Best practices for brands on Instagram. This presentation explores how brands are currently using this image based social network and what we can learn from their efforts.

1. presented by: how brands can achieve:
#instagreatness
katie chapin (@chapes),
digital strategist @pattsmelbourne

2. can we do it, you ask?

3. well...
@barackobama is doing it.

4. ...these awesome brands are doing it.
WARBY PARKER PLAYBOY BURBERRY
RED BULL PUMA STARBUCKS

5. and most importantly,
“boo” the dog is doing it.

6. sadly, everyone isn’t:
as famous as Obama
as extreme as Red Bull
or as cute & cuddly as boo

7. but don’t fret,
that just means you have
some learning to do.
get ready to write
this down!

8. our field notes for brands
who want to become instagram worthy:
1. pictures are stories. tell a good one.
2. augme nt their curre
nt view of you
3. post regularly
4. embrace the #hashtag

9. think about your favourite
one: stories, they do things like:
pictures are entertain
stories. tell a mystify
really
really
good one. inspire
good
stories
challenge

10. they have:
characters setting plot twists

11. they are not:
a snooze fest mundane poor quality

12. super star example:
@tiffanyandco
a jewelry brand
captures falling
in love
#trueloveinpictures

13. super star example:
@freepeople
a fashion brand’s take on
Pitchfork Music Festival

14. 1 1 1 1 1 1
two:
1 + 1 = 2
111
11
1 1 1 1 1 1
augment
1
their current
view of you. what can you add to
what they’ve already seen?

15. get go behind practice what
creative the scenes you preach

16. avoid branding overload,
it’s not all about you!

17. your instagram content should be:
t
en
o nm
vir
n staff experie nces
e
re
sto
a little bit new uses motivation
your
of this fans g
your capturin
s
s
product/ emotion
eve nt brand
celebrat
creatio ions
n proc
ess
s
your in spiration
adv lifestyle
e nt e
ure ltur
s
n t cu
releva a lot of this

18. super star example:
@sharpie
bold drawings that
show the possibilities
that exist when you
pick up a sharpie

19. super star example:
@newbelgium
a beer brand that shares the jams they’re
playing on Saturday mornings

20. create a content calendar!
three:
post sun mon tues wed thurs fri sat
regularly.

21. don’t go missing
in action!
..
no one likes long
waits for new content

22. followed by a short burst of activity

23. be consistent.

24. #hashtags bring
four: people together and
unite them under a
common purpose.
embrace the
#hashtag.
# # #

25. a few #hashtags options:
create a use a popular join in an
unique # existing # event #

26. #watch out:
unique #hashtags allow people to
attach both positive and negative
commentary to your brand.

27. #hashtags are good for:
*inviting participation
*contests
*promoting campaigns
*organizing content

28. super star example:
@benandjerrys
celebrating their fans with #FanFotoFriday

29. super star example:
@nike
inspiring athletes to push themselves
#gameonworld

30. the bottom line:
keep learning
build up your content
find what works best for your brand
#instagreatness is achievable

31. who am I?
I’m @chapes,
digital strategist at
@pattsmelbourne