1. Social media in leisure and fitness Katie Start, Promote PR

6. Immediate Future online survey (Aug 2010 )

11. #1 77% of UK households now have internet access #2 60% of UK adults access the internet every day #3 On average, a user spends 50 hours a month online at home #4 60% of internet users post messages on social media sites Source: Ofcom Communications Market Report Social media – reminder

12. Selectives Mavens Butterflies Wallflowers Engagement dbase July 2009 – Top100 Brands Wetpaint & Allimeter

13. Engagement correlates with performance

15. Last year, 31 million people purchased online 73% of internet users buy products online

20. The social sharing site #1 750 million active users #2 Average user has 130 friends #3 2.5 million businesses have integrated #4 38 is the average age of a user #5 30 billion pieces of content shared per month Source: #1-#5 Facebook press room

23. 8,000+ Likes

26. Events Wall Info Photos Shop News Reviews Polls

28. Source: Linked In Press Center The digital resume & corporate profile site #1 115 million members #2 A new member joins every second #3 The world’s largest professional network

30. The real time information site #1 1 billion tweets send every week #2 460,000 new users sign up every day #3 200 million Tweets are sent every day #4 75% of traffic comes from third party apps Source: Twitter, June 2010

34. Simples

40. #1 Set Objectives

41. #2 Listen

42. #2 Listen

43. #3 Relinquish control

44. #4 engage

45. #5 measure

46. #5 measure

47. The Rules

48. Share stuff

49. Be transparent

50. Monitor

51. React

52. Reading list Crowdsourcing Jeff Howe Empowered Josh Bernoff & Ted Schadler Groundswell Josh Bernoff & Charlene Li Sociolnomics Erik Qualman The Longtail Chris Anderson What would Google do? Jeff Jarvis

57. Katie Start 01628 507 666 [email_address] @katiestart http://uk.linkedin.com/in/katiestart promotepr.com