8. ACQUISTION
ACTIVATION
RETENTION
REVENUE
REFERRAL
User comes to point of purchase
through different channels
Users enjoy first „happy“ visit
User comes back, visits multiple
sites
User engages in monetization
behaviour
User likes product or service
enough to refer others
23. So...
Do marketing. It‘s not evil.
Work along the funnel.
Inbound marketing is a good choice for startups.
Test ,measure and then choose your channels
accordingly.
Have a plan, but stay reactive.