1. mufin’s Technology for Automatic Ad Recognition
Enables Innovative Advertising
These days more and more people are using their tablets and smartphones while they watch
television. mufin’s ad recognition technology makes it possible to link ads to second screen
applications in order to open up a whole new world of advertising potential.
Berlin, February 15, 2013 - Interactive advertising and automatic ad recognition are still in their early
stages in Germany, but the current W3B report "Second Screen - Media Usage Between TV and
Internet" reveals that this will soon change. According to the report, only half of all television viewers
dedicate their full attention to what is happening on the TV screen, and nearly two percent of viewers
search for information about the commercials online. This shows that there is an obvious demand for
additional information to compliment the advertising spots that appear on television. The goal is to
take advantage of this interest and enhance the viewer experience. To do this it is necessary to
provide interactive advertising formats that create a link between the television commercials and the
second screen.
This is where mufin’s audio recognition technology comes into play. The technology is integrated into
a mobile app that detects advertising spots by their audio. When an ad is recognized, the user is
shown additional information about the product, a coupon or something else that enhances the
experience - the only limit here is the imagination of the advertising industry. Automatic ad recognition
creates the perfect opportunity to catch the viewer's full attention and convey the advertising message
in an innovative way. mufin’s technology also provides advertisers with detailed information about
whether or not the advertisements were viewed, and if so, the time and broadcast during which the
greatest interest was displayed. This provides a whole new level for measuring viewer interaction and
the success of a campaign.
About mufin
mufin develops first-class mobile and server solutions for audio identification and music
recommendation based on digital signal processing. The products are licensed as white label software
solutions for the business-to-business sector. Since 2011 mufin has been offering specialized
solutions for second screen applications and interactive advertising. The audio recognition technology
enables mobile applications to synchronize with TV programs in realtime or to detect ads, which in
turn enables mufin to offer second screen app providers with diverse solutions for the integration of
user-friendly interactive applications. mufin GmbH is a subsidiary of MAGIX AG and is headquartered
in Berlin, Germany.
Contact person
mufin GmbH
Kathrin Mertens
press@mufin.com
Tel: +49 (0) 30/29 392 351
www.mufin.com