Social CRM Strategies for Nonprofits
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Posted with permission by Kevin Spidel and Gannett Local. Presentation for Wordcamp Phoenix 2011.
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Social CRM Strategies for Nonprofits
- 1. Social CRM Strategies for Nonprofits Social Media Meets Engagement Management Kevin Spidel, Community Architect GannettLocal | Local Marketing Made Simple
- 3. Social Media is about 1:1 conversations/connectionsA powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. Clue Train Manifesto (circa 1999) Full book here: http://www.cluetrain.com/book/
- 5. Convio
- 7. MyNGP
- 8. Salesforce
- 11. Manage Your Activists / Supporters
- 12. Manage and Monitor Activity
- 15. Influencers within social groups – permission based marketing
- 16. Group Buying / Fundraising / Advocacy – Trending
- 17. Serendipity – Chance Agents / EnginesSub-Header 2
- 19. Track Influence
- 23. Community Empowerment & GrowthSub-Header 2
- 24. What does this look like? Sub-Header 2
- 25. What does this look like? (Corp)
- 27. Email to “Like” or “Follow”
- 28. Import email lists to Gmail w/ Social Sync
- 29. Custom Fields within your CRM for Social Accounts
- 30. Track Accounts
- 31. Score/Grade Accounts on Digital Footprint
- 32. Community Hashtags & Empower Leadership
- 33. Monitor Influencers (volume and quality)Sub-Header 2
- 35. Proactive Sales
- 38. Managed process
- 44. Reactive/surprised by social mediaListening (or ignoring)
- 46. FlowTown – Social media audit per email ($)
- 47. Klout – Free influence toolSub-Header 2
- 48. Kevin, you make my brain hurt! “If we can empower philanthropic identity, we can create more philanthropic activity because it’s easier,” said Causes’ Matthew Mahan. “As people interact with each other, and see millions of people interacting, it will become a more worthwhile experience. It’s part of making the experience more meaningful. We think this is a win-win, and that people will end up donating even more.” Sub-Header 2
- 49. Can you send me this presentation? Facebook.com/kspidel @kspidel kevinspidel.com Kevin.Spidel@Gannett.com ask me how we can help your nonprofit http://Blog.GannettLocal.com