This is a presentation I gave at the Leadership Institute about web design for advocacy and campaigns.

1. Web Design for Campaigns & Activists

2. Goals for today 1. How do users think 2. Principles of good design 3. Examples and case studies 4. Questions

3. They scan they don’t read

5. They want instant gratification. They don’t make optimal choices. Users follow their intuition . Users want to have control .

6. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t make users think

7. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t make users think

8. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t make users think

9. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t squander users’ patience

10. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t squander users’ patience

11. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Manage to focus users’ attention

12. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Strive for feature exposure

13. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Make use of effective writing

14. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Strive for simplicity

15. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t be afraid of the white space

16. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t be afraid of the white space

17. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Communicate with a “ visible language”

18. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Conventions are our friends

19. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Test early test often

20. FINALLY Don’t be afraid to be creative

21. Questions? www.katieharbath.com . katieharbath@gmail.com