1. Issues requiring Marketing
or Public Relation
solutions

2. Quality
These are two of the leading High Street Fashion Stores, Topshop
and H&M.
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From looking at the poster you would think that these clothes
have been made by the same company because of the
sort of style that they are, they are both a sort of vintage
cross with grunge type of fashion which will show the
audience that they are up to date with the latest fashion.
When you first see these photographs you would think that
with the images being a high quality, they would have
high quality clothing too which is right for Topshop,
where the typical jumper will be £35, but in H&M it’s
completely different, your typical jumper in there would
be at a price of £7.
The posters have also been set out in the same kind of way,
the poster has been split in to different groups. They
both also have symmetry, not exactly, but the do, in the
different parts of the poster they are all more or less
doing the same thing, in similar positions and all pulling
the same kind of face.
The quality of the clothing for H&M looks of a higher quality
because of the material that it is made out of, the
silkiness of the clothes makes it look as if it would be
more expensive, where as the clothes on the first poster,
Topshop, they all look as if the have been made quickly
and randomly put together in an outfit, which lets their
side down.

3. 
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Image
Topshop is the higher priced shop and H&M is the cheaper priced when buying,
from looking at the poster you wouldn’t think so by looking at the poster
above, this is because it doesn’t look like that higher quality image because of
the way that it has been edited, but if you look at the H&M one underneath,
you would think that this is the more expensive shop from the way that the
photograph has been taken, this image looks of a really high quality and you
can tell that this image has been taken in a studio from the way that the
lighting is, this poser looks more professional so you would think that this is
the more expensive of the two.
The vibe that these posters are giving of it really easy to see and you can tell
straight away, if you look at the poster, you can see that it’s more
hipster/grunge fashion, more for the individuals, whereas the H&M poster is
going for more of a classy look, which more people will prefer because it’s still
fashionable yet socially acceptable.
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The H&M poster looks as if it’s more fashionable and as if celebrities would wear
clothing from there because of the well known singer Lana Del Ray on the
front, which is promoting the brand, but you never really see celebrities
wearing H&M in magazines. The Topshop poster has just a normal unknown
person on their advertisement, with Topshop being more known than H&M
you would have thought that the celebrity would be on the other poster.

4. Price
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These are two jumpers from both shops I’m doing analysis’ on,
the top one is from Topshop, at £36, the other is from H&M
for £10, when looking at these they are virtually the same,
so it makes you wonder why the other is at such a high
price when the other is so cheap.
H&M can afford to sell their things so cheap because they
have lots of small shops world wide, whereas Topshop
have to sell things more expensive because they only have
a few shops, which aren’t going world wide, though
Topshop is more popular to buy from.
All you are paying for when you buy from Topshop is the
name.

5. 
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Value
As you can see here are what the same jumpers are
made out of from the slide above (slide 4), you can
see here that the one from Topshop is made up of
lots of different things, this could be why this brand of
clothing is so expensive compared to H&M which only
has one material in the jumper.
Getting value for your money is something that can
easily go wrong, so by looking in to what the product
your buying is made out of will give you an idea of
which will be best and last longer. From looking at
these I would say that the best to buy is the Topshop
one as not only will it be thicker, all the materials used
in it have been worked on and concentrated in to
being strong, whereas Viscose is one of the oldest
materials that hasn’t been worked on.
All you are basically paying for when you buy from both
is the name and label, though H&M can afford to sell
cheaper due to having shops worldwide.
Topshop
H&M

6. Marketing & Competition
With these being two of the leading fashion shops both in
competition with each other and other fashion shops.
Though the more preferred shop is Topshop for it’s labels
and brands, H&M is in the same league due to it’s cheap
clothing's this will give them more of an advantage over
Topshop, with them both selling the same kind of clothing
there is a lot of competition between the both.
H&M advertise their company in a professional way by
taking their photographs in a studio with professional
lighting, which not many companies do anymore, they tend
to go for the hipster shoots with extremely edited
photographs so that the people don’t look real. I think that
these kind of photographs work well as they are different,
but it makes it difficult for the audience to picture what it will
look like on them, this will give an advantage to H&M as
they are realistic with their marketing.
In terms of sales I think that H&M will be best as I think that
they will make he most money due to the amount of sales
from clothing being so cheap.
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7. Marketing & Competition
With these being two of the leading fashion shops both in
competition with each other and other fashion shops. Though
the more preferred shop is Topshop for it’s labels and brands,
H&M is in the same league due to it’s cheap clothing's this will
give them more of an advantage over Topshop, with them both
selling the same kind of clothing there is a lot of competition
between the both.
H&M advertise their company in a professional way by taking
their photographs in a studio with professional lighting, which
not many companies do anymore, they tend to go for the
hipster shoots with extremely edited photographs so that the
people don’t look real. I think that these kind of photographs
work well as they are different, but it makes it difficult for the
audience to picture what it will look like on them, this will give
an advantage to H&M as they are realistic with their marketing.
In terms of sales I think that H&M will be best as I think that
they will make he most money due to the amount of sales from
clothing being so cheap.
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