Your Social HR Brand
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Katie Paterson gave a presentation on using social media for HR purposes. She discussed several major social media channels and how they can be used effectively for social recruiting, employer branding, employee engagement, and staying informed on industry news and trends. Specifically, she noted that Twitter can be used to connect with thought leaders, enhance conference experiences, and have conversations with other HR professionals. LinkedIn was described as a way to discover industry news, enhance profiles with multimedia, engage in knowledge sharing, and expand networks. Finally, SlideShare was positioned as a place for sharing visual and digestible content to establish an HR digital library and professional brand. The presentation encouraged attendees to try a new social channel and take on one new "HR truth
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Your Social HR Brand
- 1. Katie Paterson Social HR Camp - BC May 10th, 2013 Your Social HR Brand
- 4. Q1: Do you use - LinkedIn? - Facebook? - Twitter? - Pinterest? - Slideshare?
- 5. Q2: What is the main reason you use social media? a. Connect w/ friends b. Connect with professionals c. Education/career growth d. To pass the time e. All of the above
- 7. What can you do on Social Media… Social Recruiting Employer Branding Employee Engagement Social Software Social Media Policies Social Media Legalities Social Media Ambassadors
- 10. Channel: Twitter “Keep it to 140 characters, please.” What people think: • A fire hose of information that is cluttered • All people tweet is what they ate for breakfast/lunch/dinner or pics of their cat • If you do not log in everyday it’s hard to keep up The HR Truth: • Connect with HR thought leaders • Enhance your HR tradeshow experience • Have real conversations with fellow HR professionals • Read the information that is important to you!
- 11. Twitter – The HOW Connect with Thought Leaders
- 12. Twitter – The HOW Enhance HR Tradeshow Experience
- 13. Twitter – The HOW Have Real Conversations #TChat Weekly on Wednesdays @ 4:00pm PST/7:00pm EST #NEXTChat Weekly on Wednesdays @ 1:00pm PST/3:00pm EST
- 14. Twitter – The HOW Read the News that’s important to you
- 15. Channel: Twitter “Keep it to 140 characters, please.” The HR Truth Recap: • Connect with HR thought leaders • Enhance your HR tradeshow experience • Have real conversations with fellow HR professionals • Read the information that is important to you!
- 16. Channel: LinkedIn “My digital rolodex” What people think: • It is just for contacts • Only for when you are job hunting • Your profile is an exact copy of your resume The HR Truth: • Discover HOT industry news • Leverage multimedia to enhance your profile • Knowledge sharing platform • Connect with other beyond your current network
- 17. LinkedIn – The HOW Discover HOT Industry News
- 18. LinkedIn – The HOW Multimedia on your profile
- 19. LinkedIn – The HOW Knowledge Sharing & Connect
- 20. Channel: LinkedIn “My digital rolodex” The HR Truth Recap: • Discover HOT industry news • Leverage multi media to enhance your profile • Knowledge sharing platform • Connect with other beyond your current network
- 21. Channel: Slideshare “What is slideshare?” What people think: • Not sure what it is • Used only to view presentations from speakers • Not sure where it fits in The HR Truth: • Visual & digestible rich content • HR’s digital library • Various type of content • Professional Branding Opportunity
- 22. Slideshare – The HOW Visual & Digestible Content Library
- 23. Slideshare – The HOW Different types of content
- 24. Slideshare – The HOW Professional Branding Opportunity - Start your own profile!
- 25. Channel: Slideshare “What is slideshare?” The HR Truth Recap: • Visual & digestible rich content • HR’s digital library • Various type of content • Professional Branding Opportunity
- 26. Recap…
- 27. Your Action Items… 1.Try a new network 2.Try something new in a network you are already on 3.Don’t feel like you need to do it all!
- 28. So what will you take on….
- 29. Recap Q: What network are you excited to try? What new “HR truth” are you taking on?
- 30. THANK YOU! Katie Paterson Social Media Community Manager katie@achievers.com @katiepaterson Linkedin.com/in/katiepaterson