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PR - digital and online campaign strategies

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CONTEMPORARY AND CRITICAL PUBLIC RELATIONS // DIGITAL & ONLINE ENVIRONMENTS
1. LARGE & UNCONTROLLED
2. OLD MODELS CHALLENGED
3. STATIC DOESN’T CUT IT
4. NEW MEDIA NEW ETHICS ??
5. YOU NEED A STRATEGY
RECENT PR SOCIAL MEDIA INVOLVEMENT?
A. I SPY LEVIS CAMPAIGN
B. SHARE A COKE CAMPAIGN h"p://www.youtube.com/watch?v=2X8Bd3-­‐ G6IU  
C. TOURISM QUEENSLAND
WHAT DO THEY SHARE?
D. WITCHERY MAN CAMPAIGN h"p://www.youtube.com/watch? v=zQybOsM-­‐7Qw  
IS ANY PUBLICITY GOOD PUBLICITY?
WHY?
QUESTIONS?

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PR - digital and online campaign strategies