How do Kansas City non-profits communicate with their audience. The findings of a study commissioned jointly by NPConnect and Ascend Integrated Media.

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Top-Line Findings
$29,000
Average annual communications
budget
4 most used communications
channels
• Websites
• Print informational brochures
• Print fundraising appeals
• Press releases
5 key communications marketing
investment areas
• Website
• Print newsletter
• Print fundraising appeal
• Print informational brochure
• Annual report
2 most successful vehicles for
generating donations
• Personal visits
• Events
71% of KC nonprofits use
social media
60%
Do not have a dedicated full-time
communications/marketing staff
person
Greater Kansas City
Nonprofits By the Numbers
How greater Kansas City nonprofits communicate
with their donors, volunteers, clients and patrons
WHAT YOU’LL FIND IN THE
WHITE PAPER
Key findings for nonprofits
with ≤ $500K annual
organization budget
Communications programs
Communicating with
different audiences
Social media
What works best
Future communications
channels
80%
Have a donor base between 45 and 64
years old
37%
Have an annual organization budget of
less than $500,000
34% of those using social
media post videos on
YouTube
25%
Hold fundraising luncheons
20%
Have a volunteer base between 18
and 34 years old, and 1% of those
volunteers are represented in the
donor base
20%
Plan to add text messaging as a
communications channel within two
years
13%
Plan to add a smartphone app as a
communications channel within the
next two years
12%
Use billboards