second powerpoint

1. Fifty shades of grey

2. Production title
Both universal and focus theatres were the
productions companies for the movie.
Universal was founded in 1912 by Carl
Laemmle who's been successful with the
company of creating a revenue of 4.239
billion pounds. This is part of the success of
other successful movies such as Love
actually, also a romance genre, that
generating a huge mass of money from the
box office of 246.9 million. At the
beginning of the movie, the productions
company's are also showed straight away,
this is significant as their ident is a
recognizable tune which will immediately
draw the audience in due to other
successful movies.

3. Film Title
The opening sequence conforms to its general code and conventions through its
typography. The typography of a films opening credits is vital in setting audiences
expectations and giving a film a certain look or feel. The font appears over a medium
shot of a cloudy, dark sky. It is in white capital letters in which white is associated
with light, goodness, innocence, purity, and virginity. This links to the narrative of
the film where the girl is considered to be innocent in the situation and vulnerable.
The color black in the background connotes darkness creating a binary opposition of
how the characters differentiate in the movie in what there personality’s are like and
what they believe in. This is also highlighted by the fact that the title is written in
blocked capitals linking to the male character having dominance over the female.
The fact that the audience can establish genre through the typography is useful as
the audiences expectations are met right from the outset. The typography also
shows key themes that will re-emerge as the narrative progresses allowing the
audience to begin to interact with the film and make certain narrative predictions.
The director would have chosen this typography as it is important that an opening
sequence reflects and fits in with the mood and tone of a film .

4. Names of cast
The credits of the main stars are first to appear,
after the introduction of the production
company. The most important stars appear first,
names that of Dakota Johnson, and then
descending in order of importance, acting as
evidence for the presence of star appeal. This is
where big named actors are used to draw in a
audience to a film and raise its profile, essentially
acting as synergy to a film raising its profile.
Dakota Johnson is a well known actress whom
has won a BAFTA for rising star award and has
been in very popular and acclaimed
performances such as black mass and bigger
splash all indicating her presence in the movie
and encourages her fan base to watch the movie
raising the box office selling. The film credits, are
cut with the non-diegetic sound track, fading in
and out to the beat. The typography again is
written in white in blocked capital displaying the
binary opposition linking to the genre of the
movie, erotic romance, as the capitals could
represent the dominance of the man whilst the
white represents the purity of the female.

5. Crew credits
The production credits are shown in
order of importance via an
ascending order eventually
culminating to the director Sam
Taylor Johnson, a convention of the
opening sequence. Sam Taylor
Johnson as the director is the most
senior position on set. Other senior
positions are also displayed such as
the DOP and the music compositor
which has been created by Annie
Lennox, in which the song is one of
rock and rolls hall of fame that
shaped rock and roll acting as
evidence of synergy for the movie.

6. Indication of place
Indication of place is shown through the establishing shot
straight after the films opening title sequence. The long
shot immediately shows the setting of Vancouver due to
the skyscrapers which are a significant part of the place
and the bridge. This is then reinforced
By the building of the Escala
which is a significant place
in Vancouver.
In this reverse shot, we are shown vancouver on a more personal scale with a more close up
view on the scenery. We are shown water and boats which present an idea that these will
have a significant part in the movie ahead. The white dove also shown in the shot is a
prominent part as doves represent peace and are often known to appear with the virgin
Mary linking the genre of the film and the character in the movie.

7. Introduction to characters
This is the first introduction we get of our first
character Jamie. The medium shot allows us to see
him surrounded by black suits and smart clothing
signifying that he is a wealthy man who has a very
good upper class job, which is well paid. This links
to the stereotype of anyone dressed in a suit, is
wealthy and is of higher statues.
The blue jeans, with a green coat ad
backpack all relate to the idea of a
typical American girl. This first
introduction of the character then
signifies that she is someone who has
no real importance and is just an
average girl intriguing the audience to
think about how she is such a
prominent and key character.

8. The opening title sequence links and regards to
genre and tone through the use of non diegetic
sounds, with the soundtrack ill put a spell on you by
Jay Hawkins. The soundtrack is vital in settings the
audiences expectations, the choice of song is
deliberate to establish key themes. The song, ill put a
spell on you, is an upbeat song that creates a sense of
mystery linking the genre of a erotic romance. It is
played directly after the production company is
shown, empathizing the opening title sequence by
drawing the audience in to the movie and to focus on
the production titles. The song is very popular in
which acts as evidence of synergy for the movie.