you’re going to say
Don’t
 Do it just because everyone else is
 Speak too soon
 Just broadcast
Source: Charity Comms Guide to Social Media for Charities

29. What will you do after today?

30. Superhighways
0208 255 8040
katewhite@superhighways.org.uk