Social Media is the online equivalent of Word of Mouth which really encapsulates its usefulness to businesses. In this presentation I cover the benefits of the main Social Media channels and demonstrate how effective usage of Social Media can increase customer loyalty whilst driving traffic back to your website
How many of you have a Facebook account? How many have a business fanpage or were aware could create one?UK’s most popular social network - 49% of us have a Facebook accountIn 2012 500 million hours will be spent on the site every month - Facebook dominates Social Media with over 50% market share of all visits35% of Facebook users are aged 25-34 and 29% aged 35-44 - key decision makers and influencers56% of consumers are more likely to recommend a brand after becoming a fan3.5 billion+ pieces of content shared weekly / More than 800m active users with more than 200m added in 2011Over 300,000 businesses have a Facebook presence - 1/3 are small businesses You no longer need 25 likes for a unique URL as Facebook changed the rules in late 2011 - in IVC’s case, this is crucial - company name synonymous with products/services and will increase its search rankingYou can sign up fans to your Newsletter/Contact list (unlike a personal page)Tip: Yahoo will extract the contact details of all your Facebook ‘likes’