Publizitate Eraginkortasunaren Baliospena 4

4. Publizitatearen efektu psikologikoak

Publizitatea gure buruetan ,[object Object],[object Object],[object Object]

4.1. Publizitatearen efektuen eredu klasikoak ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Eredu klasikoak II ,[object Object],[object Object],[object Object],[object Object],[object Object]

Eredu klasikoen eskema ,[object Object],[object Object],[object Object],[object Object]

Eredu klasikoei egindako kritikak ,[object Object],[object Object],[object Object],[object Object],[object Object]

4.2. Mezu tipologia ,[object Object],[object Object]

a) Objektuaren arabera ,[object Object],[object Object],[object Object],[object Object]

b) Estiloaren arabera ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

c) Eraginaren arabera ,[object Object],[object Object],[object Object]

d) Audientziaren erreakzioaren arabera ,[object Object],[object Object],[object Object],[object Object],[object Object]

e) Helburu publizitarioen arabera ,[object Object],[object Object],[object Object],[object Object]

4.3. Iragarkiaren elementuen eragina ,[object Object],[object Object]

Elementuak ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Eragin psikologikoak ,[object Object],[object Object],[object Object],[object Object]

Kolorea ,[object Object],[object Object]

Posizionamendua (ezker/eskuin) ,[object Object]

Kokapena (espaziala/denborala) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Publizitate bolumena ,[object Object],[object Object],[object Object]

Emotibitatea/arrazionaltasuna ,[object Object],[object Object],[object Object],[object Object],[object Object]

Umorea ,[object Object],[object Object]

Eduki didaktikoak ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Musika ,[object Object],[object Object],[object Object],[object Object]

Ospetsuen erabilera . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Over ahotsa ,[object Object],[object Object],[object Object]

4.4. Hartzailearen araberako pertsuasioa ,[object Object],[object Object]

a) Sexua ,[object Object],[object Object],[object Object],[object Object]

b) Adina ,[object Object],[object Object],[object Object],[object Object]

c) Kultura maila ,[object Object],[object Object],[object Object]

d) Autoestimua ,[object Object],[object Object],[object Object]

4.5. Memoria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Memoria motak ,[object Object],[object Object],[object Object],[object Object],[object Object]

Epe luzerako memoria ,[object Object],[object Object],[object Object]

Memoria hobetzen duten faktoreak ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Memoria: publizitate efektu inportanteena (?) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Zaila Kode berbala Oroitzapena Ez-lagundua Erraza (Kode bisuala) Errekonozimendua Lagundua

Publizitatearen memorizazioa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publizitate memorizazioa vs. Marka notorietatea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Memorizazioa = Pertsuasioa? ,[object Object],[object Object],[object Object],[object Object],[object Object]

4.6. Iragarkienganako jarrera ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Iragarkien aurreko jarrera positiboak ,[object Object],[object Object],[object Object]

Iragarkien aurreko jarrera negatiboak ,[object Object],[object Object],[object Object]

Iragarki atsegina=memorizazioa? ,[object Object],[object Object],[object Object],[object Object]

Iragarki atsegina=pertsuasioa? ,[object Object],[object Object],[object Object]

Atsegina = mezu ulerkuntza? ,[object Object],[object Object]

Atsegintasunaren alde ,[object Object],[object Object]

Jarrera neurketa ez-berbala ,[object Object],[object Object],[object Object],[object Object]

Neurketa organikoa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Jarrera ikerketa ez-berbalaren desabantailak ,[object Object],[object Object]

Publizitate Eraginkortasunaren Baliospena 4

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Publizitate Eraginkortasunaren Baliospena 4