Katharine Panessidi as Content Summit Host gives a few opening remarks. Read more at http://www.imediaconnection.com/summits/coverage/36036.asp#fe0bAbLIXuzLwkUy.99

1. #iMediaSummit

2. @katpan
Katharine Panessidi
Content Director
Welcome by Summit Host
“iMedia Content Summit: TV, Video & Social”
iMedia Communications, Inc.

3. Welcome by Summit Host
“iMedia Content Summit: TV, Video & Social”
Jennifer Marlo
Content Manager
iMedia Communications, Inc.
@iMediaJenny
#iMediaSummit
Franchesca Nguyen
Communication Coordinator
iMedia Communications, Inc.
@Franny_Pants

4. Summit Advisory Board
Adam Gerber
ABC Television Networks
AJ Vernet
Republic Project
Allie Kline
AOL Networks
Amanda Mahan
The Clorox Company
Angela Courtin
Aegis Media
Chip Russo
ZEFR
Chris Cox
The Hershey Company
Chris Murphy
Adidas US
Dina Marovich
Paramount
Ginny McCormick
Hasbro
Jamie Byrne
YouTube
Joshua Brandau
Pereira & O’Dell
Jyoti Menon
Starcom
Katrina Craigwell
GE
Kent Speakman
ENGAGEIA
Paul Kontonis
Centridium
Sharon Boddie
Moxie Interactive
Stacey Shepatin
Hill Holiday
Tom Barrish
Maker Studios

5. tSummit Wi-Fi
Wi-Fi password: Content

6. Get Featured on: Live @ iMedia
1. Tweet using #iMediaSummit
2. See yourself at: www.content2014.imediaconnection.com

8. Video Content Marketing: 20 Best Practices for Deeper Engagement
See workbook page 52
The report addresses these key questions:
• How does video content marketing differ from video advertising?
• Why is the investment in video content marketing worth it?
• Which best practices are unfailing tools for all brands?

9. Are you registered yet?
#iMediaSummit

10. $118 billion spent on
content marketing
video marketing
social media
“iMedia Content Summit: TV, Video & Social”
DID YOU KNOW?

11. B2C Marketers in North America Who Use Content Marketing 2012
& 2013
% of Respondents
www.eMarketer.com: Source: Content Marketing Institute (CMI) and MarketingProfs, “B2C Content Marketing: 2014 Benchmarkts, Budgets and Trends – North America” sponsored by
Imagination, Oct 15, 2013

12. Content Marketing Investment Changes for 2014
According to US Marketing Professionals
% of Respondents
www.eMarketer.com: Source: Curata, “2014 Content Marketing Tactics Planner: Creation, Curation & Syndication,” Jan 8, 2014

13. Percent of Marketing Budget Allocate to Content Marketing
According to B2C Content Marketers in North America
% of Respondents
www.eMarketer.com: Source: Content Marketing Institute (CMI) and MarketingProfs, “B2C Content Marketing: 2014 Benchmarkts, Budgets and Trends – North America” sponsored by
Imagination, Oct 15, 2013

14. Content Marketing Tactics Used by B2C Content Marketers in North
America, 2012 & 2013
Social media
Articles on your website
E-newsletters
Videos
Blogs
In-person events
Articles on other websites
Mobile content
Microsites
Case studies
Infographics
Mobile apps
Online presentations
Print magazines
Branded content tools
White papers
Digital magazines
Webinars/webcasts
Annual reports
Print newsletters
Research reports
Licensed/syndicated content
Books
Ebooks
Podcasts
Virtual conference
Games/gamification
www.eMarketer.com: Source: Content Marketing Institute (CMI) and MarketingProfs, “B2C Content Marketing: 2014 Benchmarkts, Budgets and Trends – North America” sponsored by
Imagination, Oct 15, 2013

15. Leading Trends in Content Marketing According to US Marketers
% of Respondents
www.eMarketer.com: Source: Trapit, “Curation: What Does it Mean to Marketers?” Dec 10, 2013

16. Leading Content Sources Among Marketing Professionals in North
America
% of Respondents
www.eMarketer.com: Source: Unisphere Research, “Content Marketing Gets Social” commissioned by Skyword, Sept 24, 2013

17. Challenging Obstacles to Achieving Content Marketing Objectives
According to Marketing Professionals Worldwide
% of Respondents
www.eMarketer.com: Source: Ascend2, “Content Marketing Benchmark Summary Report, “ Jan 22, 2014

18. TV, Video & Social
• Is your marketing team appropriately structured and prepared to bridge the
gaps between TV, video, and social media?
• What does it means for buying models?
• Where does marketing and agency leadership need to focus for real insight across
media platforms?

19. Master Track A
An Unbiased Approach: “How to Measure the Effectiveness of Online
Marketing Campaigns in Driving Offline Success”
Lindsay Dye
Digital Media Manager
Universal Pictures
@UniversalPics
Erika Lamoreaux
Sr. Group Manager of Digital Media
The Clorox Company
Samantha Skey
CRO & CMO
SheKnows, LLC
Jackie Stasi
Founder, President
Nuance Digital Marketing
@ealamoreaux
@NuanceDigiMktg
@samskey7
Moderator:

20. Master Track B
“Creating & Disseminating Content”
Chris Schreiber
VP of Marketing
& Communications
Sharethrough
Neda Stoll
Sr. Marketing Manager
Digital & Mobile
Intel Corporation
@CousinChris @NedaPS
James Del
Executive Director
Studio@Gawker
Matt Johnson
Head of Digital Media
State Farm Insurance
@JDel @johnson_matt

21. Master Track C
“The Art of Storytelling & the Science of Engagement”
Bernie Su
Executive Producer, Writer, Director
“The Lizzie Bennet Diaries”
@BernieSu
Rebecca Coleman
Founder
Something Massive
Kaylan Segev
Sr. Marketing Manager,
Community
Plum Organics
@CookingWithKid @kkblabs

22. GE
Fullscreen, Inc.
Katrina Craigwell
Global Manager, Digital Marketing
James Veraldi
SVP – Business Development & Strategy
Case Study
“How GE & Fullscreen Cemented Brand Success in
Online Video”

23. @AJVernet37
AJ Vernet
CEO
Panel
“The Future of the Consumer Experience
on Social Media”
Republic Project
MODERATOR
Travis Freeman
Director, Social Media Strategy
Aegis Media / The Story Lab
@travisWfreeman
Amanda Mahan
Creative Director, Digital / Social / Content
The Clorox Company
@amandamahan
Sara Morton
Director, Interactive Media. Search, Social, Digital
Strategy. New Technology.
Saatchi & Saatchi
@sara_morton
Jeff Ragovin
Chief Strategy Officer
Salesforce Marketing Cloud
@JeffRagovin

25. @ChristopherCox1
Chris Cox
Senior Manager
Global Digital Marketing
Opening Keynote
“The Keys to Developing a Fundamentally-Strong
Content Strategy”
The Hershey Company