11. Social media...
People using tools
(like blogs and video)
& sites
(like Facebook and Flickr)
to share content
and have conversations online.
12. Social media is not a strategy or a
tactic – it’s simply a channel.
13. Social media is a
conversation online.
Look who’s talking:
o your customers
o your employees
o your investors
o your critics
o your fans
o your competition....
o anyone who has internet
access and an opinion.
14. How can Social Media be
used?
• Generating sales leads
• Product development
• Customer support
• Internal knowledge
• Market & customer feedback
• Rapid sharing
• Executive leadership & visibility
• Branding
It’s not just marketing…
19. o 91% say consumer reviews are their top aid to buying decisions
o 87% trust a friend’s recommendation over critic’s review
o People are 3 times more likely to trust peer opinions over
advertising for purchasing decisions
* Slide courtesy of Digital Influence Group
30. 1. Experiment with social media
• Experiment personally
before professionally
• Try a variety of social
media tools
• Be yourself, make some
friends, and share
38. o Find where your
audience is participating
and indentify the
influencers
o Read industry blogs
o Google your company
name & your competition
o Use free tools that can
help you listen
39.
40.
41.
42. o Avoid puffery
o Avoid evasion and lying
o Admit your mistakes right
away
49. o Don't shout
Don't broadcast
Don’t brag
o Speak like yourself
o Personify your
brand
50. o Don’t try to delete or
remove criticism
o Listen to your detractors
o Admit your shortcomings
o Work openly towards an
explanation and solution
51. o Don’t wait until you
have a campaign to
launch - start planning
and listening now
o Build relationships
so they’re ready when
you need them
52. o Get buy in from the organisation
o Convince senior team that
social media is relevant to you
o ‘Divide and conquer’ within
your team
o Recruit more help if needed
56. Facebook offers unique analytics
Standard Reporting
Standard Impression, Clicks,
Video Plays
Facebook Enhanced Reporting
Engagement report
Lexicon measures ‘buzz’ and
sentiment on Facebook
Page report
Pulse Data reports the interests of
your fans
61. o Social Networks
o News & Bookmarking
o Blogs
o Microblogging
o Video Sharing
o Photo Sharing
o Message boards
o Wikis
o Virtual Reality
o Social Gaming
o Podcasts
o RSS feeds
70. o Facebook ads give you the ability to advertise
directly to specific demographic groups
71. o Location
o Age
o Sex
o Keywords (appear in your
users profile)
o Education
o Workplace
o Relationship status
o Relationship interests
o Languages
72. o Facebook Insights provides information about
your ad campaign
o Use this information improve your campaign
75. 1. Create a page to promote your brand
2. Attract more fans with a contest
3. Encourage a discussion and participate frequently
4. Share and add value for your fans
5. Have a clear plan for content
76. 1. Create a page and fail to maintain it
2. Use hard sell approach & talk too much about yourself
3. Censor comments
4. Spam fans with too frequent messages
5. Believe that ‘if you build it they will come’
77. Over 55 million members
In over 200 countries around the world
A new member joins LinkedIn every second
95. Source: Universal McCann Comparative Study on Social Media Trends April 2008
73%
of active online users have read a blog
96. o Personal broadcast
system
o Marketing, public relations
and customer service
o Give your brand a voice
within the community
o Share timely information
o Personify your brand
105. 1. Find and share useful content
2. Pose questions and reply to others
3. Keep it fun - put a friendly face on your brand
4. Use a photo and keep your bio complete &
updated
5. Know what people are saying about your brand
106. DON’T…
1. Sound like a press release – you’re in a social space
2. Spam with constant links to your website
3. Post useless information – who cares what you had for
lunch
4. Worry that you don’t have many followers… it takes time
5. Follow thousands of people just to get more followers
119. o Experiment with social media
o Make a plan (& plan your content!)
o Listen
o Be transparent & honest
o Share your content
o Act like a person
o See criticism as an opportunity
o Be proactive
o Accept you can’t do it all yourself
o Measure your results
131. o Fastest ever growing online
viral video campaign
o 6.7 million views after 24
hours,
o 23 million views after 36
hours
o Isaiah Mustafa replied to 186
online comments and
questions
o Sales increased by 107%
Notes de l'éditeur
Research shows that on average person is subject to some 3,000 essentially random pitches per day.Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.”
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
Here are a couple of sites that demonstrate this clearly! But just type in a few brand names to Twitter Raptor of Googleblogsearch and you will soon see what people are saying
The key is to share a lot and when you think you have then share some more.That might be on your site or on Facebook etc
Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
83% of those using the internet have watched video clips
83% of those using the internet have watched video clips
Research from Universal McCann shows that of those using the internet 73% have read a blog
Research from Universal McCann shows that of those using the internet 73% have read a blog