1. Identity Hub
Kate Murphy s3319106

2. Identity Hub
 Engagement launchpad
 katiemaree99.wordpress.com
 flavors.me/katiemaree99

3. Persona
 I have created an online presence to support my professional interests in
community engagement. This began with launching a blog and Twitter
account, clearly labeling myself as a community engagement practitioner. It
is important that all members of our community are given the opportunity to
have their say on policy, our city and the services that affect us every day –
whether it’s the roads we drive on or the services we rely on. We can deliver
better outcomes for communities when we know and understand their needs
and wants.
 With this in mind, I have promoted consultations – both live consults that
followers can get involved in, and examples of innovative models to give
recognition to those who are doing it well and to build a community of
practice. I have followed other relevant blogs and Twitter users – such as
IAP2 and TownHall Social – to stay abreast of trends in the area and
demonstrate that I am connected with the industry. I have blogged about the
art of facilitation, a key skill for community engagement professionals. Posts
such as these will hopefully showcase my skills and experience to potential
employers or clients looking for consultants.
 http://katiemaree99.wordpress.com/about/

4. Designing a brand
 Positioning statement: My blog has been called Engagement Launchpad to attract
people working in the community engagement field. It aims to share ideas and insights
in the field, acknowledge innovative examples and become somewhat of a community of
practice.
 My categories/key identifiers include community engagement, community consultation,
facilitation, stakeholder management and IAP2.
Target publics What’s in it for them?
Prospective employers -
such as communications and community
engagement managers or stakeholder
relationship managers
A snapshot of Kate Murphy, including values,
principles, skills and experience, which will assist
in recruitment.
Community engagement practitioners -
such as consultants, facilitators, local/state
government officers/managers
Potential for building a community of practice and
knowledge sharing
Government decision makers - including
local and state
Demonstrates the importance of community
engagement – shows government that there are
practitioners advocating for more and better
engagement

5. Blog posts
 Media mapping
 http://katiemaree99.wordpress.com/2013/04/25/media-mapping-4/
 Course material: The Emerald City
 http://katiemaree99.wordpress.com/2013/04/25/the-world-appears-
to-be-drowning-in-greenwash/
 Professional interest: Facilitation
 http://katiemaree99.wordpress.com/2013/04/25/the-art-of-facilitation/
 Summary post
 http://katiemaree99.wordpress.com/2013/04/25/summary-post/

6. Twitter interaction
 @KatieMareeM
 twitter.com/KatieMareeM

7. Twitter interaction
 @KatieMareeM
 twitter.com/KatieMareeM

8. Social media platforms