1. HOLIDAY ADVERTISING & GUINNESS WORLD RECORD PROMOTIONAL PROGRAM DREAM | IMAGINE | HOPE | BELIEVE In Association With

2. The 2011 Spotsylvania Holiday Promotional Program Featuring Spotsylvania’s only Million Dollar Light Show Nestled into the gently rolling hills outside Fredericksburg, Virginia, lies The Village at Towne Centre. This Season The Village will be transformed into an outdoor Winter Wonderland, featuring “Concert in Lights”, the areas most unique Holiday lights exhibit set to music; a dazzling, entertaining and memorable Million Dollar LED light show that will draw in the crowds and offer sponsors and tenants an opportunity to ring in a “Record Breaking” Holiday Season. Sponsored By:

3. The 2011 Spotsylvania Holiday World Record Setting Holiday Events Complimenting the area’s area’s only nightly Million Dollar Light show, The Village Holiday Campaign will also feature, a series of Special Record Setting Holiday Events targeting key sectors of the area demographics. We have partnered with Guinness World Records, to organize attempts to set three official Guinness World Records. Family Focused Special Event Read For A Reason Help Make History by Helping Set The World Record For… “The Most Number of Parents Reading To Their Children in a single location.” Military & Veterans Special Event Military Holiday Help Make History by Helping Set The World Record For… “The Most Number of Holiday Greeting Cards Collected in a Single Location” Female Focused Special Event Girls Night Out Every Wednesday Night is Girls Night Out with celebrity book signings, free Chocolate and great savings on all gift-shopping!

4. The 2011 Spotsylvania Holiday Multi-Platform Advertising Impressions The Village Holiday Campaign will feature a Day & Night of honorarium for the Men and Women who serve our Country across all Military. The Campaign Flight shall be from November 5th – December 10th, 2011. Print Advertising Impressions PRINT MEDIA Total Impressions – 1 Million + 115K Weekly Impressions in Targeted Area Military Newspapers On-Air Radio Advertising Impressions RADIO MEDIA Total Value – Over $150K In Media Value 200+ On Air Promos | 100+ On Air Commercials Online Advertising Impressions SOCIAL MEDIA Total Media Impressions – 250K Online Social Media Ad Buys Geo Targeted On. Facebook & You-Tube In-Mall Advertising Impressions IN-MALL MEDIA Over $250,000 In Media Value

6. Visit his real Ship, The Unsmashable in the food court.

7. Have Photos With Captain McFinn and Friends Characters. To ensure high participation in this event, we have partnered with B101.5 Radio Station to reach Spotsylvania area schools and parent teacher associations. The purpose of this event is to generate parental awareness about the issue of Bullying. Through these beautifully illustrated story books, Online Store, Sing-a-long Tunes, and Activity Book, parents and teachers can help Increase awareness about bullying. Created by Phyllis Cafaro, Captain McFinn and Friends is an illustrated children’s brand featuring A Black Tip Reef Shark, a reformed Bully, and the new keeper and protector of the reef. Parents will now have the tools to teach kids about key values and Character Traits through the adventures of McFinn And Friends.

9. “Brought to You by” rights on collateral.

10. Books-A-Million Sponsorship mention on extensive Radio, TV and Print promotions

11. Partnership With Captain McFinn & Friends event activities in the Mall in schools and and the Parade

12. Books-A-Million booth for subscriptions & promotions outside in The Village on Press Night, Opening Night, and Family Festival.

13. Rights to co-sponsor with a Publisher and create promotional activity throughout the eight weeks.

14. Custom Books-A-Million Activities on Girl’s Night Out every Wednesday Night during the Holidays. e.g: Authors for Speaking engagements and Book Signings

15. eg: Simon & Schuster’s Practical Genius by Gina Amaro Rudan

16. Simon Spotlight Entertainment: Katie Lee’s New Cook book(media value $250,000 incl. Radio, Print, and in Mall Collateral)

17. THE 2011 CONCERT IN LIGHTS PROMOTIONAL EVENTS PROGRAM HOPE | IMAGINE | DREAM | BELIEVE For More Information: Spotsylvania Towne Centre For More Information: Concert In Lights Events & Program Amanda Camrody – Marketing Director Spotsylvania Towne Center 137 Spotsylvania Mall Fredericksburg, VA 22407 T: 540-786-6660 | E: marketingdirector@spotsylvaniatownecenter.com Michael Ferguson – Interim VP Marketing Cafaro Company 2445 Belmont Avenue Youngstown, OH 44504 T: 330-747-2661 | E: mferguson@cafarocompany.com Kathryn Rolston – Senior Account Director MADA DESIGN & DIGITAL 630 3rd Ave, 14th Floor New York, NY 10017 T: 917-523-8701 | E: kathrynrolston@me.com Hector V. Herrera – Senior Marketing Strategist MADA DESIGN & DIGITAL 630 3rd Ave, 14th Floor New York, NY 10017 T: 917-576-3889| E: hector@madadesign.com Sponsored By:

19. Captain McFinn & Friend Meet Coral Rose