1. Katherine Witsman

2.  What roles do social media play in the
country you have studied?
 What sites are most popular in that
country?

3. Top Ten Most Visited Sites
1. Google (google.be)
2. Facebook
3. Google (google.com)
4. Youtube
5. Windows Live
6. Wikipedia
7. LinkedIn
8. Yahoo
9. Twitter
10. Het Laatste Nieuws (http://www.hln.be/)

4.  Major differences in media
 16% smart phone use (50% US)
 Lower brand following
 81% internet use (78% US)

5.  If you were a college student in that country,
what site would you use most, and why?
 Most visited: Facebook (2), Netlog (148)
 Uses:
▪ Facebook: Status updates, photo sharing, news, gaming,
messaging, etc…
▪ Netlog: Blogging, guestbooking, photo sharing, news,
gaming, dating
 Audience:
▪ Facebook: 18-34, students
▪ Netlog: 35-64, with kids

6.  Focusing on a single site, what are its key
features and benefits?
 Email
 Guestbooking
 Photo sharing
 News
 Blogging
 Gaming
 Dating
 International

8.  How is your selected international site used
by businesses in that country?
 Targeted advertising
 Business pages
 Application developers
 Games
 Bots

9.  How is your selected site used for journalism
in that country?
 History of sharing
 Blog posts

11.  BEWARE OF NETLOG, Netlog Review, Netlog
Scam, Netlog Review, Netlog Scam! –
YouTube