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Marketing Excellence Training Solutions
Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ennis Associates Overview & History
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mission & Vision ,[object Object],[object Object],[object Object],[object Object]
Training & Brand Building Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ennis Associates Competitive Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Instructor Experience ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quotes From Ennis Associates Executives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Competency Overview
Competencies Definition ,[object Object],“ Any skill, knowledge or behavior, the possession of which is associated with success in a given role or organization”. GENERAL Applicable to all management roles across the company FUNCTIONAL Applicable to all  professional roles  within a business function
General Competencies ,[object Object],[object Object],[object Object],[object Object],[object Object],Understanding the direction which the organization is heading.  Seeing and communicating the big picture to others. Demonstrating and modeling appropriate behavior and values. Concerned with getting  the job done. VISION ACTION (What) PEOPLE (How)
The General Competencies Vision Action People Senior Executive  Competencies Functional Management  Competencies Note:  Shading indicates where competencies closely match Each level describes a set of behaviors related to leadership and management
Functional Competencies ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Critical Marketing Competency Areas
Marketing Workshops Overview
Workshops Offered By Ennis Associates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Management Process:  Overview & Understanding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Equity Management& Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Strategy & Planning: Annual Business Plans ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Strategy & Execution:  Generating “Breakthrough” Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion Development:  Achieving Short & Long-Term Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Understanding:  Market Research & Consumer Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Innovation:  New Product Ideation & Concept Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In-House Marketing Workshops Tailored to Your Specific Needs
Advantages of In-House Training Workshops ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International Training Workshops Integrating Global Best Practices With Local Country Needs
Extensive International Experience ,[object Object],[object Object],[object Object],[object Object]
Extensive International Experience ,[object Object],Bahrain Canada Chile China Ecuador England Germany Guatemala Hong Kong Indonesia Malaysia Philippines Singapore Sri Lanka Taiwan Thailand United Arab Emirates Vietnam
Ennis Associates Contact Information
To Contact Ennis Associates ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing Excellence Training Solutions - Ennis Associates