Learn how to promote your blog posts on LinkedIn.

1. presents …
With Kathy Bernard
© Kathy Bernard, 2012

2. Kathy Bernard …
• Getajobtips.com
blogger
• LinkedIn trainer /
profile creator
• Blogging/social media
“immigrant” …
but I keep trying
• If I can promote on
LinkedIn, you can too

3. Today we will focus on …
Why and how to promote your blog
on LinkedIn …
• Why LinkedIn?
• The right tools
• The right way
Consider: Do you want readers
Or readers/paying clients?

4. Jump to LinkedIn …
175 million users in more than 200 countries
• A new member joins every second; 38% in the U.S.
• Your competition is likely using it

5. Jump to LinkedIn …
Completely business focused
• Largest professional network in the world
• Network with the right people in the right way
• Relatively easy to get started; relatively easy to use
• GREAT for blog promotion and sales leads

6. Choose the Basic membership level …
It can handle almost everything you need to do

7. Build your network – build your business
Allow LinkedIn to search your email account
• Invite those you know who are on LinkedIn
Invite people you know who
are already on LinkedIn

8. Invite connections’ connections to connect

9. Connections
Add connections
through the
“People You May
Know” box
Don’t look like you don’t
have friends or don’t know
how to use LinkedIn

10. Connections
Invite open networkers to connect
• Look for LION, Open Networker or numbers in headline

11. Connections
Send customized invitations to connect
• Visit person’s profile page, click “CONNECT”

12. Connections
Change the default invitation message
• Simply highlight the
default text
• Delete the text
• Add a new message

13. Connections
• Choose the best connection option
o Some options work better than others

14. Connections
• Accept connections!
o 3,350+ connections – Nearly 0 problems
o Invite me to connect: kathy@getajobtips.com
o Don’t use “Report Spam” option. Better: “Ignore”

15. Connections
Customize your invitation acceptances
• Establish / re-establish the relationship

16. Customize your invitations acceptances
• Example:

17. Why LinkedIn connections are a must
1st connections lead to 2nd and 3rd degree
connection you can research and reach out
to for open jobs

18. LinkedIn’s power…
Your network grows exponentially

19. Find your audience in Linked In groups
Join up to 50 groups
• Business related
where your potential clients/readers ARE
• Alumni
• Industry/field
• Interests
• Aspirational
• Local
• Job search

21. LinkedIn groups
Enjoy instant access to all group members
• Invite them to connect; follow leaders
1456240 results Nearly 1.5 million groups!
Now over
1 million
members!

22. LinkedIn groups
Send direct messages to group members
• Click member's picture from Discussions page and
click “Send Message”

23. Join in on LinkedIn group discussions

24. Post to multiple LinkedIn groups

25. Post to multiple LinkedIn groups

26. Post to multiple LinkedIn groups

27. Create your own LinkedIn group

28. Establish a free company page – New!
Reinforce
size/strength
• You must have
a company
email address
• Gain followers
• Promote posts,
articles through
company page

29. Promote products/services
• Add up to 3 image
headers
• Encourage
recommendations
• Promote up to five
products/services

30. Use InMessages to reach your audience
• Send to 50 at a time,
multiple times
• Send to a select,
tagged group or to all
• More InMessage info:
http://tiny.cc/MassInMessages

31. LinkedIn messaging Do’s & Don’t’s
• DO share interesting and informative information
• DON’T be salesy (except on your Company page)
• DO reach the right people in the right way
• DO build relationships with relevant thought leaders
and seek to become one
• DO notify your network when you’ve built your company
page and invite them to follow it

32. Use free applications
Box.net lets you share documents

33. Use free applications
Slideshare lets you add slides or videos

34. Use free applications
Creative Portfolio Display lets you add
a screen shot leading to your online portfolio

35. Find answers
1
2
Visit Getajobtips.com
1.
1 Find LinkedIn tips on
Job Tips by Topic
2.
2 Download
Interviewing Well
eBook for $34.99
3.
3 Subscribe free via
email or RSS feed.
3
4 Invite me to connect on LinkedIn 4

36. Arrange a Career Launch Lunch
Pick my brain on how to promote your blog
• Or bring your laptop / learn LinkedIn basics
• Just the cost of your lunch and mine for one hour session
• St. Louis Bread Co. or similar in Affton, St. Louis Hills,
Crestwood, or Sunset Hills area
• Ask for my business card

37. Promote your blog on LinkedIn!
It can help you …
Grow
your blog!

38. Arrange for LinkedIn Lightning
Guarantee: Dramatic Improvement!
• I’ll transform your LinkedIn profile for you
• I’ll report before / after relevancy rankings
• First five page positioning for your key words
• 100% profile completeness*
$250
Call 314-620-1184
kathy@getajobtips.com

39. Invite me to connect on LinkedIn!
Today’s Special
LinkedIn profile revamp: $225
314-620-1184
kathy@getajobtips.com
© Kathy Bernard, 2012